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CONTENT

A.OVERVIEW OF THE VINAMILK COMPANY

B. MARKETING STRATEGY OF THE VINAMILK COMPANY

OVERVIEW

HISTORY

ACHIEVEMENTS

HISTORY

HISTORY

• Establised in 1976• Have 3 times changed its name 1978 1993 2003

HISTORY

• Say milk, say vinamilk• Pure 100%• Belief of Vietnam

HISTORY

• HEAD-QUARTER In HoChiMinh city

ACHIEVEMENTS

• Top 200 largest firms of Viet Nam report• The 15th largest company of Viet Nam

ACHIEVEMENTS

• MORE THAN 200 DAIRYS PRODUCTS• ESTIMATED 75% OF HIGH-GROWTH MARKET

ACHIEVEMENTS

• “TOP TEN HIGH-QUALITY VIETNAMESE GOODS”FROM 1995 TO 2007

ACHIEVEMENTS

MARKETING STRATEGYOF THE VINAMILK COMPANY

MARKETINGMIX 4Ps

MARKETING MIX

PRODPRODUCTUCT

PROMPROMOTIONOTION

PLACPLACEE

PRICEPRICE

PRODUCTS

PRODPRODUCTUCT

Products range

• Condensed milk:• Liquid milk:• Powdered milk & cereal:• Refrigerated food:• Beverage:

Quality

• Morden technology

• ISO 9001-2000 of quality

Packaging

• Colorful• Youthful• Beautiful

Research and Development

• Innovate product line milk for children

• Introduce some new product: mineral water…

Price

PRICEPRICE

Price• Controlling• Tightening

Cost &expensesControlling Tightening

Price

Place

Place

• From province to distric• From coastal to

mountain

Place

Promotion PROMPROM

OTIONOTION

Promotion

Advertising

• Advertising standard+ exciting+ funny+ unique+ unforgetable

Advertising

+ Fresh+ Pure+ Coming directly from the nature

Advertising

Public relationship

+ 1.000.000 cups of milk

+ “cultivate talents”+ build house & bridge

Conclusion

• Build up a brand not only in Vietnam but also the global markets

• Successful Marketing strategy-> More successful in the future