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Mounted sample area (Fold to fit if necessary. Nothing protruding beyond the page edges; tape (hinge) the sample on the left edge, toward the rings) GRC 101 Semester Project—SAMPLE BOOK Visual Communications Theories 1-1 Sample Name: ______________________________________________________________________ Explanation / Comment: _______________________________________________________________ _________________________________________________________________________________ _________________________________________________________________________________ Visual Communications Theories Gestalt Theory
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Visual Communications Theories

Mar 15, 2022

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Page 1: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Visual Communications Theories 1-1

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Visual Communications TheoriesGestalt Theory

Page 2: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Visual Communications Theories 1-2

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Visual Communications TheoriesIconic semiotic

Page 3: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Visual Communications Theories 1-3

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Visual Communications TheoriesIndexical semiotic

Page 4: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Visual Communications Theories 1-4

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Visual Communications TheoriesSymbolic semiotic

Page 5: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-1

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyHeadings—Blackletter & Novelty/Decorative

Page 6: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-2

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyLayout Using Serif & Sans Serif Type

Page 7: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-3

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyHeadings—Script & Square Serif Type

Page 8: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-4

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyHeadings Using Outline Type—Serif & Sans Serif

Page 9: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-5

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyCaps and Small Caps

Page 10: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-6

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyGraphic Substituted for a Letterform

Page 11: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-7

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyTextured, Distressed, or Patterned Type

Page 12: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-8

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyConcrete Alignment

Page 13: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-9

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyInitials—5 Different Types

Page 14: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-10

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyTypeface Matches the Message of Heading

Page 15: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-11

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyType on a Path

Page 16: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-12

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyRunaround / Wrap Around Text (Multiple Paragraphs)

Page 17: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-13

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyPull Quotes (3 different examples)

Page 18: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-14

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & Typography5-Column Format Layout (Justified Type)

Page 19: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-15

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyWidow, Orphan, & Ligature

Page 20: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-16

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyType Used as an Illustration

Page 21: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-17

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyRunning Heads or Feet (3 Consecutive Pages)

Page 22: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-18

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyDingbats (5 Different Examples from 5 Different Sources)

Page 23: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-19

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyMarks (5 Different Types from 5 Different Sources)

Page 24: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Type & Typography 2-20

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Type & TypographyKinetic / Motion Type

Page 25: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Graphics & Graphic Effects 3-1

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Graphics & Graphic EffectsLine Art (One Scanned as Line Art, One as Grayscale)

Page 26: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Graphics & Graphic Effects 3-2

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Graphics & Graphic EffectsGhost / Phantom Image

Page 27: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Graphics & Graphic Effects 3-3

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Graphics & Graphic EffectsDropout Image

Page 28: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Graphics & Graphic Effects 3-4

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Graphics & Graphic EffectsTrue Duotone & Fake Duotone

Page 29: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Graphics & Graphic Effects 3-5

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Graphics & Graphic EffectsVignette

Page 30: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Graphics & Graphic Effects 3-6

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Graphics & Graphic EffectsPosterization Effect

Page 31: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Graphics & Graphic Effects 3-7

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Graphics & Graphic EffectsSilhouette Image (Background Removed)

Page 32: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Graphics & Graphic Effects 3-8

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Graphics & Graphic EffectsIllustrator Filter/Effect Used on a Graphic

Page 33: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Graphics & Graphic Effects 3-9

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Graphics & Graphic EffectsPhotoshop Filter/Effect Used on an Image

Page 34: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-1

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & CompositionComposition prinCiple—Line

Page 35: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-2

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & CompositionComposition prinCiple—Color

Page 36: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-3

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & CompositionComposition prinCiple—Texture

Page 37: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-4

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & CompositionComposition prinCiple—Shape

Page 38: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-5

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & CompositionComposition prinCiple—Form / Volume

Page 39: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-6

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & CompositionComposition prinCiple—Value / Tone

