VISTAGE EXECUTIVE LEADERSHIP PROGRAM

VISTAGE EXECUTIVE LEADERSHIP PROGRAMIn Collaboration with Stanford Graduate School of Business

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What is the Vistage Executive Leadership Program?

Now more than ever, CEOs and executives are seeking new ways to grow and innovate their businesses, both faster and more efficiently.

The Vistage Executive Leadership Program, in collaboration with Stanford Graduate School of Business, is a unique executive education program that focuses on developing strategic thinking and immediately applying innovative strategies that drive transformative change in an organization.

Members learn proven business concepts through online, self-paced learning guided by Stanford faculty. They are then challenged to immediately bring these concepts to life in their own business through interactive group workshops facilitated by expert Vistage Chairs. The cohort structure of the program provides added support and accountability from similarly motivated and focused CEO peers for optimal results.

How it works

The program consists of a series of three (3) online courses from Stanford Graduate School of Business Executive Education Program. The series content and workshops build on each other, allowing members to make an immediate and lasting impact on their business by defining a strategy, designing their organization to implement that strategy and then effectively communicating it through the power of story. The courses include:

The format: Each course is structured as an 8-week ‘sprint’ and is comprised of eight (8) one-week modules. In addition to self-paced, online learning, each course features three (3) live sessions: a kick-off and a mid-course live session with Stanford course facilitators and a final course live session with Stanford GSB faculty. Unlike other online executive education programs, members meet weekly with their virtual Vistage Executive Leadership Program group and Chair facilitator to discuss learnings and focus on immediately applying the course concepts directly to their business.

This program does not require prerequisites or a prior degree to enroll. Members receive a Stanford Certificate of Completion for each completed course in the series.

Who is best suited for this program

This program is designed specifically for growth-minded Vistage CEO members who want to take a deep dive into evaluating their organization’s strategy, structure and story.

It is best suited for those who are looking to:

• sharpen their strategic thinking skills for tackling challenges• spur transformative change and growth in their company• develop a framework that better aligns with their strategy• disrupt their business model entirely

Strategic Leadership Learn to identify opportunities and challenges, develop a viable course of action, formulate a strategy, and execute your plan.

Designing Organizations for Creativity and Innovation Create a framework for thinking about the organizational ecosystem, including the structure, routines, networks and culture that shape performance, change, innovation and employee engagement.

The Innovation Playbook Develop the ability to curate, craft and tell stories effectively — and harness story to drive growth.

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COURSE 1: STRATEGIC LEADERSHIP

Why are some companies more competitive than others? To be successful, a leader must be able to diagnose the reasons behind successes and failures — effectively improve performance in the future. This course helps leaders learn to think strategically: how to identify opportunities and challenges, how to develop a viable course of action, how to formulate a strategy, and how to execute their strategy so employees are guided and motivated to achieve success. The goal of this course is to hone your strategic thinking skills so that this thought process becomes second nature.

Why should you enroll?

In this course you will:

• Improve your strategic thinking skills: identify opportunities and challenges, develop a viable course of action, and formulate a strategy

• Enrich your ability to shape the context for strategic execution through the levers of organizational design and leadership

• Strengthen your ability to lead through strategic change and motivate your employees to achieve success

COURSE FACULTY

William P. BarnettTHE THOMAS M. SIEBEL PROFESSOR OF BUSINESS LEADERSHIP, STRATEGY, AND ORGANIZATIONS

William Barnett studies competition among organizations and how organizations and industries evolve globally. He is best known for his work on “Red Queen Competition,” where firms learn from competition and so become stronger competitors over time.

Jesper B. SørensenTHE ROBERT A. AND ELIZABETH R. JEFFE PROFESSOR, AND PROFESSOR OF ORGANIZATIONAL BEHAVIOR

Jesper B. Sørensen specializes in the dynamics of organizational and strategic change, and their implications for individuals and their career. His research on firm outcomes has focused on the impact of organizational structure and culture on organizational learning, performance and innovation.

The Strategic Leadership course helped me design a new product category specifically for our customer. With the differentiation that we created and the innovation that we were able to apply, we determined

that our only competition was the low cost model, allowing us to create a strong value proposition in a niche product space.

Steve Voelzke, President, Robroy Industries, Inc. Vistage Executive Leadership Program 2018

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COURSE 2: ORGANIZATIONAL DESIGN

Designing Organizations for Creativity and Innovation focuses on a framework for thinking about the organizational ecosystem, and how we can use a human-centered design process to effectively diagnose the causes of very common organizational problems (e.g., lack of coordination and trust between units, shortage of time for creative thinking, and loss of top talent). In this course, you will study the interplay among formal structure, routines, informal networks and culture in shaping organizational performance, change, innovation and employee engagement.



