-VEENA BHATE ROLL NO- 9402
Jan 21, 2016
-VEENA BHATEROLL NO- 9402
What is News ?News is the communication of
selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.
Dictionary MeaningsFreedictionary.com - Information
about recent events or happenings, especially as reported by newspapers, periodicals, radio, or television.
Oxford - newly received or noteworthy information, especially about recent events.
NEWS STANDS FORN – Means the information reaching the
news studio at any moment
E- Stands for easy to understand presentation
W- Stands for widest reach
S- Stands for the simplification of complex issues involved in any news presentation.
In shortNEWS means the latest information
telecasted in the most easy to understand format to reach a wide spectrum of viewers in the most simple form of analysis.
Hierarchy of a News channel
Input Input comprises of the following things –1.Filters2.All beats3.Camera man4.Footage5.Content6.Reporters7.Assigning8.Arranging9.Co-ordination10.Assigning editor
Output(Decision maker)News is decided by them
Everything in output desk relies majorly on Input desk and Constant co-ordination with them
Producers and anchors
They decide Specific angles given to the story
They know the taste of audience
Presentation of NEWS4 aspects :1.Peg
2.Focus
3.Bite
4.Sign-off
PEGA News item has several and
various angles which can be presented in diverse manner, giving an angle or twist to the entire news item as per the choice of the news presenter.
Aspects for selection of PEGThe following are the aspects for
selection of a PEG :-1. Interest of viewers
2. Relevance of the subject
3. Edge with competing channel
4. Policy of the company
Interest of viewersExample – English broadcast news
channels always present Raj Thackeray in negative light. The viewers of those channels watch this piece of news because that interests them.
India TV news channel was on top for a period of 6 months in 2010, because its content was interesting.
Now-a-days people don’t believe in just seeing the news, they want the news material to be interesting
Example- In a recent survey conducted by Aaj tak, it showed that people prefer watching saas bahu and betiyaan more than watching serials as they get their interest and entertainment dose more on it.
Agenda settingEach news channel does agenda setting
when it comes to showing their news item.
For example- Channel shows the audience what they want to, but channel is responsible for developing tastes in their audience.
Example – India TV has developed a taste and has created a set of new audience.
Framing and Priming Framing and Priming comes into the
picture at every stage of news item, as whatever has been shot cannot be shown completely. Therefore the following has to be followed :
1.Framing – Specific angle given to the story
2.Priming – Highlighting certain aspects in the story more than others.
Relevance of the subjectThe news item has to be relevant, as we
have learnt that the currency or relevance of the news item matters.(News values)
Edge with competing channelTo remain on top slot of being the most
accurate and fast channel
Policy of the companyThe policy of the company and also the
political affiliations.
Focus Various issues involved in single
presentation of news
Vital to keep track of the ultimate aim in relaying and transmitting
Peg takes care of emphasis on important factors
The entire process of driving the news item to its relevant conclusion is FOCUS
BiteMeaning – The
comments, opinions or statements of the person being interviewed.
Process – The news channel is not able to telecast the entire volume of comments, opinions or statements, the producer or the reporter selects the relevant comments as per the PEG and FOCUS.
SIGNOFFThe location of
the origin of the news makes his short and specific comment in conclusion to the news item SIGNOFF with his or her name , location and the name of the television channel.
Why Script ?Viewers have to be put in the
prospective storyline
Script leads the viewers to the theme of the report
Brief insight to the storyline
Introduces the story to the viewers
Elements of a Script1. Concise
2. Brief
3. Bite selection
4. Time Frame
ConciseThe concept of single photograph
speaks more effectively than thousand words, but script writing is vital too.
It is essential that the presenter narrates the theme of the report in a very concise manner which hooks –
1.Attention2.Effectiveness of the story.
Example26 July floods – If you keep on showing the old
footage of water flooding on roads, after a point of time viewers will get bore. So some narration is important to keep the viewers glued to their TV screens.
Onion price rising – If you just keep on showing Onion footage, nobody would be interested. But if narration is supported with a peepli live song , it would turn out to be interesting.
BRIEFNorm of Television – 1.Present news as it is2.Factual3.Stand alone basis
BRIEF narration – To ensure that comments, opinions or statements are telecasted without any alterations
To retain the authenticity and credibility
Bite selectionSelecting the relevant and effective comments,
opinions or statements
It is important
These direct comments, opinions or statements themselves make the story presented effective
It gives Impact
Media-log
Time FrameIt should be short and sweet
PEG, FOCUS, BITE and SIGNOFF has to be kept in mind in the task of capsuling the story
Time frame has to be adhered
Lengthy presentation may take out the Impact
Various channels in competition , audiences have to be hooked
Aspects of editingProcess of
editing –
1.Voice-over
2.Bite Insertion
3.Conclusion
Voice overMeaning – Verbal
narration prior to relay of BITES
Introduces and leads the storyline to the viewers
Pleasing to ears
Suit the storyline
Concise and Brief
Bite Insertion
Conclusion
RUN ORDER
RUN ORDER is an array of news item , which keeps pouring into the news room from different centers or news bureau .
Tab has to be maintained of the news inflow in serial form
Telecast the news item as per the following –
1.Urgency2.Importance3.Relevace
Aspects of RUN ORDERThe following are the factors that decides the RUN
ORDER –
1.Prioritization
2.Sequencing
3.Rescheduling
4.Updating
5.Reviewing
SPECIAL PROGRAMSType of Special programs are as follows –
1.Interviews
2.Chat shows
3.Interactive shows
Interviews – One to one discussions or in some cases it could be tete-a-tete between the interviewer and anchor of the show.
Chat show – These are theme based programs where discussions between a group of participating individuals more on lines of debate that have impact on society.
Interactive Shows – Mostly entertainment based mass appeal audience involved shows that revolves around a theme that the participants actively involve themselves.
Interviews
Chat Shows
Interactive shows
Marketing and Time slot
MarketingFor any television channel to survive financially, a
steady and consistent inflow of revenues is essential so as to take care of large volumes of expenses that are incurred on minute to minute basis
Marketing srategies –1. Publicity
2.Advertising
3.Organizing events
Time slotAllotment of time frame by the
seconds or in professional jargon -Time Slot –to the advertisers on remittance of payment ensures a mutuality beneficial transaction of publicity to the advertisers and the revenue to the channel.
Anchor PresentationThe anchor who presents the news is the face
of the channel and thus it is essential that the ANCHOR has the following qualities –
1.Pleasant disposition2.Confident3.Presentable4.Command over language 5.Proper diction6.Voice modulation7.Sufficient knowledge of current events8.Proper body language
Since this face is seen by large number of viewers, It is essential that the anchor is well groomed and properly attired so as to maintain the status and dignity of channel.
The following are the slides which shows different presentation styles of different anchors
The first collage shows women reading out news in Indian Languages. The top left hand has a lady on IBN Lokmat (Marathi), top right hand corner, a lady on Sahara Samay (Hindi), bottom left hand corner, lady on a Cable news channels (Marathi) and bottom right hand corner, a lady discussing the Big Bang experiment on IBN7 (Hindi).
These are the women who anchor the English news programmes. Most of them wear western clothes, at least on the channels I picked. I did find one wearing a salwar kameez though.
The men who anchor the English news are usually in western formals, unless the programmer calls for a more informal way of dressing.
Some more…..