Visitors - WooRank · site performance and others. A rank lower than 40 means that there are a lot of areas to improve. A rank above 70 is a good mark and means that your website

Introduction This report provides a review of the key factors that influence the SEO and usability of your website.

The homepage rank is a grade on a 100-point scale that represents your Internet MarketingEffectiveness. The algorithm is based on 70 criteria including search engine data, website structure,site performance and others. A rank lower than 40 means that there are a lot of areas to improve. Arank above 70 is a good mark and means that your website is probably well optimized.

Internal pages are ranked on a scale of A+ through E and are based on an analysis of nearly 30criteria.

Our reports provide actionable advice to improve a site's business objectives.

Please contact us for more information.

Table of Contents VisitorsSocial Monitoring

Mobile

SEO Basics

SEO Content

SEO Links

SEO Keywords

SEO Authority

SEO Backlinks

Usability

Security

Technologies

Iconography Pass

Moderate

Fail

FYI

High impact

Medium impact

Low impact

Very hard to solve

Hard to solve

Easy to solve

Review of mailchimp.comGenerated on Tuesday, February 5 2013 10:50 AM GMT

Your website score 84.2

http://mailchimp.com

Visitors

Traffic Estimations

Medium impact

Low High

We use multiple tools to estimate web traffic, including Google™ Trends and Alexa™.

Nevertheless, your analytics will provide the most accurate traffic data.

Traffic Rank 436th most visited website in the World

367th most visited website in United States

A low rank means that your website gets a lot of visitors.

Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Distinctive Audience This website tends to be popular amongst:

females aged between 25 and 34 connecting from work

Relative to the general internet population, the above audience is over-represented at mailchimp.com. This data is provided by Alexa™.

Adwords Traffic

This is an estimation of the traffic that is being bought through AdWords™ vs. unpaid Organic Traffic.

This data is provided by SEMRush™.

Adwords TrafficOrganic Traffic

http://www.google.com/trends/explore#q=mailchimp.comhttp://www.alexa.com/siteinfo/mailchimp.comhttp://www.alexa.com/siteinfo/mailchimp.comhttp://blog.alexa.com/2009/08/alexa-101-anatomy-of-traffic-rank-graph.htmlhttp://www.alexa.com/topsites/countrieshttp://www.quantcast.com/mailchimp.comhttp://www.alexa.com/siteinfo/mailchimp.comhttp://adwords.google.comhttp://semrush.com/?ref=897815339

Visitors Localization

2 26

N° Popular Countries (ccTLD) Status Expiration

1 mailchimp.us Domain Not Available 0 Year(s) 12 Month(s) 1 Day(s)

2 mailchimp.in Domain Not Available 1 Year(s) 4 Month(s) 21 Day(s)

3 mailchimp.co.uk Domain Not Available -

4 mailchimp.com.br Domain Not Available 0 Year(s) 4 Month(s) 19 Day(s)

5 mailchimp.es Domain Not Available -

6 mailchimp.fr Domain Not Available -

We recommend that you book the domain names for the countries where your website is popular. This will prevent potentialcompetitors from registering these domains and taking advantage of your reputation in such countries.

http://en.wikipedia.org/wiki/Country_code_top-level_domainhttp://blog.woorank.com/2012/12/10-free-us-local-business-listing-sites/http://www.eurodns.com?refid=e21f88aedee775d783785c3cfe6584b1http://blog.woorank.com/2012/12/how-to-boost-your-local-seo/

Social Monitoring

Social Impact

High impact Facebook Likes 131 Facebook Shares 388

FacebookComments

135 Twitter Backlinks 2796

DeliciousBookmarks

3472 StumbleUpon 84980

Google™ + 5245

The impact of social media is huge for certain industries.

Learn how to further engage your social media audiences and create a consistent fan base. Check these helpful tools for managingyour social media campaign.

Note: This data represents social media influences from your website's URL, it does not represent data from specific brand pages.

Twitter™ Account

Low impact Name

Followers

Tweets

Bio

Location

Account Age

The Twitter™ Account @MailChimp is booked and it is linked to your website.

