Vivek Profile Business Analyst

8/8/2019 Vivek Profile Business Analyst

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Summary

Total experience of 5 years 5 months | 4 years 8 months

of experience in business analyst role in financial (capital

market, financial planning) and web analytics domain

Exposure to web based product development within

Waterfall and Agile framework

Good understanding of SDLC, Programming languages &

Database concepts

Experience of social media marketing, secondary market

research, online marketing, web analytics, presales

Master in business administration (MBA) with

specialization in marketing and IT

Bachelor in computer applications (BCA)

Possess good communication and presentation skills


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Experience

Company: Impetus InfoTech (India) Pvt. Ltd.

Designation: Senior Analyst

Duration: March 13, 2006 to Present

1. Web portal for Investor Communication and Corporate DisclosuresIt is a web based content management system aims to revolutionize the existing

investor communication channel, help investors to connect to stakeholders of the

financial services industry and address their financial data and information needs.

2. Web portal for financial planning and investment decision-makingA Financial planning portal being developed to suffice the need of ever growing

retail investor community. This product aims at helping individuals in planning

their investments, tax deductions, portfolio management, and budget planning.


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Key Responsibilities

Work closely with end users, internal stakeholders and DDT (Design,

Development and Testing) teams from the very initiation stage of the product

Understand, identify and capture user requirements & prepare comprehensive

Product Backlog covering all requirements and stakeholders expectations

Requirements gathering for new features, enhancements, client specific

feedback and supporting modules and create SRS or BRD

Write user stories out of collected requirements for agile based development

& then write detailed FSD

Developing PPT / XLS prototypes having webpage schema and navigational

flow

Organize sprint meetings and knowledge sharing sessions with DDT teams

Work with design & usability teams to prepare wireframes, mock-ups, working

prototypes for the proposed solution


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Work with development team to deliver product features according to plan

and on schedule

Functional testing for proper execution of designed features

Coordinate with DDT teams and all stakeholders to update the changes and

get the sign offs on scoped requirements, wireframes, Mock-ups and freeze

the design

Prepare and maintain an excel based traceability matrix in order to

continuously trace the development progress on the scoped requirements


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Additional Responsibilities

Content management

Content collation and development for website as well as marketing collaterals

SEO, SEM, SMM (LinkedIn, Facebook, Twitter), Web analytics

Customer Relationship, User feedback handling, User management

Sales support, Email database management, Email campaign

Secondary Market Research for products and their offerings in investment

planning and financial data & research providers domain for Indian market

Competitors study, Market segment identification, SWOT analysis, Feasibility

study, Survey questionnaires preparation, Data collation & analysis

Reports and presentations of findings & recommendations for management


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Client Project

3. Web Analytics Report Automation

Client: A leading US company in internet information and web analytics domain

Client required a process that made client deliverables standardized, automated,

and reliable. They also wanted a tool that helps in generating reports just on aclick of a button. The Project involves automation of existing report generation

process and streamlining client deliveries.


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Understanding and analyzing sample reports of the client

Identifying data requirements and sources

Tabulation of data using pivot tables

Logic building for VBA macros, Design report template

Documenting and interpreting business requirements for DEV team

QA & functional testing

Instruction manual, Macro logic document


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Also have exposure to

Presales activities e.g. Lead list generation, Fact sheet of companies, Email

campaign

Response to RFI & RFP, POC

Secondary research for Business Models & Business Strategy study of US

financial data and investment research companies, Competitor analysis of

Indian KPO companies etc.

Reports and presentations for management


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Awards & Achievements

Awards

Outstanding Employee of the Year 2006-07

Achievements

Social media initiation (Facebook, LinkedIn, Twitter)

Social media integration

Widgets development

Content management system development

Data profiling module development


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Previous Experience

Company: Nano Science and Technology Consortium (NSTC)Designation: Executive | Duration: September 05, 2005 to March 11, 2006


Sales and administration of distance learning programs

Concept marketing through online and print media i.e. Sending mailers, Newspaper

advertising (content & design inputs), Email campaign, SEO, SEM, SMM, Cross linking

Idea generation and publishing related activities of newsletter and journal

Secondary research for Companies and key persons working worldwide on nanotechnology

to join consortium and editorial board, Content collation

Company: Zenith Computers Ltd.

Designation: Business Executive | Duration: June 16, 2005 to September 03, 2005


Institutional Sales of desktops & laptops in educational institutes of Delhi, NCR

Mapping of allocated accounts and Cold Calling to generate new accounts

Create brand awareness through presentations, seminars etc.

Response to RFI & RFP, Price negotiation, Order execution and related documentation

After sales service coordination, Client relationship


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Contact

+91-9873149365

[email protected]://in.linkedin.com/in/analystvivek
mailto:[email protected]://in.linkedin.com/in/analystvivekhttp://in.linkedin.com/in/analystvivekmailto:[email protected]

Vivek Profile Business Analyst

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