LogoType manual 2014
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LogoType manual2014
The relative proportion of the two elements - signature and visual - as shown above may not be altered.
Logotype
width 1.2 cmheight 1 cm
margin
Clear space (margins) and minimum size
The logotype should be placed on print materials at a reasonable size to main-tain legibility. Minimum standards are described above.
There should be a minimum clear space around the logotype. The light blue area in the diagrams indicates the amount of space that must be maintained between the logotype and any other element, including the edge of a page.
minimum size
2 cm
The logotype should be placed on web pages at a reasonable size to maintain legibility. Minimum standards are described above.
There should be a minimum clear space around the logotype. The light blue area in the diagrams indicates the amount of space that must be main-tained between the logotype and any other element, including the edge of a page.
minimum size
100 px
28 px
150 px
margin
Web
standard size for web
CMYK 92/70/0/0
CMYK 0/20/93/0
RGB 41/81/159
RGB 254/38/32
Colours Visual
CMYK 0/94/91/0 RGB 229/38/32
CMYK 39/31/31/10
CMYK 80/2/100/0
RGB 158/157/157
RGB 19/162/56
CMYK 67/0/99/0 RGB 92/177/51
Flat tint Four-Color Process Web/Video Usage
The colours for the visual logotype are described above.
Equivalent color are formulated for four-color process and web/video usage.
Colours signature
Flat tint Four-Color Process Web/Video Usage
The colours for the signature are described above.
Equivalent color are formulated for four-color process and web/video usage.
CMYK 80/2/100/0 RGB 19/162/56
CMYK 71/31/14/1 RGB 76/145/187
CMYK 0/0/0/0 RGB 255/255/255
Black and White
CMYK 100/100/100/100 RGB 0/0/0
Flat tint Four-Color Process Web/Video Usage
Equivalent color are formulated for four-color process and web/video usage.
Grey
CMYK 0/0/0/80
CMYK 0/0/0/60
RGB 88/88/90
RGB 135/136/138
CMYK 0/0/0/40 RGB 177/179/180
Flat tint Four-Color Process Web/Video Usage
The tones of grey you can use for the visual are unllimited.
Equivalent color are formulated for four-color process and web/video usage.
One Colour
CMYK 92/70/0/0
CMYK 0/20/93/0
RGB 41/81/159
RGB 254/38/32
CMYK 0/94/91/0 RGB 229/38/32
CMYK 80/2/100/0 RGB 19/162/56
CMYK 67/0/99/0 RGB 92/177/51
Flat tint Four-Color Process Web/Video Usage
The colours for the visual logotype are described above.
Equivalent color are formulated for four-color process and web/video usage.
Font
Gotham/Book
CAPITAL LETTERS
The Gotham Book of the Gotham font families have been chosen as the primary typefaces for the signature of the logotype.
GothamBook
a b c d e f g h i j k l m n o p q r s t u v w x y z ? ( ) _ , .
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ? ( ) _ , .
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ? ( ) _ , .
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ? ( ) _ , .
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z ? ( ) _ , .
Unacceptable uses of the logotype
Do not crop any portion of the visual/signature.
Do not alter the relative size of the visual and the unit signature.
Do not alter the size of any compo-nent of the signature.
Do not rearrange components in the signature.
Do not tilt the visual/signature. Do not rotate the visual/signature. (An obvious exception to this guideline would be a vertical street pole banner with “Teleajen” appearing as the primary element in a vertical position by necessity.)
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Do not alter the typeface of the Teleajen logotype.
Do not add a drop shadow to any part of the signature.
Do not add an outline to the logo-type.
Do not violate the minimum clear space requirements (see pages 2) by attaching type or graphics to the logotype.
Do not change the colours of the Teleajen logotype.
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THE EASTERN
Colours
Colours Black/White
logotype negative
Colours Black/White
logotype positive
not recommended
Solid / Void
Colours Black/White
logotype negative
Colours Black/White
logotype positive
Recommended application / Vivid colors
The outer glow must be soft and faded.
If necessary for the legibility of the logotype is possible to add a white outer glow to the background.
OUTER GLOW: Colour WhiteOpacity 100%Blur 20
For instance:
The outer glow shown in the examples above are recommended for general use, but the user is not limited to only these colors and settings.
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