MailChimp

86043

16922

MailChimp is the best way to design, send, and share email newsletters. Email is seriousbusiness, which is why we never smile.

Atlanta, GA

4 years, 9 months, 23 days ago

Your Twitter usage statistics look great. You can enhance them even more by building connections with industry experts and exchangingexpertise or content. Learn from today's top Twitter-using brands.

Plus, here are a few tips to help create a Twitter promotion plan.

http://grasshopper.com/blog/2012/05/10-tips-to-improve-your-business-social-media-presence/http://blog.woorank.com/2012/12/social-media-optimization-tips-for-local-seo/http://www.socialmediadelivered.com/2012/05/18/top-20-social-media-management-tools/http://blog.woorank.com/2012/11/tools-tips-for-integrating-social-media-into-your-website/http://www.twitter.com/#!/MailChimphttp://www.seomoz.org/blog/yes-you-really-can-build-links-with-twitterhttp://www.businessinsider.com/the-top-20-brands-on-twitter-ranked-by-influence-with-customers-2012-7?op=1http://socialmediatoday.com/alexhisaka/494322/how-use-twitter-business

Latest Tweets [email protected] (Mid Pennine Arts)The Platform Gallery in Clitheroe are looking for a part time Gallery and Information CentreSupervisor. http://t.co/pbde09ROTue, 05 Feb 2013 10:45:55

[email protected] (The Crazy Hog )

We're loving our new menu suggestions for 2013,looking for more marquee partners to work withhttp://t.co/rWEQvoaFTue, 05 Feb 2013 10:40:26

[email protected] (Lilja)

RT @lyw: Merkel föreslår frysta gröna subventioner inför valet. Varför? Elpriset. Både företag ochkonsumenter upprörda. http://t.co/FRr ...Tue, 05 Feb 2013 10:17:05

[email protected] (ActiveCitizen)

RT @martintisne: check out newsletter of the #OGP civil society coordinator herehttp://t.co/Vq4Zser3 @maassenpaul @opengovpartTue, 05 Feb 2013 10:13:45

[email protected] (Lydiah Wålsten)

Merkel föreslår frysta gröna subventioner inför valet. Varför? Elpriset. Både företag ochkonsumenter upprörda. http://t.co/FRrnlJ3qTue, 05 Feb 2013 10:12:22

[email protected] (Denis Parfenov)

RT @martintisne: check out newsletter of the #OGP civil society coordinator herehttp://t.co/Vq4Zser3 @maassenpaul @opengovpartTue, 05 Feb 2013 10:12:20

Latest tweets mentioning your website.

http://twitter.com/teamMPA/statuses/298744255122403329http://twitter.com/TheCrazyHog/statuses/298742875246714881http://twitter.com/Liljahpg/statuses/298736999559471104http://twitter.com/ActiveCitizen_/statuses/298736158333075456http://twitter.com/lyw/statuses/298735810373632001http://twitter.com/xzy_/statuses/298735805084622848

Mobile

Mobile Load Time

Low impact

Slow Fast

Try to load your website on a mobile device and measure the download time. If your website takes more than five seconds to downloadon a mobile device, you will lose 74 percent of your audience! Mobile usage is growing fast, especially in North America, where it will soonoutpace desktop browsing usage. Make sure your site loads fast and that it looks nice on all types of mobile devices. Be sure to not useFlash, and keep photos and videos to a minimum. Here are two useful tips from Google™ for optimizing your mobile site speed.

Mobile Rendering

Low impact

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. Your website shouldlook nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Mobile Optimization

Low impact

Great, your web page is super optimized for Mobile Visitors

Mobile CSS Meta Viewport Tag

Apple Icon Mobile Redirection

Flash content

Click each category for tips on how to optimize the mobile experience even further:

