Visual Merchandising Portfolio copy

Jennifer Morris

Buying & Merchandising Portfolio

Fashion

Table of Contents

Visual Merchandising

Retail Store Manamgement

Merchandise Management

Visual Merchandising

• Analyzed & understood the fundamental elements and principles of retail space planning.

• Created floor plans and populated complex fixtures using 3D Visual Merchandising.

• Designed a comprehensive retail graphics package.• Worked with custom catalogs in 3DVM.

• Learned basic printing and rendering units in 3DVM Software Programs.

• Implemented the principles of zoning and product placement.

Skills Exhibited• Effective teamwork

• Creative brainstorming• Successful branding

• Complementary merchandising• Balance with line & composition

• Psychological color theory• Assortment Planning

• Trend Research

Window Display shows Horizontal Line with Repetition

The Charmed Lyfe: Window Display

Target Market & Inspiration of Brand Image

• 18 - 28 years old• Men & Women

• Urban Trendsetter• Employed or Student

• Lives in Major Metropolitan City

• Annual Income $20K+

• Brand Ambassadors

Capo Luxury Menswear:Digital Store Layout & Display

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Motociclo Leather JacketBROWN SKU #: 987654956728MOHAGANY SKU #: 987654956738Black SKU #: 987654956700

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Abito PantsSKU #: 987654418784Style #: AP210987

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Camicia Casual SKU #: 987654756945Style #: CC92176

Target Market & Inspiration of Brand Image

• 25 - 45 years old• Male

• Income: $75K or more annually• Lives in metro city

• Works on junior executive or higher career Level

• Highly educated• Cultured

• rock & roll meets hipster

Clothing & Assortment planning

Motorcycle Leather JacketMaroon

100% Lamb SkinSM-XL

Motorcycle Leather JacketBrown

100% Lamb SkinSM-XL

Motorcycle Leather JacketBlack

100% Lamb SkinSM-XL

Slim Fit Dress SlackStraight Leg

Nutmeg 100% Wool

32-46


Grey100% Wool

32-46


MidnightLinen Viscose Blend

32-46

Fedora HatBrown

100% WoolSM-XL

Fedora HatBlack

100% WoolSM-XL

Fedora HatBeige & Blue100% Wool

SM-XL

Brown Messenger Bag100% Leather

One Size

Black Messenger Bag100% Leather

One Size

Crew Neck SweaterIndigo Blue

Hand Dyed, Eco-FriendlyBiodegradeable Dyes

Silk BlendSM-XL

Crew Neck SweaterOrange

Hand Dyed, Eco-Friendly Biodegradeable Dyes

Silk BlendSM-XL

Crew Neck SweaterBeige

Hand Dyed, Eco-Friendly Biodegradeable Dyes

Silk BlendSM-XL

• Developed & implemented merchandise strategies.

• Assigned product mark up based on direct and indirect costs.

• Utilized strategic negotiation principles for purchasing.

• Analyzed statistical reports and computer operations.

Skills Obtained

• Geographical Trend Research• Assortment Planning

• Merchandise Mathematics• Analytical Skills

• Market & Industry Research

Merchandise Management

Address: 152 Geary StreetSQFT. : 6,500 sqft.Sales Per Sqft: @ $275 per sqft, $1.8 MillionBurough: Financial DistrictDemographic: - 25 - 45 year old Males - Lives within the City of SF - $75K+ Annual Income - Married/Single Psychographic: - Likes Traditional Rock & Roll - Favors the edgy, all-american look - Quality over QuantityBenefits of Location: - Men’s Razor Club on 2nd floor - Regular foot traffic of desired target market

