Visual composition slideshow-briannafenton

Lines are one of the basic elements of design. Alone or in combination with other lines or shapes they can aid in the readability, appearance, and message of a design. They :

1. Organize

2. Texture

3. Guide the eyes

4. Provide movement

5. Make a statement

6. Convey universal meaning

LINE

Shape is one of the basic elements of design. Alone or in combination with other shapes or lines they can convey universal meanings as well as guide the eye or organize

information. The three basic types of shapes are geometric, natural, and abstract.

SHAPE(2D)

Form is the three-dimensionality of an object. Shape is only two-dimensional; form is three dimensional. You can hold a form ; walk around a form and in some cases walk inside a

form.

FORM (3D)

Color affects us emotionally, with different colors evoking different emotions.

1. Hue: refers to the names of primary colors, red green, and blue

2. Value : lightness and darkness of the color

3. Intensity: the purity or saturation of the color

4. Monochromatic color: uses of one color where only value of the color changes

COLOR

Texture is always a part of our designs whether intentional or not. It is the visual or tactile surface characteristics of a

piece.

Visual textures through the arrangements of lines and shapes or the use of photographic images of specific

surfaces.

TEXTURE

The allusion of depth:

1. Size and vertical location- closer objects being larger and smaller objects being smaller, also we perceive objects that are

higher on the page and smaller as being further away.

2. Overlapping-when objects are partially obscured by other objects in front of them.

3. Detail(aerial or atmospheric perspective)- uses color value contrasts to show depth.

4. Linear perspective (converging lines)- all lines will converge on a common point on the horizon called the vanishing point.

DEPTH (PERSPECTIVE)

When light from a single direction hits an object is in shadow. Light and dark areas within an image provide

contrast that can suggest volume. factors that can affect our feelings towards an image include the direction of the light source, from above or below, and the gentleness or

abruptness of the half tones.

LIGHT

To show direction we use:

1. Anticipated movement

2. Fuzzy outlines

3. Multiple images

4. Optical movement

5. Optical illusions

6. Rhythm and movement

DIRECTION(MOTION)

Everything has physical mass. The physical mass or size is the actual dimensions of the piece:

1. Height

2. Width

3. Thickness/weight

4. Depth( of 3D objects)

MASS(VISUAL WEIGHT)

Tone can be regarded as value as both terms refer to the various degrees of lightness or darkness

1. Shade: a color (hue) with black added.

2. Tint: a color (hue) with white added

3. Tone: a color (hue)with grey added

4. Value :the degree of lightness or darkness in colors

TONE (BLACK AND WHITE)

Refers to the relative lightness or darkness of a certain area. Value can be used for emphasis. Variations are used

to create a focal point for the design of a picture. Graduations are also used to create the illusion of depth.

VALUE

Space include the background, foreground and middle ground. Space refers to the distances or area around,

between or within components of a piece. Positive space refers to the space of a shape representing the subject matter. Negative space refers to the space around and

between the subject matter.

SPACE (POSITIVE AND NEGATIVE)

Three types of balance in page design:

1. Symmetrical-nearly identical or have nearly the same visual mass

2. Asymmetrical-off center or created with an odd or mismatched number of different elements

3. Radial-radiate from or swirl around in a circular or spiral path

BALANCE

Provides vocal point for the piece, making the most important stand out in the design. Creating it can be done

by changing font or image sizes, placing objects in the front of the composition, or using composition, or using

contrasting colors.

EMPHASIS

Refers to the relative size and scale of the various elements in a design. The issue is the relationship between objects,

or parts, of a whole. This means that it is necessary to discuss proportion in terms of the context or standard used

to determine proportions.

PROPORTION (SCALE)

Has a consistent look, including column width, page numbers. It enhances readability.

REPETITION (RHYTHM)

Unity is a way to make objects in a piece seem as if they are related to each other. There are many ways that this can be

achieved:

Proximity

Repletion

Continuation

UNITY

Occurs when two elements are different. The greater the difference the greater the contrast. The key to working with contrast is to make sure the differences are obvious. Four

common methods of creating contrast are by using differences in size, value , color and type.

CONTRAST

Harmony in painting is the visually satisfying effect of combining similar , related elements.

HARMONY

Space items according to their relation to one another. Related items should appear closer together than items that

are not related.

PROXIMITY

Variety is the compliment to unity and is needed to create visual interest. Without unity, an image is chaotic and

unreadable, without variety it is dull and uninteresting;

Line- thinness, thickness, value, color, angle, length

Shape- size, color orientation and texture, type

VARIETY