Mobile CSS

Meta Viewport Tag

Apple Icon

Mobile Redirection

No Flash content

http://cdn.bitrebels.netdna-cdn.com/wp-content/uploads/2011/09/Mobile-Load-Time-vs-Expectations-1.jpghttp://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html?pagewanted=allhttps://developers.google.com/speed/docs/best-practices/mobilehttp://www.ourmobileplanet.com/en/http://blog.woorank.com/2012/11/6-tips-15-free-tools-awesome-mobile-websites/http://goo.gl/CBUpzhttp://www.smashingmagazine.com/guidelines-for-mobile-web-development/http://mobile.smashingmagazine.com/2010/07/19/how-to-use-css3-media-queries-to-create-a-mobile-version-of-your-website/#more-50749http://www.sitepen.com/blog/2012/05/14/basic-mobile-layout/http://www.bernskiold.com/2011/01/07/adding-an-iphoneipad-icon-for-your-website/http://notixtech.com/blog/how-redirect-mobile-users-your-websitehttp://blog.artversion.com/web-design-company/6-reasons-why-you-should-avoid-flash-sites-like-the-plague/

SEO Basics

WWW Resolve

Medium impact

Perfect! Your website with and without www redirects to the same page.

Great, your website directs www.mailchimp.com and mailchimp.com to the same URL.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as twodifferent websites.

URL Rewrite

Low impact

Perfect, your URLs look clean.

Great! You have clean (user-friendly) URLs which do not contain query strings. Clean URLs are not only SEO-friendly but are also important for usability.

IP Canonicalization

Low impact

Yes

Good, your website's IP address is forwarding to your website's domain name.

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP shouldredirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

robots.txt

Medium impact Easy to solve

Missing

Your website doesn't have a robots.txt file - this can be problematic.

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots fromaccessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

XML Sitemap

Low impact

http://www.mailchimp.com/sitemap.xml

Great, your website has an XML sitemap.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency ofchanges and importance of the URLs. This allows search engines to crawl the site more intelligently.

Underscores in theURLs

Low impact

No

Great, you are not using underscores (these_are_underscores) in your URLs. While Google™ treats hyphens (these-are-hyphens) asword separators, it does not treat underscores as word separators.

http://www.mailchimp.comhttp://mailchimp.comhttp://www.google.com/support/webmasters/bin/answer.py?answer=44231http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1235687http://www.mailchimp.com/robots.txthttp://www.robotstxt.org/orig.htmlhttp://tool.motoricerca.info/robots-checker.phtmlhttp://www.mailchimp.com/sitemap.xmlhttp://en.wikipedia.org/wiki/Sitemaps

SEO Content

Title

Medium impact

Email Marketing and Email List Manager | MailChimp

Length: 50 character(s)

Great, your title contains between 10 and 70 characters.

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Description

Medium impact Easy to solve

Missing

Your meta description should contain between 70 and 160 characters (spaces included).

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as apotential organic advertisement and encourages the viewer to click through to your site.

Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique metadescription relevant to the content of that page.

Meta Keywords email, marketing, HTML newsletters, stats, resources, postcards, campaigns, list, listserv, distribution,subscription, tool, opt-in, unsubscribe, signup, forms, hosted, database, free, account

Length: 193 character(s)

Meta keywords are used to indicate keywords that are relevant to your website's content. Because search engine spammers haveabused this tag, however, it provides little to no benefit to your search rankings.

You can safely avoid the use of this tag for new web pages. For existing web pages, make sure the meta keywords do not appear to bespammy.

Headings

Low impact

H1 H2 H3 H4 H5

2 0 0 0 4

[H1] MailChimp Email Marketing and Email List Manager, MailChimp.com

[H1] Easy Email Newsletters

[H5] About Us

[H5] Connect With Us

[H5] Contact Us

[H5] Legal Info

Great, your website is structured using HTML headings ( to ).

Use your keywords in the headings and make sure the first level () includes your most important keywords. Never duplicate yourtitle tag content in your header tag.

For more effective SEO, use only one tag per page.

http://usabilitygeek.com/15-title-tag-optimization-guidelines-for-usability-and-seohttp://www.seologic.com/faq/meta-descriptionshttp://en.wikipedia.org/wiki/Meta_element#The_description_attributehttp://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-with-meta-description.htmlhttp://en.wikipedia.org/wiki/Meta_element#The_keywords_attributehttp://www.kook.com.au/what-were-talking-about/meta-keywords-tag-in-2012/http://www.w3.org/TR/html401/struct/global.html#edef-H1http://www.w3.org/TR/html401/struct/global.html#edef-H6

Images

Medium impact

No images found on this website.