Page 40: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-7

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & CompositionComposition prinCiple—Space

Page 41: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-8

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & Compositionlayout Design prinCiple—Emphasis/Dominance

Page 42: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-9

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & CompositionComposition prinCiple—Contrast, Opposition

Page 43: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-10

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & CompositionComposition prinCiple—Symmetrical Balance

Page 44: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-11

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & CompositionComposition prinCiple—Repetition / Pattern

Page 45: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-12

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & CompositionComposition prinCiple—Flow / Eye Movement

Page 46: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-13

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & CompositionComposition prinCiple—Visual Effect: Motion

Page 47: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Layout Design & Composition 4-14

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Layout Design & CompositionComposition prinCiple—Visual Effect: Depth

Page 48: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Printing Processes & Techniques 5-1

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing Processes & Techniquesrelief printing—Letterpress

Page 49: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing Processes & Techniques 5-2

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing Processes & Techniquesrelief printing—Flexography

Page 50: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

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GRC 101 Semester Project—SAMPLE BOOK Printing Processes & Techniques 5-3

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing Processes & TechniquesplanographiC printing—Offset Lithography

Page 51: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Printing Processes & Techniques 5-4

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing Processes & TechniquesplanographiC printing—Pad Printing

Page 52: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Printing Processes & Techniques 5-5

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing Processes & Techniquesitaglio printing—Engraving

Page 53: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Printing Processes & Techniques 5-6

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing Processes & TechniquesplanographiC printing—Rotogravure

Page 54: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Printing Processes & Techniques 5-7

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing Processes & Techniquesporous printing—Screen Printing

Page 55: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Printing Processes & Techniques 5-8

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing Processes & TechniquesDigital printing—Laser Printing or Xerography

Page 56: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Printing Processes & Techniques 5-9

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing Processes & TechniquesDigital printing—Ink Jet Printing

Page 57: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Printing Processes & Techniques 5-10

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing Processes & TechniquesDigital printing—Dye Sublimation Printing

Page 58: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Printing Processes & Techniques 5-11

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing Processes & TechniquesDigital printing—Solid Ink (Phaser) Printing

Page 59: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Printing Processes & Techniques 5-12

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing Processes & TechniquesDigital printing—Variable Data Printing

Page 60: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Printing Processes & Techniques 5-13

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing Processes & TechniquesDigital printing—UV Printing

Page 61: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-1

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesDuplicator Bond (Sub 20)

Page 62: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-2

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesOffset Book (Sub 70)

Page 63: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-3

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesCotton Bond [Indicate Rag Content by Percentage]

Page 64: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-4

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesWatermark (non-printed)

Page 65: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-5

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesCover, Coated One Side (c/1s)

Page 66: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-6

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesCover, Coated Two Sides (c/2s)

Page 67: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-7

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesFelt, Linen, or Laid Finish

Page 68: Visual Communications Theories

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GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-8

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesEmbossed Finish

Page 69: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-9

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesDeckle Edge

Page 70: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-10

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesCarbonless Paper Set

Page 71: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-11

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesChipboard or another type of Paper Board

Page 72: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-12

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesCorrugated Fiber Board

Page 73: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-13

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesSimulated Vellum, Parchment, or Papyrus (specify)

Page 74: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-14

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesAdhesive Backed Stock (Peel & Stick)

Page 75: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-15

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesStock with Foiled Finish

Page 76: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-16

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesArtificial Paper (Non-natural Fibers)—Any Type

Page 77: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-17

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other Substrates100% Recycled Paper (no virgin pulp)

Page 78: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-18

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesNewsprint or Kraft paper (specify)

Page 79: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Paper & Other Substrates 6-19

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Paper & Other SubstratesSpecialty Paper (any type not already shown)

Page 80: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-1

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsHalftone, Hi-Resolution, Full-color

Page 81: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-2

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsHalftone, Medium-Res, Single Process Color

