Visual composition slideshow -darlene dechambre

Lines are one of the basic

elements. Alone or in combination with other lines or shapes they can aid in the readability, appearance, and message of a design. They:

1. Organize 2. Texture3. Guide the eyes4. Provide movement5. Make a statement 6. Convey universal meaning

Lines

Shape is one of the basic

elements of design. Alone or in combination with other shapes or lines they can convey universal meanings as well as guide the eye or organize information. The three basic types of shapes are geometric, natural, and abstract.

Shape (2D)

Form is the three-

dimensionality of an object. Shape is only two-dimensional; form is three dimensional. You can hold a form; walk around a form and in some case walk inside a form.

Form (3D)

Color affects us emotionally,

with different colors evoking different emotions

1. Hue: refers to the names of primary colors, red green, blue.

2. Value: lightness and darkness of the color

3. Intensity :the purity or saturation of the color

4. Monochromatic color: uses of one color where only value of the color changes.

Color

Texture is always a part

of our designs whether intentional or not. It is the visual or tactile surface characteristics of a piece.

Visual textures through the arrangements of lines and shapes or the use of photographic images of specific surfaces.

Texture

The allusion of depth:1. Size and vertical location- closer objects being larger and

smaller objects being smaller, also we perceive objects that are higher on the page and smaller as being further away.

2. Overlapping- when objects are partially obscured by other objects in front of them.

3. Detail(aerial or atmospheric perspective)- uses color value contrasts to show depth.

4. Linear perspective (converging lines)- all lines will converge on a common point on the horizon called the vanishing point.

Depth (Perspective)

When light from a single

direction hits an object is in shadow. Light and dark areas within an image provide contrast that can suggest volume. Factors that can affect our feelings towards an image include the direction of the light source, from above or below, and the gentleness or abruptness of the half tones.

Light

To show direction we

use:1. Anticipated

movement 2. Fuzzy outlines3. Multiple images 4. Optical movement5. Optical illusions6. Rhythm and

movement

Direction (motion)

Everything has physical

mass. The physical mass or size is the actual dimensions of the piece:

1. Height2. Width3. thickness/weight4. Depth( of 3D objects)

Mass (Visual Weight)

Tone can be regarded as

value both terms refer to the various degrees of lightness or darkness.

1. Shade: a color (hue) with black added.

2. Tint: a color (hue) with white added

3. Tone : a color (hue) with grey added

4. Value: the degree of lightness or darkness in colors.

Tone (Black and White)

Vales refers to

the relative lightness or darkness of a certain area. Value can be used for emphasis. Variations in values are used to create a focal point for the design of a picture.

Value

Space is the area provided

for a particular purpose. It may have two dimensions or three dimensions. There are two type of space: positive and negative space. Positive space refers to the space of a shape representing the subject matter. Negative space refers to space around and between the subject matter.

Space (Positive and Negative)

Symmetrical: balance is

easiest to see in perfectly centered compositions or those with mirror images.

Asymmetrical: design is typically off-center or created with an odd or mismatched number of different elements.

Redial: designs the elements radiate from or swirl around in a circular or spiral path.

Balance

Emphasis in design provides the focal point for

the piece. It is a way of making the element the most important stand out in the design.

Emphasis

Proportion refers to the

relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole. This means that it is necessary to discuss proportion in terms of the context or standard used to determine proportions.

Proportion (Scale)

Newsletters, magazines,

brochures, annual reports, and book often have many visual elements: columns of text, headlines, photos, illustrations, pull-quotes, etc. Grids allow the designer to build page-to-page consistency into these documents.

Repetition (Rhythm/Pattern)

Unity is a way to

make objects in a piece seem as if they are related to each other. There are many ways that this can be achieved.

1. Proximity 2. Repetition 3. Continuation

Unity

Contrast occurs when two

elements are different. The grater the different the grater the contrast. The key to working with contrast is to make sure the different are obvious. Four common methods of creating contrast are by using differences in size, value, color, and type.

Contrast

Harmony is painting is

visually satisfying effect of combining similar, related elements, e.g. adjacent colors on the color wheel, similar shapes etc.

The principle of design concerned with combining similar art element to create a pleasing image.

Harmony

One of the easiest ways to

create a visual structure and give your piece an organized feel is to space items according to their relation to one another. This is called the rule of proximity, and it simply means that related items should appear closer together then items that are not related.

Proximity

Variety means “ to change the

character” of an element, to make it different. Varying the elements creates variety. Ways to vary element include:

1. Lines-thinness, value, color, angle, length.

2. Shape-size, color, orientation and texture type.

3. Color- hue, value, saturation.4. Value-darkness, lightness, high-

key, low-key, value contrast.5. Texture-rough, smooth.

Variety