Visual Hierarchy - grantdigimedia.weebly.com · Use scale (size) to create visual hierarchy. 1. Order information priorities 2. Change your text size to reflect visual hierarchy.

Visual HierarchyMost Important→--->---->---Least Important

Scale (size)Bigger things attract attention

Imagine you are creating a poster. Order these from what people should know FIRST ---> LAST :

-Jan 1/21/2017

-Washington D.C.

-Women’s March on Washington

-to advocate legislation and policies regarding human rights and other issues, including immigration reform, healthcare reform, reproductive rights, LGBTQ rights, racial equality, freedom of religion, and workers' rights.

15min Challenge: Make a quick poster. Use scale (size) to create visual hierarchy.

1. Order information priorities2. Change your text size to reflect visual

hierarchy.3. Find an image4. Combine together to make a practice poster5. Post to blog

You will be making a quick example for each idea (using the FoN copy)

Scale (size)Bigger things attract attention

COLOR Brighter things. Opposite colors.

VALUEDarker shows up on light. Lighter shows up on dark.

SPACE / COMPOSITIONOrganize.

Create a 4min poster in Illustrator for each example.

Post to blog.

Use repeating elements to create RYTHMN

CONTEST: 20min poster design for Rythm