Good, most or all of your images have alternative text (the alt attribute).

Alternative text describes your images so they can appear in Google™ Images search results.

Text/HTML Ratio

Medium impact Hard to solve

6.22 %

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

A ratio between 25 and 70 percent is ideal. When it goes beyond than that, the page might run the risk of being considered spam.

As long as the content is relevant and gives essential information, it is a plus to have more of it.

Flash

Low impact

No

Good, no Flash content has been detected on this page.

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by searchengines. Avoid full Flash websites to maximize SEO.

This advice also applies to AJAX.

Frames

Low impact

No

Great, there are no frames detected on this page.

Frames can cause problems on your web page because search engines will not crawl or index the content within them.

Avoid frames whenever possible and use a NoFrames tag if you must use them.

Blog

Medium impact

We found a Blog on this website.

Starting a blog is a great way to boost your SEO and attract qualified visitors.

Use these great tips to boost the SEO performance of your blog.

http://en.wikipedia.org/wiki/Alt_attributehttp://blog.woorank.com/2013/01/image-alt-text-relevant-for-seo-and-usability/http://images.google.com/http://www.ehow.com/info_12195671_texttohtml-ratio.htmlhttp://blog.woorank.com/2013/01/6-seo-tips-for-website-content/http://blog.woorank.com/2013/01/how-to-optimize-flash-for-seo/http://support.google.com/webmasters/bin/answer.py?hl=en&answer=72746http://en.wikipedia.org/wiki/Ajax_(programming)http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=34445http://www.w3.org/TR/REC-html40/present/frames.html#h-16.4.http://www.adherecreative.com/blog/bid/118065/3-Direct-Benefits-of-Small-Business-Blogginghttp://socialmediatoday.com/wenbryant/508225/10-b2b-tips-promote-your-blog/

Inside PagesAnalysis

Medium impact

Title Description Text/HTML

Geo-locate, geo target andtranslate email marketing |MailChimp Version 5.0

Segment email campaign delivery by geolocation withMailChimp and deliver emails based on your subscribers'local time.

20.74 %

Email Marketing and Email ListManager | MailChimp

Free email marketing service from MailChimp. Design, send,and track HTML email campaigns with our simple tools. Get afully functional free account.

8.79 %

MailChimp IntegrationsDirectory

100,000 people access MailChimp's email-marketingplatform via integrations with PayPal, Twitter, Google,Salesforce and more.

13.09 %

No duplicate content has been detected on the pages of your website.

Use Google™ Webmaster Tools to improve the way search engines index your website.

http://mailchimp.com/v5/http://mailchimp.com/welcome/http://connect.mailchimp.com/http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66359http://www.google.com/webmasters/

SEO Links

In-Page Links

Low impact

We found a total of 27 link(s) including 0 link(s) to files

Anchor Type Juice

Log In Internal Links Passing Juice

MailChimp Email Marketing and Email List Manager, MailChimp.com Internal Links Passing Juice

Pricing Internal Links Passing Juice

Features Internal Links Passing Juice

Resources Internal Links Passing Juice

Support Internal Links Passing Juice

Limit the number of links to 200 per page. Use Nofollow to optimize the juice that you want to pass to each link.

External Links: noFollowExternal Links: Passing JuiceInternal Links

https://login.mailchimp.comhttp://www.mailchimp.com/http://www.mailchimp.com/pricinghttp://www.mailchimp.com/featureshttp://www.mailchimp.com/resourceshttp://www.mailchimp.com/supporthttp://www.bestrank.com/blog/when-and-how-to-use-nofollow-on-your-linkshttp://thekeywordacademy.com/idevaffiliate/idevaffiliate.php?id=1524&url=73

SEO Keywords

Keywords Cloud sign email newsletters contact resources mailchimp policy press

This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatestprobability of ranking high in the search engines.

