Vista summer associate pr marketing presentation

• OCC VISTA marketing and PR 101• Developing content & utilizing online tools• messaging• VISTA alumni • Easy, everyday ways to support OCC VISTA

Marketing & Communications

Marketing & PR 101Planning an event on campus or

in community? Develop a promotion plan!

• Pre-event promotion– Press release?– Posters?– E-vite? – Facebook event?– Email? – Campus & OCC website?– Text?– Co-sponsorships

• Don’t forget post-event promotion opportunities!

Event planning: who else to invite

• Local media (newspaper, TV, radio)

• Campus media• Local lawmakers• Community

constituents & leaders• Campus leaders

Getting media attention• http://pressreleases.scripps.com/release/1212

• Press Release basics– Who What When Where– Why & How

• Emphasize SUCCESS, IMPACT, RESULTS

• How & Why VISTA was instrumental in project/event/etc.

• How can you highlight VISTA core principles: anti-poverty focus, community empowerment, capacity building, sustainable solutions

– ID Photo ops– Quotes!– Watch for empty acronyms

http://www.flickr.com/photos/ineedpublicity/2409067544/

Your new BFF: campus communication staff

• TASK: introduce yourself to campus communication staff! – Your VISTA

position could be a story!

– http://news2.marietta.edu/node/1134

Be your own publisher!

• OCC website• Campus website • http://www.ohio.edu/compass/stories/10-11/6/Jethro-Project.cfm

• Community partner website• VISTA Blog• VISTA Voice• Facebook, Twitter, Linked In• You Tube• Handouts/factsheets• Slideshare• Flickr http://www.flickr.com/photos/56204552@N03/sets/

• http://www.flickr.com/photos/53746237@N06/sets/

Share info with OCC staff to post to our social media sites!

• Audience includes:– Current VISTAs– Site mentors & community service directors– Campus leadership– VISTA donors/supporters– Other Campus Compact state offices– Alumni VISTAs– Lawmakers/decisionmakers

Lights, camera, action! Share ACTION shots!

Reminder: photos of children require signed release forms (uploaded to Wiggio).

Tell the story!• http://www.flickr.com/

groups/occvista/pool/page2/

• Informative captions: http

://www.flickr.com/photos/53746237@N06/5448638305/in/photostream/ (3)

AVOID:

Out of focus shots, large group shots

A few more Flickr tips

http://www.flickr.com/photos/yayagirls/2275417742/All rights reserved by Yayagirls

Accounts•Personal account•VISTA account

Uploading•Descriptions•Tags: Ohio Campus Compact AmeriCorps VISTA

Downloading•Actions•view all sizes

•Quality over quantity

•FAQ!

Moving toward consistency…Past samples of VISTA email signatures

• Poverty Programs Coordinator Ohio Campus Compact AmeriCorps VISTA

• Campus and Community CollaboratorAmeriCorps VISTA

• Ohio Campus Compact AmeriCorps* VISTA • Americorps* VISTA, Ohio Campus

Compact: Veterans' Service Coordinator• OCC AmeriCorps VISTA, Service-Learning• AmeriCorps VISTA

Ohio Campus Compact• AmeriCorps*VISTA

Consistent titles for business cards, email signatures, voice mail, etc.

Your NameOhio Campus Compact AmeriCorps VISTASummer AssociateCampus Program or TitleUniversity Namesnail mail addressEmailPhonewww.ohiocampuscompact.orgOptional: website of college program

VISTA presentation examples

• Slideshare http://www.slideshare.net/ohiocampuscompact

• Prezi http://prezi.com/rltooihj-a7o/the-ohio-state-university-early-college-outreach-americorpsvista-impact-

report/

VISTA alumni & VISTA giving circle

Menu of OpportunitiesWays to support OCC VISTA

• Appetizers– Kroger Community Rewardswww.kroger.com/mykroger/Pages/community_rewards.aspx

– GoodSearch & GoodShop http://www.goodsearch.com/nonprofit/ohio-campus-compact.aspx

• Main Course– Create a Razoo fundraising page

http://www.razoo.com/story/Ohio-Campus-Compact-Ameri-Corps-Vista

• Ask friends, colleagues, contacts to donate

• Desserts– ID foundations, businesses or individual donors– Design your own VISTA fundraiser