Page 82: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-3

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsHi-Res Image, that is Not a Halftone

Page 83: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-4

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsScreen Tint, Single Color [specify spot or process]

Page 84: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-5

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery Effects2-Color Printing [spot only, no process color]

Page 85: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-6

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery Effects3- or 4-Color Printing [spot only, no process color]

Page 86: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-7

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery Effects6-or-more Color Printing [process + 2 spot]

Page 87: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-8

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsTip-in

Page 88: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-9

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsLenticular Screen

Page 89: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-10

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsHolographic Foil Stamping

Page 90: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-11

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsThermography (faux engraving)

Page 91: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-12

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsConsecutive Numbering [Letterpress & Variable Data]

Page 92: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-13

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsScoring/Creasing & Perforation [2 samples]

Page 93: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-14

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsEmbossing and/or Debossing [blind & color registered]

Page 94: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-15

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsDie Cutting [2 samples, Different Applications]

Page 95: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-16

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsMetal Foil Stamping

Page 96: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-17

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsMetallic Ink

Page 97: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-18

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsUV Coating

Page 98: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-19

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsVarnish Coating—Spot or Flood [specify]

Page 99: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-20

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsGatefold or Z-fold/Accordion Fold (specify)

Page 100: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-21

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsSaddle-stitching

Page 101: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-22

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsGlue-stitching

Page 102: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Printing & Auxiliary / Bindery Effects 7-23

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Printing & Auxiliary / Bindery EffectsSide Stitching

Page 103: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Legal & Ethical Issues 8-1

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Legal & Ethical IssuesexCeptions to freeD of expression—Any exception (specify)

Page 104: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Legal & Ethical Issues 8-2

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Legal & Ethical Issuesuse of photographyPhoto manipulation that changers message/truth

Page 105: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Legal & Ethical Issues 8-3

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Legal & Ethical Issuesuse of photographyPhoto Requiring a Model Release [not an ad]

Page 106: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Legal & Ethical Issues 8-4

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Legal & Ethical IssuesCopyright/traDemark issuesPotential Copyright Violations Using Fonts, Art, or Photos

Page 107: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Legal & Ethical Issues 8-5

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Legal & Ethical IssuesCopyright/traDemark issuesTrademark Usage by Non-registeree

Page 108: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Legal & Ethical Issues 8-6

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Legal & Ethical IssuesCopyright/traDemark issuesFair Use

Page 109: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK Legal & Ethical Issues 8-7

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Legal & Ethical IssuesCopyright/traDemark issuesCertification Mark Requiring Licensing

Page 110: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK New Media 9-1

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

New MediaWeb teChnologies—SEO (Search Engine Optimization)

Page 111: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK New Media 9-2

New MediaSample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

Web teChnologies—Flash-based Web Site

Page 112: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK New Media 9-3

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

New MediaWeb teChnologies—Web Application / Interactive Form

Page 113: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK New Media 9-4

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

New MediaCommuniCations—Blog

Page 114: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK New Media 9-5

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

New MediaWeb teChnologies—Social Networking (not Facebook/MySpace)

Page 115: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK New Media 9-6

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

New MediaWeb teChnologies—Podcasting

Page 116: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK New Media 9-7

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

New MediaCollaboration—Wiki (other than Wikipedia, etc.)

Page 117: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK New Media 9-8

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

New MediaCollaboration—any other Example

Page 118: Visual Communications Theories

Mounted sample area(Fold to fit if necessary. Nothing protruding

beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK New Media 9-9

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

New MediamultimeDia—Photo/Video Sharing (other than Flickr/YouTube)

Page 119: Visual Communications Theories

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beyond the page edges; tape (hinge) thesample on the left edge, toward the rings)

GRC 101 Semester Project—SAMPLE BOOK New Media 9-10

Sample Name: ______________________________________________________________________

Explanation / Comment: _______________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

New MediamultimeDia—any other Example