VisitSweden Creative Solution Proposal

Visit Sweden

Creative solution proposal2007-10-22

Where we are today*

*2007-10-22

We will not create new content The information stays the same (except for the community)

The inspirational content is scatteredHow can we use this great content better?

The action points are not in focusLet’s always point the visitor forward

The navigation is one dimensionalMore ways to access (the right) content. Avoid dead ends.

This is Visit Sweden todayClearly separated parts

So...

The information is separated from the inspiration which is separated from the action which is hard to find through the navigation.

We asked ourselves:

What can we do about it?

Can information be inspirational?

Can navigation be informative?

Can information be a means of navigation?

Can navigation lead to action?

Can the action be informative?

Can navigation even be inspirational?

Or informative?

Can...

Well, we say YES

Let’s merge the parts

Today

Let’s merge the parts

Today Tomorrow

What does this mean?

Well, we decided to do a reality check. Or two actually.

How do we merge the parts:

In how we welcome the visitor

In how the site works

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See the final result atvisitsweden.com

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