VISUAL COMMUNICATION AND DESIGNDesign studio: Naughtyfish graphic design studio Moonlight Cinema is Australia’s largest outdoor cinema chain. Films are screened during summer evenings

SUPERVISOR TO ATTACH PROCESSING LABEL HERE

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STUDENT NUMBER Letter

Victorian Certificate of Education 2012

VISUAL COMMUNICATION AND DESIGNWritten examination

Wednesday 14 November 2012 Reading time: 9.00 am to 9.15 am (15 minutes) Writing time: 9.15 am to 10.45 am (1 hour 30 minutes)

QUESTION AND ANSWER BOOK

Structure of bookNumber of questions

Number of questions to be answered

Number of marks

8 8 90

• Studentsarepermittedtobringintotheexaminationroom:pens,leadandcolouredpencils,water-basedpensandmarkers,highlighters,erasers,sharpeners,rulers,setsquares,protractors,compasses,andcircleandellipsetemplates.

• StudentsareNOTpermittedtobringintotheexaminationroom:blanksheetsofpaperand/orwhiteoutliquid/tape.

• Nocalculatorisallowedinthisexamination.

Materials supplied• Questionandanswerbookof17pages.• Resourcebookof10pages.

Instructions• Writeyourstudent numberinthespaceprovidedaboveonthispage.

• AllwrittenresponsesmustbeinEnglish.

At the end of the examination• Youmaykeeptheresourcebook.

Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.

©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2012

2012VISCOMEXAM 2

Question 1Belowareillustrationsrepresentingfourdrawingsystemsthatareusedtoproducevisualcommunications.

1.

2.

AA

SECTION A-A

3.

4.

Numbertheboxesbelowtomatcheachillustrationwiththerelevantdrawingsystem.

isometric two-pointperspective

orthogonal oblique

4marks

InstructionsAnswerallquestionsinthespacesprovided.

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Question 2

Figure 1

ChangeormanipulateFigure1todemonstrateyourunderstandingofthedesignelementorprincipleindicatedbeneatheachbox.

form line

scale proportion

8marks

2012VISCOMEXAM 4

Question 3Figure2isanisometricdrawingofanobject.Completethethird-angleorthogonaldrawingoftheobjectbyaddingthemissinglinesaccordingtoAustralianStandardsconventions.ArrowAindicatesthefrontview.

A

Figure 2

3marks

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CONTINUES OVER PAGE

2012VISCOMEXAM 6

Question 4 –continued

Question 4Figure3isalinedrawingofaphotographer’scamerabag.Usingtone,line,textureandcolour,renderthebagtoenhanceitsform.

Yourresponsemustshow

• alightsourceindicatedbyanarrow

• shadowscastbythelightsourceontothebagandtheground.

Thebag

• includingthehandleandstrapismadefromfabric

• hasacontrastingstrip

• hasstrapbucklesmadefrompolishedchrome.

Thereferencematerialonpage3intheresourcebookmaybeusedtoassistyouwiththisquestion.

Completeyouranswerinthespaceprovidedonpage7.

chrome strap buckles

handle

fabric

contrasting strip

strap

Figure 3

7 2012VISCOMEXAM

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CompleteyouranswertoQuestion 4 onthispage.

12marks

2012VISCOMEXAM 8

Question 5–continued

Question 5Figure4isathird-angleorthogonaldrawingofaUSBhousing.ProduceacorrectlyproportionedisometricdrawingoftheUSBhousingfromthedirectionofarrowA.Completeyouranswerinthespaceprovidedonpage9.

A

USB

hou

sing

Figure 4

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Com

pleteyouranswertoQ

uest

ion

5inthespaceprovided.

2012VISCOMEXAM 10

Question 6–continued

Question 6Onpages4and5oftheresourcebookaretwoexamplesofvisualcommunication.

Chooseoneexampleandanswerallpartsofthisquestion,referringtothisexample.

Indicateyourchosenexample

a. Listtwospecificcharacteristicsofthepossibletargetaudience.

2marks

b. Describehowdifferentmediaandmaterialsmayhavebeenusedthroughoutthedesignprocess.

media

materials

6marks

c. Describethewayletterformisusedincollaborationwithimageryinthevisualcommunication.Inyourresponse,discusshowthisassistsinconveyinginformationand/orideas.

5marks

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d. Selectonedesignprincipleanddescribehowithasbeenusedtocreatebalanceinthecomposition.

designprinciple

description

3marks

2012VISCOMEXAM 12

Question 7–continued

Question 7

The brief: Moonlight Cinema 2009/2010The clients: Moonlight Cinema and Ford FiestaDesign studio: Naughtyfish graphic design studioMoonlightCinemaisAustralia’slargestoutdoorcinemachain.Filmsarescreenedduringsummereveningsingardensandparks.NaughtyfishgraphicdesignstudiohasdesignedthesummerseasonidentityandpromotionalmaterialforMoonlightCinema.Itsimaginativeandcreativedesignsolutionsoftenincludeplayfulelements.

