Eastern Illinois University e Keep Masters eses Student eses & Publications 1-1-2004 Visual merchandising: the effects of store image and store design on the female consumer decision process Katherine Anne Shaw is research is a product of the graduate program in Family and Consumer Sciences at Eastern Illinois University. Find out more about the program. is esis is brought to you for free and open access by the Student eses & Publications at e Keep. It has been accepted for inclusion in Masters eses by an authorized administrator of e Keep. For more information, please contact [email protected]. Recommended Citation Shaw, Katherine Anne, "Visual merchandising: the effects of store image and store design on the female consumer decision process" (2004). Masters eses. Paper 367. hp://thekeep.eiu.edu/theses/367