KeywordsConsistency

Medium impact Easy to solve

Keywords Content Title Description H

mailchimp 9

email 5

press 2

sign 2

contact 2

Keywords (2 words) Content Title Description H

email newsletters 2

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking high in searchresults with a specific keyword, you should use the most important keywords consistently in your content, title, description, H titles,internal links anchor text and backlinks anchor text.

Google™ Ranking

Medium impact

Keywords Rank Trend URL

mailchimp 1 http://mailchimp.com/

mail chimp 1 http://mailchimp.com/

mailchimp.com 1 http://mailchimp.com/

omnivore 3 http://mailchimp.com/omnivore/

southern savers 5 http://mailchimp.com/about/c..

facebook sign up 9 http://kb.mailchimp.com/arti..

Your website ranks highest with these keywords.

This data is provided by SEMRush™.

http://blog.woorank.com/2012/10/16-free-keyword-research-tools-seo/http://www.sitevisibility.co.uk/blog/2010/03/15/keyword-consistency/http://www.bydatabedriven.com/wp-content/uploads/2012/01/Screen-shot-2012-01-19-at-12.34.21-PM.pnghttp://www.google.com/search?q=mailchimphttp://mailchimp.com/http://www.google.com/search?q=mail+chimphttp://mailchimp.com/http://www.google.com/search?q=mailchimp.comhttp://mailchimp.com/http://www.google.com/search?q=omnivorehttp://mailchimp.com/omnivore/http://www.google.com/search?q=southern+savershttp://mailchimp.com/about/customer-stories/southern-savers/http://www.google.com/search?q=facebook+sign+uphttp://kb.mailchimp.com/article/how-do-i-add-a-mailchimp-sign-up-form-to-my-facebook-fan-pagehttp://semrush.com/?ref=897815339

Competitors inGoogle™

N° URL

1 http://campaignmonitor.com

2 http://activecampaign.com

3 http://benchmarkemail.com

4 http://aweber.com

5 http://constantcontact.com

6 http://comm100.com

This is an estimation of the websites who are ranking above yours in the organic search results in Google™. You can consider that thesewebsites are your online competitors since they are ranking high with the same keywords as yours.

We recommend that you visit these websites and conduct an in-depth analysis of them in order to understand why they are ranking high.This will help you learn about your market and your keywords.

This data is provided by SEMRush™.

http://www.campaignmonitor.comhttp://www.activecampaign.comhttp://www.benchmarkemail.comhttp://www.aweber.comhttp://www.constantcontact.comhttp://www.comm100.comhttp://semrush.com/?ref=897815339

SEO Authority

PageRank

High impact

Low High PageRank: 9

Your website's PageRank is impressive.

PageRank™ (commonly called PR) is a link analysis algorithm used by Google™ to assess the popularity/authority of a website. ThePageRank goes from 0 to 10. New websites start at PR0 and authority websites, like Twitter.com, have a PR10.

Websites with a high PageRank™ are crawled more frequently and their outgoing links have more passing juice.

Indexed Pages

Medium impact

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better, as this offers more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needsimprovement and is preventing search engines from crawling all of the pages on your website. You might want to create/check yoursite's XML sitemap and submit it to Google™. You must also build backlinks to your site's internal pages to help Google™ bots crawl andindex your web pages.

Check Google™ Webmaster Tools under Health and Index Status, to keep track of the status of your site's indexed pages.

27700

Google™

0 2,500 5,000 7,500 10,000 12,500 15,000 17,500 20,000 22,500 25,000 27,500

Domain 1stRegistered

Medium impact

11 years 8 Month 0 Days ago

Your domain is old enough to encourage search engines to give it a higher rank.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their firstfew months (depending on other associated ranking factors).

Domain Expiration

Medium impact

5 Year(s) 5 Month(s) 4 Day(s)

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about yourbusiness.