Onpages6and7oftheresourcebookarefull-colourimagesdesignedbyNaughtyfishforthe2009/2010summerseason.Youarerequiredtousetheseimageswhenansweringthisquestion.

a. IdentifyandexplainoneconstraintorconsiderationthatmayhavebeenincludedintheMoonlightCinemadesignbrief.(Inyourresponse,refertotextand/orimageryfoundinoneexamplefrompage6or7oftheresourcebook.)

constraintorconsideration

explanation

3marks

b. IndicateanddescribetworesourcesthattheNaughtyfishdesignteammayhaveusedtodeveloptheirideasforMoonlightCinema̓simagery.

4marks

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Figure 5

Figure5isoneoftheitemsfromtherangeofpromotionalmaterialcreatedaspartoftheMoonlightCinemabrief.

c. i. Identify the presentation format used and the context in which the presentation format could be located.

presentation format

context

ii. Discuss how this presentation format relates to the full range of promotional material on pages 6 and 7 of the resource book.

2+2=4marks

2012VISCOMEXAM 14

Question 7 –continued

Figure 6

Figure6isaT-shirtproducedaspartoftheMoonlightCinemapromotionalrange.

d. IdentifyanddiscusstwomethodstheNaughtyfishdesignteammayhaveusedthroughoutthedesignprocesstodesignand/orproducetheT-shirt.

method1

method2

6marks

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e. BelowisaseriesofbuttonsinspiredbytheMoonlightCinemabrief.Completetheseriesbydesigninganoriginalandmatchingfourthbutton.ImagesfromtheMoonlightCinemabrieffoundintheresourcebookonpages6and7maybeusedforinspiration.Designyourbuttonintheblankcirclebelowandnameitusingthelineprovided.

RedRidingHood thetroll

teddybear

6marks

2012VISCOMEXAM 16

Question 8–continued

Question 8

Ero CyclesEroCyclesisaMelbourne-basedcompanythatspecialisesinmanufacturingandsellingcustom-builtbicycles.EroCyclesallowstheircustomerstheopportunitytopick,chooseandswapdifferentpartsandcolourstocreateaunique-lookingbicycle.EroCyclesthenbuilds,boxesandshipsthenewbicycletothecustomer’sdoor.Theendresultisahigh-qualitybicyclebuilttoanindividual̓sneedsanddesires.

EroCycleshaseverythingacyclingenthusiastwouldrequire,includingreplacementparts,bicycleaccessoriesandclothing.

EroCyclesrequiresaconceptforthefrontofaT-shirtthatwillbewornbystaffworkinginitswarehouseandshop.TheT-shirtwillalsobesoldtocustomersand,therefore,needstoreflectthetargetaudience.

YouarerequiredtodesignthegraphicsforthefrontoftheT-shirt.

Yourdesignmust

• includethenameofthebicyclecompany

• useshapeandcolourtocreatebicycle-relatedimagery

• emphasiseandmanipulatethedesignelementletterform

• effectivelyapplythedesignprincipleofrepetition

• effectivelyapplythedesignprincipleoffigure-ground.

Thereferencematerialonpages8–10intheresourcebookmaybeusedtoassistyouwiththisquestion.

Produceyourfinaldesigninthespaceprovidedonpage17.

17 2012VISCOMEXAM

END OF QUESTION AND ANSWER BOOK

CompleteyouranswertoQuestion 8inthespaceprovided.

12marks

Victorian Certificate of Education 2012

VISUAL COMMUNICATION AND DESIGN

Written examination

Wednesday 14 November 2012 Reading time: 9.00 am to 9.15 am (15 minutes) Writing time: 9.15 am to 10.45 am (1 hour 30 minutes)

RESOURCE BOOK

Instructions• Aquestionandanswerbookisprovidedwiththisresourcebook.• Refertoinstructionsonthefrontcoverofthequestionandanswerbook.• Youmaykeepthisresourcebook.

Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.

©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2012

2012VISCOMRESOURCEBOOK 2

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Reference material for Question 4

fabrics

polishedchrome

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Question 6 –continuedTURN OVER

Reference material for Question 6

Example A2004 State of Design Exhibition

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Reference material for Question 6

front back

Example BTick Tok Café & Patisserie business card

Due to copyright restriction,this material is not supplied.

2012VISCOMRESOURCEBOOK 6

Question 7–continued

Reference material for Question 7

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Reference material for Question 7

TURN OVERSource:Naughtyfishdesign

2012VISCOMRESOURCEBOOK 8

Question 8–continued

Reference material for Question 8

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Question 8–continuedTURN OVER

Reference material for Question 8

2012VISCOMRESOURCEBOOK 10

END OF RESOURCE BOOK

Reference material for Question 8