VISUAL STORYTELLING TECHNIQUES FOR NONPROFITS Amos Ochieng | East African Community Media Network (EACOMNET) Follow me: @ochiengamos Presentation done during Lake Victoria Rights Programme (LVRP) E- Leadership and Policy Advocacy Retreat | 15th – 21st September, 2013 Maanzoni Hotel - Machakos County, Republic of Kenya
VISUAL STORYTELLING TECHNIQUES FOR NONPROFITS Amos Ochieng | East African Community Media Network (EACOMNET) Follow me: @ochiengamos Presentation done during Lake Victoria Rights Programme (LVRP) E- Leadership and Policy Advocacy Retreat | 15th – 21st September, 2013 Maanzoni Hotel - Machakos County, Republic of Kenya
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Transcript
VISUAL STORYTELLING
TECHNIQUES FOR NONPROFITS
Amos Ochieng | East African Community Media Network (EACOMNET)
Follow me: @ochiengamos
Presentation done during Lake Victoria Rights Programme (LVRP)
Maanzoni Hotel - Machakos County, Republic of Kenya
Watch and Learn, ask questions anytime
• Why this matters • Elements of a Visual Story • Production Tips/Filmmaking
Basics
OUTLINE
• Facebook have shown that users like photos twice as often as text updates?
• Users also share videos 12 times more than
photo and text posts combined.
Did you know?
Humans are visual first, verbal second
What does this mean for your organization? It means that you must start telling your organization’s “story” (the work you do, people you help, funds distribution) in a way that people find compelling, concise and original. This is where visual storytelling comes to play.
Visual Storytelling: Ideas, emotions and plot are expressed through performance and aesthetics as opposed to dialogue (The International Film School of Paris). Visual storytelling uses graphic design, infographics, illustration, and photography to convey information in the most elegant, entertaining, and informative way.
In this era of information overload, people are relying more on videos, pictures or infographics to quickly assess whether a cause or organization is worth supporting.
Elements of a visual story
A single photograph has the power to shift public policy and engage civil society