Portfolio McKay Boyack
Visual Media Portfolio
Feb 06, 2016
This is the portfolio that I created from the projects I completed in my Visual Media class this semester.
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Portfolio
McKay Boyack
Table of Contents
Web PageMontageLetterheadBusiness CardBrochurePhotodesignLogosEvent AdFlyer
Web PageDescription:A web page designed to fit a personally created logo.
Date:March 14, 2015
Course/Instructor:COMM 130 Section 3Cory Kerr
Program(s)/Tools:Wordpad ++Adobe Illustrator
Objectives:Export a high-quality PNG of a previously designed logo.Describe process of creating the logo.Gain understanding of coding CSS and HTML
Process:I used a HTML and CSS template provided by the course to create the layout that I wanted on the web page. I used the colors from my logo to create an analogous color scheme using the eyedropper tool, and used Adobe Photoshop to create a background image. Finally, I changed the opacity of the background to 90% and center aligned the logo on the page.
MontageDescription:An inspirational, non-religious montage to develop skills in masking.
Date:February 14, 2015
Course/Instructor:COMM 130 Section 3Cory Kerr
Program(s)/Tools:Adobe Photoshop
Objectives:Learn to create and manipulate masks.Learn to blend images together using masks and opacity.
Process:I first decided to make my montage about dancing, and found an appropriate image of sheet music and a dancing woman. I then used a filter to blend the sheet music with the blue background, and applied a mask to the girl so that I could blend it with the background. I then made sure to place my typography in the bottom left corner so that it would be legible.
LetterheadDescription:Matching business card and letterhead to promote a self-designed logo.
Date:February 28, 2015
Course/Instructor:COMM 130 Section 3Cory Kerr
Program(s)/Tools:Adobe IllustratorAdobe InDesign
Objectives:Create a logo for a business or companyCreate a matching business card and letterhead corresponding to that logo.
Process:I first created my logo in Illustrator, using the star and ellipse tools. Then I used the pathfinder tool to seal the shapes together, and moved the logo onto an 8.5” x 11” document in InDesign. I added typography, and finally I used the star tool to put in the three triangles bordering the page. I used the eyedropper tool to color the rectangles, then changed the opacity of each so that they would be more transparent.
Business CardDescription:Matching business card and letterhead to promote a self-designed logo.
Date:February 28, 2015
Course/Instructor:COMM 130 Section 3Cory Kerr
Program(s)/Tools:Adobe Illustrator
Objectives:Create a logo for a business or companyCreate a matching business card and letterhead corresponding to that logo.
Process:I first created the logo for my company in Illustrator, then created two 3” x 2” canvases for the front and back of the business card. I used the star tool and the add anchor point tool to create the triangles bordering the back of the card, then filled in the typography on both sides.
BrochureDescription:A two-sided trifold brochure advertising internships.
Date:March 28. 2015
Course/Instructor:COMM 130 Section 3Cory Kerr
Program(s)/Tools:Adobe PhotoshopAdobe InDesignAdobe Illustrator
Objectives:Learn how to properly align a brochureLearn how to wrap text around an imageLearn how to cut images in PhotoshopLearn how to use paragraph styles
Process:I first created my logo in Illustrator, using the ellipse tool. I created outlines on the typography so that I could curve the H. In InDesign, I first used rulers to set up where the flaps in my trifold brochure would be. I then decided on a split complementary color scheme and made the background of both sides a teal color. I created the backgrounds for the titles in Photoshop, and made them the same shape to create repetition. I then created the layout I wanted, and finally put in my images and wrapped the text around them.
PhotodesignDescription:A personally taken photograph used in a project to show proficiency with Photoshop.
Date:February 7, 2015
Course/Instructor:COMM 130 Section 3Cory Kerr
Program(s)/Tools:Adobe Photoshop
Objectives:Learn photography skillsLearn how to use PhotoshopLearn to use proper color schemes in a projectAdjust saturation and brightness of an image
Process:I took this picture with my digital camera and edited the image in Photoshop. I then used the rectangle and ellipse tools to create the background and the color swatches. Finally, I added typography, and used one font for the quote attribution and the color scheme, and another font for the quote itself.
LogosDescription:Three possible logos for a company of my choice.
Date:February 21, 2015
Course/Instructor:COMM 130 Section 3Cory Kerr
Program(s)/Tools:Adobe Illustrator
Objectives:Learn how to navigate Adobe IllustratorCreate three completely differing logos for one company
Process:I first sketched out possible designs for my logos on paper, and then I selected my three favorites to create in Illustrator. Next, I assigned a color scheme to each logo. I mainly used the rectangle, ellipse, and polygon tools to create my logos. I also created outlines around the word ‘photography’ in the second logo, so that I could lengthen the descenders.
Event AdDescription:A full-color advertisement to promote a fundraiser.
Date:January 31, 2015
Course/Instructor:COMM 130 Section 3Cory Kerr
Program(s)/Tools:Microsoft Word
Objectives:Find and scan a quality image.Create a layout for a flyer using only Microsoft Word
Process:First I went to the library in order to find a quality image to scan. I then used the McKay Library’s scanner to scan the image to my email. I then sketched possible layouts for my advertisement, and used the rectangle tool in Word to create diagonal balance for my steak image. I continued to use diagonal balance with my typography, with text in the top right, middle, and bottom left.
FlyerDescription:Black and white flyer promoting a graduate leadership conference.
Date:January 24, 2015
Course/Instructor:COMM 130 Section 3Cory Kerr
Program(s)/Tools:Adobe InDesign
Objectives:Choose appropriate typography for the message.Create a coherent design that communicates the message.Develop basic InDesign skills
Process:I first created multiple sketches for possible layouts. I then gathered feedback from roommates and friends to decide which layout would be the best. I downlaoded the image and logo that I felt would work best with my design, and used a thick black stroke to create the border around the bottom and sides of the page. I gave ‘graduate’ a larger weight and size so that it would be the focal point, and made all of the other text smaller than that, to create a hierarchy.
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