Visual Identity Magazine Summer 2010 Graphics Typography Illustration Photography Print Sailing on a sea of creativity
Mar 14, 2016
Visual Identity MagazineSummer 2010
GraphicsTypographyIllustrationPhotographyPrint
Sailing on a sea of creativity
SUPPORTING OUR LOCAL CHARITIES!On recommending a friend to us we will support one of ourlocal charities by making a donation on their first completedproject. Alternatively, if you would prefer, the donation can bemade to a charity of your choice!
Terms and ConditionsThis offer is valid for work completed and invoiced for your recommended company by31st August 2010. The offer is valid for 10% of invoice (excluding VAT)
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I am looking to add a little ray of sunshine
to your life with our first ever VI magazine,
full of cheerful and fun information whilst
bringing more colour to your world!
Many of you may be focusing on who is
going to win the World Cup or Wimbledon
this year. We at Visual Identity have been
using our energy to add more strings to
our bow (see About Us) to provide an even
bigger and better service for our clients.
Speaking of which, we are taking the
opportunity to introduce you to one of
them in this issue.
We are also currently working on a brand
new Visual Identity website which we will
be launching in the next few months.
With the help of this slightly different,
glossy magazine we hope to open your
eyes to what we can do for you. Does your
brand identity really promote you and your
company. Does it go together like
strawberries & cream?
So, sit back, relax and
enjoy the read!
Debbie Morgan
www.visualid.co.uk 3
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Visual Identity is a Graphic Design agency based in Shoreham-by-Sea,
West Sussex and has been going strong since 1973 making us one of
the longest established design consultancies in the region. We believe
the key to our success is building a good relationship with our clients
and understanding their goals!
We can design, develop and produce all of your marketing
communications and be closely involved in every aspect of your
marketing activities. From your everyday items such as business cards,
promotional items, as well as corporate and brand identity, advertising,
sales literature and direct mail, to your company’s packaging and
exhibition graphics. We are now introducing Web Design and 3D CAD
Design services to the package so please give us a call if we can help
you with any of these new areas.
As well as all of this, we are continually increasing our work with new
photographers, illustrators and copywriters who each specialise in
particular areas ensuring that all industries are covered!
Visual Identity LtdUnit B2 • Dolphin Way • Shoreham-by-Sea • West Sussex • BN43 6NZ
T: 01273 441449
www.visualid.co.uk 5
6 www.visualid.co.uk
At Visual Identity, whilst looking after your design
and print requirements, we are also looking after the
environment. We provide an environmentally friendly
operation and are committed to making changes to
the way we work.
Being part of the Gemini Group our printers are
proud to have the UKAS Environmental Management,
ISO 14001 certification, as well as the Forest
Stewardship Council (FSC) and PEFC Council
(Programme for the Endorsement of Forest
Certification schemes) certification.
For more information or a copy of our Environmental
Policy please contact us at [email protected].
www.visualid.co.uk 7
Marketing is such an important issue forall companies in these highly competitivetimes. The core element of any successfulmarketing has to be a strong corporateidentity to build around. Visual imagerythat is both memorable and meaningful toits intended audience will help brand anycompany in a very favourable light.
But beware! It is easy to be complacentand take your housestyle for granted.Logos can date, strategies can change,aspirations within business move on. It is atthis point in a company’s history, in order tomove with the times, that they may considerredesigning their approach to the market.
With increasing competition within themarket place, the importance of gooddesign for all new marketing materialsbecomes essential. Being visuallystimulating and produced to a highstandard the marketing cannot onlyboost confidence within your clients butalso with the morale of your sales force.
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The importance
of good design
‘Absolutelythrilled...alwayshelpful and very
imaginative!’
Heather ArmstrongThe Gallery Bistro
In November last year Visual Identity helped launch
‘The Gallery Bistro’ a new restaurant in Hove, East Sussex.
We started with the brand identity design for the restaurant,
which is an important factor as we wanted this restaurant to
‘stand out’ from any of the others situated along the strip!
We designed a bright, colourful logo which reflected the
interior of the restaurant - lots of solid glass coloured
blocks, bright furniture and a fun atmosphere! We carried
this design through to all of the stationery, advertising and
menus using the blocks where possible creating
a full impact when you enter.
115 Church Road,Hove BN3 2AF
T: 01273 777488
www.gallerybistrohove.co.uk
a distinctivesymbol of acompany,object,publication,service, oridea12 www.visualid.co.uk
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When creating a logo for a
company many elements go into
the process to ensure that there is
an instant familiarity and recognition
within the market place. Here are
just a few examples of logos we
have created which give this
visual representation.
www.delish-us.co.ukwww.fortknoxsecurity.ltd.ukwww.robsons.netwww.beaupower.co.uk
JUNEShoreham Beach Dreams 2010Tuesday 1st - 13th JuneShoreham Beach
Classic Car RunSunday 6th JuneMaderia Drive, Brighton
Shoreham Food and DrinkFestival 2010Monday 7th - Sunday 13th JuneShoreham-by-Sea
St Johns Ambulance- Summer Fayre and Dog ShowSaturday 12th JuneSouthwick Green, Southwick
The Gallery Bistro- New Head Chef launch partyThursday 17th JuneChurch Road, Hove
London to Brighton Bike RideSunday 20th JuneMaderia Drive, Brighton
SUMMEREVENTS
JULYBrighton Race for LifeSaturday 3rd - Sunday 4th JulyStanmer Park
Southwick Annual Charity FairSaturday 10th JulySouthwick Green, Southwick
RSPCA Open Day &Annual Dog ShowSunday 18th JulyBraypool Fields, Brighton
Raystede Summer FairSunday 27th JuneRaystede, Ringmer
American Rod &Custom Car ShowSunday 25th JulySteyne Gardens, Worthing
Brighton CarnivalSunday 25th JulyCity Centre and Maderia Drive
PrideSaturday 7th AugustCity Centre, Preston Park and Sea Front
AUGUSTWorthing BirdmanSaturday 14th - Sunday15th AugustWorthing
Shoreham AirshowSaturday 21st - Sunday 22nd AugustShoreham Airport, Shoreham
Southwick and FishersgateHorticultural Society- Summer Flower and Produce ShowSaturday 21st AugustSouthwick
All events are correct attime of going to press
www.visualid.co.uk 15
Visual Identity Ltd • Unit B2Dolphin Way • Shoreham-by-SeaWest Sussex • BN43 6NZ
T: 01273 441449
www.visualid.co.uk PART OF THE GEMINI GROUP