Välkomna ! IDEA LAB Cross and trail Frankfurt, Oct 27th 2017 Staffan Movin
Välkomna !
IDEA LAB
Cross and trail
Frankfurt, Oct 27th 2017
Staffan Movin
Idea generation
Better engagementBetter runner
experience
Race attributesMore runners
https://www.youtube.com/watch?v=TV3lRW1YUps
More runners
Share your best ideas to
expand your race with more
runners
Better runner
experience
How do you secure the
runners to get an
exceptional experience?
Better
engagement
From race to event.
How do you increase engagement?
For Sponsors
For Spectators
For Local community
More runners
Same raceMore runners
Same raceNew runners
More runnersNew race
New raceNew runners
CRM/ loyalty
CharityPartnerships
Lidingo On Tour
RelaySpecial olympics
Race attributes
Course - challengeCourse – scenicCompetitionExperienceHappeningsAccessibility
Better runner experience
Before During After
Better engagement
Digital
Non
Digital
On site Off site
Web
GPS trackning
Web
Race app
Streamed Web
Story telleingFor Sponsors
For Spectators
For Local community
Expo
Event presentation
Maps
Thank You!
See you hopefully at
TCS Lidingöloppet 2018
September 28th - 30th