Visual Merchndising Ppt

8/4/2019 Visual Merchndising Ppt

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SUMMER INTERNSHIP

PRESENTATION

Training Under :Mr. Savio Kumar

(VM head)

Presented by:Shefali Gupta

MBA- Retail(04)


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Its one of the leading formats of Pantaloon(India)Retail Ltd.

Sprawling over 1.2 lakh square feet, Vashi Centraloffers shoppers options of choosing from best brandsacross different categories.

One of the special features of Vashi Central is a largesection on Home which is being introduced in Centralfor the first time.


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VISUAL MERCHANDISING

Visual Merchandising is the art of displayingmerchandise in a manner that is appealing to the eyes of the customer.

Convert window shoppers prospects buyers.

Need of VM.


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WINDOW

FACADE


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WINDOW


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CLUSTER


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FOCAL

POINT


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DANGLER

SINAGE

STANDEE


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CENTRAL focuses a

lot on the visualeffects inside thestore.

The visualcommunicationstrategy is plannedand is also brandpositioned.


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DOCKET


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Responsibilities

Display maintaining.


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Check whether right Visual has been used withinbrand areas.High points should be changed according to themerchandise.


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1) No mixing of categories.2) Size set.3 )Cut sizes.

Maintaining good Color blocking and neatStacking in the Store .


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Doing up the floor fixtures :1)Never to mix categories2. Within a category, sub-divide them as perbrands.3. Light colors come in front, dark one go behind4. Keep merchandise as per size sets, always!

5. Separate browser for cut/broken sizes.displayed at the end/corner of a section.


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Work with the store managers to create floorplans and display points and implement floorchanges consistent with current product focus.


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Adherence to merchandising standards, spaceplanning and other visual merchandisingtechniques.

1) Branding

-size should 6width x 1.5 ht. -branding should not berepetitive.

2) No two different toneMannequins to be used.


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Floor fixture should not exceed its given height.

Floor fixtures should not have branding on them,mainly signage holders with communication onproduct.

The distance to be maintained between twofixtures is 3ft.

Working with the VM Manager & the operationsteam and coordinate in determining specific visualmerchandising needs.


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Daily check list of the Store.Entrance/ FaadeAll standees, promotional banners etc in place and in goodcondition? Is the entrance glass clean?

Window DisplaysIs the display as per plan? Is the merchandise on display available

in all sizes? Are the lights focused properly? Is the signage in placeas per format?

Focal PointsIs the display as per plan? Is the merchandise on display availablein all sizes and placed beside the display? Are the lights focusedproperly? Is the signage in place as per format?

LightingAre all lights working and focused as per plan?

Fixture AlignmentAre the fixture as per plan? Is the distance between two fixtures aminimum of 3 ft?

Color BlockingAre all sections color blocked as per norms?


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Send weekly and Monthly Reports with the Listof Activities to H.O

Working with in-store sales staff and helpingthem to develop their understanding of

presentation & basic upkeep.


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Visual Merchndising Ppt

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