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Visual PrinciplesVisual Principles
““The Computer as an Educational Tool: The Computer as an Educational Tool:
Productivity and Problem Solving” Productivity and Problem Solving”
• Analogic - use of analogiesAnalogic - use of analogies
• Organizational Organizational
Verbal ElementsVerbal Elements
• Visible letteringVisible lettering
• Letter styleLetter style– Sans serif when projectedSans serif when projected– Simple serif when written (Simple serif when written (PalatinoPalatino))
• Typefaces - no more than fourTypefaces - no more than four
• Capitals only when necessaryCapitals only when necessary
Verbal Elements Verbal Elements (Continued)(Continued)
• Color, size, and space between Color, size, and space between lettersletters
• Space between linesSpace between lines
• Add texture - make it 3DAdd texture - make it 3D
• InteractiveInteractive
Element of SurpriseElement of Surprise
• Unusual metaphorUnusual metaphor
• Dramatic change in Dramatic change in sizesize• Dramatic change in Dramatic change in colorcolor• Helps keep attentionHelps keep attention
Pattern Pattern
• Alignment - words with correct Alignment - words with correct picturepicture
• ShapeShape– Rule of 3rdsRule of 3rds– Z, L, T, or U shapeZ, L, T, or U shape
• BalanceBalance– Informal is bestInformal is best
Color SchemeColor Scheme
• Complimentary colorsComplimentary colors
• Analogous colorsAnalogous colors
• Important to use contrastImportant to use contrast