Popular Pages MailChimp Email Marketing Blog

Geo Targeting - MailChimp

Testimonials - Email Marketing and Email List Manager | MailChimp

MailChimp Integrations Directory

This lists your website's popular pages.

http://en.wikipedia.org/wiki/PageRankhttp://thekeywordacademy.com/idevaffiliate/idevaffiliate.php?id=1524&url=73http://www.google.com/search?q=site:mailchimp.comhttp://support.google.com/webmasters/bin/answer.py?hl=en&answer=156184http://www.seohaus.com/blog/deep-links-understanding-the-most-important-type-of-link-building/https://www.google.com/webmasters/toolshttp://www.ecreativeim.com/blog/2011/02/is-domain-age-important-for-google-rankings/http://blog.mailchimp.com/http://mailchimp.com/v5/http://mailchimp.com/welcome/http://connect.mailchimp.com/

SEO Backlinks

Backlinks Counter

Medium impact

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.

Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

945000

Google™

0k 100k 200k 300k 400k 500k 600k 700k 800k 900k

DMOZ

Low impact

Yes

Your website is listed in DMOZ, a multilingual open content directory constructed and maintained by a community of volunteer editors.

Make sure your company's title and description are up-to-date because search engines take DMOZ listings into account.

http://www.google.com/search?q="mailchimp.com"-site:mailchimp.comhttp://seoblogoptimizer.com/backlinks/http://www.seobook.com/archives/001792.shtmlhttp://search.dmoz.org/cgi-bin/search?search=mailchimp.comhttp://en.wikipedia.org/wiki/Dmoz

Usability

URL http://mailchimp.com

Length: 9 character(s)

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guessabout the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are also an important part of a comprehensive SEO strategy. Use clean URLs to make your site more "crawlable"by Google™.

Resource: Search for a good domain name. If no good names are available, consider a second hand domain. To prevent brand theft, youmight consider trademarking your domain name.

Favicon

Medium impact

Yes

Great, your website has a favicon. Make sure this favicon is consistent with your brand.

Resource: Check out this amazing idea for improving the user experience with a special favicon.

404 Error Page

Low impact Easy to solve

Your website does not have a custom 404 Error Page.

Apparently your site does not have a 404 Error Page - this is bad in terms of usability.

Take the opportunity to provide visitors with a beautiful and helpful 404 Error Page to increase user retention.

Conversion Forms

Low impact Easy to solve

We could not find a Conversion Form on this page.

Add a conversion form for repeat visitors. It could be used to sign up for a subscription, get an email address of a visitor or close anonline sale. Converting visitors into prospects/clients is probably the most important goal for your website.

After adding a conversion form to your site, it is important that you optimize your website to boost conversions.

Page Size

Low impact

13.5 Kb (World Wide Web average is 600 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.

Page size affects the speed of your website; try to keep your page size below the global average.

Tip: Use images with a small size and optimize their download with gzip.

http://www.seomoz.org/blog/11-best-practices-for-urlshttp://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=147959http://instantdomainsearch.com/http://sedo.comhttp://en.wikipedia.org/wiki/Faviconhttp://www.smallbusinessonlinecoach.com/blog/tips/favicons-enhance-brand/http://www.youtube.com/watch?v=0KDjjePkd2Uhttp://www.hallme.com/blog/setting-up-a-custom-404-page-why-and-how/http://webdesign.tutsplus.com/articles/user-experience-articles/improving-404-page-design/http://www.onenetmarketing.com/oneblog/optimize-your-sign-up-form-for-better-conversions/http://blog.woorank.com/2013/01/15-point-conversion-checklist/http://blog.woorank.com/2012/10/a-b-testing-beginners-guide-to-website-a-b-testing/http://en.wikipedia.org/wiki/Gzip

Load Time

High impact

0.01 second(s) (1465.37 Kb/s)

Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results and enriching the user experience.

Resources: Check out Google™'s developer tutorialsfor tipson how to to make your website run faster.

Monitor your server and receive SMS alerts when your website is down with a web monitoring service.

Language

Low impact

Declared: en

Detected: en

Great, you have declared the language.

Make sure your declared language is the same as the language detected by Google™.

Tips for multilingual websites:

Define the language of the content in each page's HTML code.

Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Microformats

Medium impact Easy to solve

We found 0 type(s) of Microformat

This page does not take advantage of Microformats.

A microformat is a technical semantic markup that can be used to better structure the data submitted to search engines.

Thanks to microformats, Google™ regularly improves its presentation of search results.