John Varvatos - San Francisco, CA

Planned Annual SalePer Inventory Selections

Leather Jackets, 10%Outerwear, 10%

Sport Coats, 7%Vests, 6%

Casual Shirts, 8%

Dress Shirts, 7%

Tees, 8%

Knits, 9%

Cardigans, 9%

Sweaters, 7%

Peace Sign, 3%

Pants , 8%Jeans, 8%

Totals, 100%

Category Name Planned Percent Planned DollarsLeather Jackets 10% $178,750.00

Outerwear 10% $178,750.00 Sport Coats 7% $125,125.00

Vests 6% $107,250.00 Casual Shirts 8% $143,000.00 Dress Shirts 7% $125,125.00

Tees 8% $143,000.00 Knits 9% $160,875.00

Cardigans 9% $160,875.00 Sweaters 7% $125,125.00

Peace Sign 3% $53,625.00 Pants 8% $143,000.00 Jeans 8% $143,000.00 Totals 100% $1,787,500.00

Sales Price vs. Markdown

Category Name Regular-Priced Sales % Regular-Priced Sales $

Markdown Sales %

Markdown Sales $

Leather Jackets 70% $125,125.00 30% $53,625.00 Outerwear 70% $125,125.00 30% $53,625.00

Sport Coats 65% $81,331.25 35% $43,793.75 Vests 60% $64,350.00 40% $42,900.00

Casual Shirts 75% $107,250.00 25% $35,750.00 Dress Shirts 60% $75,075.00 40% $50,050.00

Tees 70% $100,100.00 30% $42,900.00 Knits 75% $120,656.25 25% $40,218.75

Cardigans 75% $120,656.25 25% $40,218.75 Sweaters 75% $93,843.75 25% $31,281.25

Peace Sign 60% $32,175.00 40% $21,450.00 Pants 70% $100,100.00 30% $42,900.00 Jeans 70% $100,100.00 30% $42,900.00

Totals $1,245,887.50 $541,612.50

Leather Jackets, 70%

Outerwear, 70% Sport Coats,

65%

Vests, 60%

Casual Shirts, 75%

Dress Shirts, 60%

Tees, 70%Knits, 75%

Cardigans, 75%

Sweaters, 75%

Peace Sign, 60%

Pants , 70%Jeans, 70%

Average MarkdownPercentage & Price

Leather Jackets, $1,573.00

Outerwear, $973.00

Sport Coats, $1,223.00

Vests, $127.75

Casual Shirts, $180.50

Dress Shirts,

$242.25

Tees, $76.88

Knits, $178.38

Cardigans, $374.67

Sweaters, $430.50

Peace Sign, $78.63

Pants , $363.00 Jeans, $268.00

Category Name Average Regular Price Average % Reduction

Average Markdown Price

Leather Jackets $1,573.00 32% $1,069.64 Outerwear $973.00 32% $661.64

Sport Coats $1,223.00 32% $831.64 Vests $127.75 32% $86.87

Casual Shirts $180.50 32% $122.74 Dress Shirts $242.25 32% $164.73

Tees $76.88 32% $52.28 Knits $178.38 32% $121.30

Cardigans $374.67 32% $254.78 Sweaters $430.50 32% $292.74

Peace Sign $78.63 32% $53.47 Pants $363.00 32% $246.84 Jeans $268.00 32% $182.24

• Identified the primary organizational models for managing people.• Identified the dynamics of

organizational change.• Analyzed various aspects of individual

behavior as they relate to an organization.

Skills Obtained

• Team Building Exercises• Social Responsibility process• Vetting Process Knowledge

• Environmental & Safety Law Knowledge

Retail Store Management

John Varvatos, San Francisco, ca:Connection between brand & Charity

Multiple Branding Options

Charitable Donations:• Financial Donations• Volunteer Time

Connection between the brand & giving back

Multiple Charities:• Connection with Location &

Charity

Complications:• Amount of Financial Donation• Amount of time & volunteers• Who to spear head the operation

Organizational Management

Store Delegated Charity Team

• Building community ties and brand value by working directly with charities through various means

• This team would be chosen based on qualifications that would be vetted by both corporate and the Store Manager

• The first event will be a test run with corporate for an upcoming event with a local charity (small scale)

• Based on community involvement (attendees) and raised funds will be the scale of success

• After 6 months of the teams efforts and hard work, corporate can successfully integrate said team at each retail location

• Every quarter (3 months) an evaluation of each member and team activities will be discussed and reviewed for compliance and suc-cess rate

Visual Merchandising Portfolio copy

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