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Visual OrganizationCommunication 337

Visual Scanning of Page

http://www.webstyleguide.com/page/hierarchy.html

Visual Organizing Principles

• Proximity

• Alignment

• Consistency / Repetition

• Contrast

Proximity

Proximity

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Proximity

Alignment

Vertical Alignment

Horizontal Alignment

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Horizontal Alignment

Typical Print Layouts

Print Layout

Print Layout with Grid

Typical Web Page Layouts

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Web Layout

Web Layout

Web Layout

Web Layout

Web Layout

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Alignment?

Misalignment!

Consistency

Inconsistency

Consistency

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Contrast

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