Dublin Core

Low impact Easy to solve

Missing

This page does not take advantage of Dublin Core.

Dublin Core is a set of standard metadata elements used to describe the contents of a website. It can help with some internal searchengines and it does not bloat your code.

http://www.shiftscape.com/website/is-website-speed-important/http://code.google.com/speed/articles/http://www.google.com/search?q=Web+Monitoring+serviceshttp://www.google.com.au/language_toolshttp://www.toprankblog.com/2009/10/top-10-pitfalls-of-international-seo/http://en.wikipedia.org/wiki/Microformathttp://blog.woorank.com/2012/12/rich-snippets-what-why-and-how-to-implement/http://en.wikipedia.org/wiki/Dublin_Corehttp://en.wikipedia.org/wiki/Dublin_Core

Security

Server IP 50.22.201.236

Server location: DALLAS

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close toyour visitors. Search engines take the geolocation of a server into account as well as the server speed.

Use DNSstuff for comprehensive reports on your server.

Spam Block

Medium impact

Your IP is not Blacklisted in the Spammer Directory.

If you send email campaigns or transactional emails from your servers, you will quickly be flagged as a spammer. Use professional emailsoftware to keep your IP clean and improve the deliverability of your emails.

Trust Indicators

This data is provided by WOT™.

91

91

90

92

Child safety Privacy Vendor reliability Trust

0 10 20 30 40 50 60 70 80 90 100

Safe Browsing

Medium impact

Yes

Great, your website is safe.

No evidence of phishing and/or malware has been detected.

Domain Availabil ity

Low impact

Domains (TLD) Status Expiration

mailchimp.net Domain Not Available 0 Year(s) 12 Month(s) 2 Day(s)

mailchimp.org Domain Not Available 3 Year(s) 7 Month(s) 26 Day(s)

mailchimp.info Domain Not Available 0 Year(s) 12 Month(s) 2 Day(s)

mailchimp.biz Domain Not Available 0 Year(s) 12 Month(s) 1 Day(s)

mailchimp.eu Domain Not Available -

Register the various extensions of your domain to protect your brand from cybersquatters.

http://www.seomoz.org/q/how-much-will-changing-ip-addresses-impact-seohttp://www.dnsstuff.com/tools/http://www.stopforumspam.comhttp://blog.woorank.com/2013/01/email-tips-to-avoid-spam-filters-and-5-top-email-marketing-tools/http://goo.gl/cj2VLhttp://blog.woorank.com/2013/01/easy-ways-to-earn-website-visitors-trust/http://www.mywot.comhttp://en.wikipedia.org/wiki/Phishinghttp://www.stopbadware.org/home/webmastershttp://en.wikipedia.org/wiki/Top-level_domainhttp://www.eurodns.com?refid=e21f88aedee775d783785c3cfe6584b1

Typo Availabil ity

Low impact

Domains (Typo) Status Expiration

nailchimp.com Domain Not Available -

mzilchimp.com Domain Not Available -

maulchimp.com Domain Not Available -

maikchimp.com Domain Not Available -

mailchim.com Domain Not Available -

mailcjimp.com Domain Not Available -

Register the various typos of your domain to protect your brand from cybersquatters.

Whois Privacy Owner Name:

Company:

Company:

Admin Email:

Admin Name:

AdminAddress:Admin Phone:

Tech Name:

Company:

Tech Email:

TechAddress:Tech Phone:

OwnerAddress:

ROCKET SCIENCE GROUP

512 Means Street

Suite 404, Atlanta, GA 30318, US

ROCKET SCIENCE GROUP

512 Means Street

Suite 404, Atlanta, GA 30318, US

678-999-0141

[email protected]

ROCKET SCIENCE GROUP

512 Means Street

Suite 404, Atlanta, GA 30318, US

678-999-0141

[email protected]

Website ownership records are available to the public. Contact your domain provider to request to make your domain records private.Depending on your industry, you may choose to keep your records public in order to increase your website's ownership credibility.

Email Privacy Good, no email address has been found in plain text.

Malicious bots scrape the web in search of email addresses and plain text email addresses are more likely to be spammed.