• Understand organizational dynamics and connect these to organizational strategy• Drive innovation, creativity, and employee engagement via organizational design• Use a design thinking approach to diagnose managerial problems• Use a design thinking approach to build an innovative culture

COURSE FACULTY

Sarah SouleTHE MORGRIDGE PROFESSOR OF ORGANIZATIONAL BEHAVIOR AND SENIOR ASSOCIATE DEAN FOR ACADEMIC AFFAIRS

Sarah A. Soule is the Morgridge Professor of Organizational Behavior at the Graduate School of Business. Her major areas of interest are organizational theory, social movements, and political sociology. She has written two recent books, the first with Cambridge University Press, entitled “Contention and Corporate Social Responsibility,” and the second with Norton, called “A Primer on Social Movements.”

The Organizational Design course challenged me to clearly define and live my values. It has also helped me make difficult decisions to fire bad employees because they didn’t live up to our values. The best part is that I was able to implement most of these lessons in my business before even turning in my homework.

Mike Mahon, CEO, Zia Consulting Vistage Executive Leadership Program 2017

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COURSE 3: INNOVATION PLAYBOOK

Innovation Playbook is designed to give leaders the tools to highlight their own signature stories in a way that can add value to their companies and enrich people’s lives. You’ll leave with the ability to curate, craft, and tell stories effectively — and to harness storytelling to drive growth.



• Use signature stories to build high performing teams and companies• Explore and adopt best practices from companies like Salesforce, Nike, Pixar, and Tory

Burch to illuminate how to harness storytelling as an asset • Develop an Innovation Playbook — a digital, dynamic, living sketch of your company’s

future — and the story of how you plan to get there

COURSE FACULTY

Jennifer Aaker

THE GENERAL ATLANTIC PROFESSOR

A social psychologist, Jennifer Aaker is The General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research focuses on the psychology of time, money and happiness — specifically, how people choose to spend their time and money — and when and why those choices are associated with lasting value.

I discovered through the Innovation Playbook course that we have a unique competitive advantage that we have not really explained well to the world. We are now developing a PR campaign around this. The course illustrated

significant shortcomings in our messaging. We have been too shy to tell people why we are the best. I am so excited to apply these insights and let

loose on the market.

Sharon Bloodworth, CEO, White Oaks Wealth Advisors, Inc. Vistage Executive Leadership Program 2019

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To enroll, visit www.vistage.com/stanford.

2021 VISTAGE EXECUTIVE LEADERSHIP PROGRAM EXPERIENCE

2021 COURSE SCHEDULE

I wanted to think bigger and focus on being a more strategic leader. The Vistage Executive Leadership program has helped me dial in our strategy and really find my growth mentality.

Since applying the learnings to our business, one of our providers did over $5 million of business, generated 5,000 leads and saw a 21% higher ticket price than in-store purchases through our software alone. Additionally, we just signed our first national bathroom remodeling company deal.

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Group Size8-12 members

Time Commitment5-6 hours per week for course material, assignments and virtual workshops

$

Cost$16,800 for the 3-course series ($4,200 savings*)

*$7,000 per course if taken individually

Strategic Leadership (February 10 – April 6, 2021)

Designing Organizations for Creativity and Innovation (May 5 – June 29, 2021)

The Innovation Playbook (August 4 – September 28, 2021)

Finding my growth mentality Frank Sciarrino CEO, Stone Professionals, Inc. Vistage Executive Leadership Program 2017




FREQUENTLY ASKED QUESTIONS

How is the Vistage Executive Leadership Program different from other executive online education programs?

Unlike other online executive education programs, the Vistage Executive Leadership Program offers a learning model designed to help members bring course concepts to life. In addition to online course content from Stanford, members participate in weekly virtual meetings with their Vistage Executive Leadership Program group and Chair to focus on immediately applying the course concepts directly to their business.

What are the advantages of taking the entire series?

This 3-course program series is specifically designed to address the needs of growth-minded CEO members. The course content and application-focused workshops build on each other, allowing members to make an immediate and lasting impact on their business by defining a strategy, designing their organization to implement that strategy, and then effectively communicating it through the power of story.

What do members get for completing each course?

Members will receive a Stanford Certificate of Completion signed by the Associate Dean of the Graduate School of Business and Vistage CEO Sam Reese for each course completed in the 3-course series.

What is the time commitment required per week for members?

Each course consists of eight (8) one-week modules for a total of eight (8) weeks. Typical members spend approximately 5-7 hours per week on the course material, assignments and virtual workshops.

How will this impact my Vistage group?

The program is a supplemental offering and does not replace your existing Vistage group or financial commitments. It is an exclusive value-add for select CEO members who wish to opt in to expand their knowledge.

How do I enroll in courses or the program?

To register, complete the online application on www.vistage.com/stanford or email [email protected].

© Vistage Worldwide, Inc. 20_225_0010 Stanford VELP Brochure

In just 72-hours, Ronn Cort’s manufacturing company was able to pivot from making plastic sheets for aviation to producing life-saving medical device

materials needed for the coronavirus pandemic. He attributes this lightning-quick transformation to “the playbook” he learned during the program.

Real-world transformation Ronn Cort

President, KYDEX, LLC Vistage Executive Leadership Program 2017

There is no doubt that we are growing right now because of the experience and knowledge gained in the Vistage Executive Leadership Program.“ ”




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VISTAGE EXECUTIVE LEADERSHIP PROGRAM

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