Directory Browsing

Low impact

No

Great! Your server prevents visitors from browsing your directory by accessing it directly, this is excellent from a security standpoint.

http://en.wikipedia.org/wiki/Typosquattinghttp://www.eurodns.com?refid=e21f88aedee775d783785c3cfe6584b1http://www.dailyblogtips.com/stop-using-whois-privacy/

Server Signature

Low impact

No

Good, your server signature is off. This is excellent from a security standpoint.

Technologies

Google™ Analytics

Low impact Easy to solve

No

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good toinstall one extra tool to have a confirmation of the results.

Analytics Tools: Google™ Analytics, Quantcast™, SiteCatalyst™, Piwik™, chartbeat™, Clicky™, ClickTale™, etc.

Technologies Google Analytics Analytics

jQuery JavaScript framework

Modernizr JavaScript framework

Nginx Web server

RequireJS JavaScript framework

Get to know the technologies used for your website. Some codes might slow down your website. Ask your webmaster to take a look atthis.

W3C Validity

Low impact Hard to solve

Invalid: 10 Errors, 2 Warning(s)

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To fix the detected errors, run the W3C validation service.

W3C is a consortium that sets web standards.

Doctype HTML5

Declaring a doctype helps web browsers to render content correctly.

Encoding

Low impact

UTF-8

Great, language/character encoding is specified.

Specifying language/character encoding can prevent problems with the rendering of special characters.

http://www.google.com/analytics/http://www.quantcast.comhttp://www.sitecatalyst.comhttp://www.piwik.orghttp://www.chartbeat.comhttp://www.getclicky.comhttp://www.clicktale.comhttp://validator.w3.org/check?uri=mailchimp.comhttp://www.w3.org/Consortium/http://www.w3schools.com/tags/tag_DOCTYPE.asphttp://en.wikipedia.org/wiki/Character_encoding

Speed Tips

Medium impact

Congratulations! Your website's speed is fully optimized.

Perfect, your server is using a caching method to speed up page display.

Perfect, your website doesn't use nested tables.

Perfect, your website does not use inline styles.

Perfect, your website has few CSS files.

Perfect, your website has few JavaScript files.

Perfect, your website takes advantage of gzip.

Website speed has a huge effect on SEO. Speed-up your website so search engines will reward you by sending more visitors.Also, conversion rates are far higher for websites that load faster than their slower competitors.

http://en.wikipedia.org/wiki/Gziphttp://blog.woorank.com/2013/01/20-quick-tips-to-optimize-page-load-time/

Review of mailchimp.comIntroductionTable of ContentsIconographyVisitorsTraffic EstimationsTraffic RankDistinctive AudienceAdwords TrafficVisitors Localization

Social MonitoringSocial ImpactTwitter™ AccountLatest [email protected] (Mid Pennine Arts)[email protected] (The Crazy Hog )[email protected] (Lilja)[email protected] (ActiveCitizen)[email protected] (Lydiah Wålsten)[email protected] (Denis Parfenov)

MobileMobile Load TimeMobile RenderingMobile Optimization

SEO BasicsWWW ResolveURL RewriteIP Canonicalizationrobots.txtXML SitemapUnderscores in the URLs

SEO ContentTitleDescriptionMeta KeywordsHeadingsImagesText/HTML RatioFlashFramesBlogInside Pages Analysis

SEO LinksIn-Page Links

SEO KeywordsKeywords CloudKeywords ConsistencyGoogle™ RankingCompetitors in Google™

SEO AuthorityPageRankIndexed PagesDomain 1st RegisteredDomain ExpirationPopular Pages

SEO BacklinksBacklinks CounterDMOZ

UsabilityURLFavicon404 Error PageConversion FormsPage SizeLoad TimeLanguageMicroformatsDublin Core

SecurityServer IPSpam BlockTrust IndicatorsSafe BrowsingDomain AvailabilityTypo AvailabilityWhois PrivacyEmail PrivacyDirectory BrowsingServer Signature

TechnologiesGoogle™ AnalyticsTechnologiesW3C ValidityDoctypeEncodingSpeed Tips