visitors attended ebooked POST SHOW REPORT · Packaging Innovations and Luxury Packaging equal standing. The event attracted 4003 attendees, making it its sixth year of growth! Visitors

EUROPEAN Series

The future of prestige and bespoke packaging

The future of branded and inspirational packaging

16 & 17 September 2015Olympia, London

OFFICIAL medIA pArtner SILVer SpOnSOrS

www.easyfairs.com/PI-Londonwww.easyfairs.com/LuxuryPackaging

Organised by

POSTSHOWREPORT

75%of exhibitors

rebooked onsite

for 2016

4,003visitors attended

in 2015

The capital’s most exciting event for packaging… now at its new home – Olympia London!

?DID YOU KNOW? Visitor attendance has doubled since

the first event in 2010


“ As always, Packaging Innovations is the highlight of our exhibiting calendar, being the perfect environment for the talented team from our Global Innovations Centre to present their innovative designs. Congratulations to everyone involved for yet another successful event. ”Dr Helene Roberts, Director for Marketing, Design and Innovation (Europe), Graphic Packaging

For the first time, Packaging Innovations and Luxury Packaging London took place at London’s iconic venue, Olympia London.

The event was all on one level giving both Packaging Innovations and Luxury Packaging equal standing. The event attracted 4003 attendees, making it its sixth year of growth! Visitors interested in luxury packaging increased by 134% compared to last year and testament to the quality and quantity of visitors coming to the show is shown through 75% of exhibitors rebooking for 2016!

The floor was buzzing with visitors looking for the latest packaging solutions and exhibitors doing business with brand, marketing, design and packaging professionals from leading brands and retailers. Find out just how successful the 2015 event was with key statistics and information inside.

About the shows

The future of branded and inspirational packagingPackaging Innovations London continues to grow year on year as it provides packaging professionals with new inspiration and ideas with every visit, plus the latest in branding and design innovations as well as new packaging materials, formats and concepts.

In association with:

Expert speakers from the world of beauty took to the stage to share their knowledge and successes for packaging techniques.

Hosted by:

Established and new brands shared their ideas and knowledge on how original thinking and imaginative packaging design can create a strong brand identity and desirability.

The Great Innovation Debate Chaired by

The Debate saw brands and packaging experts discuss the topic of innovation with an audience of buyers eager to learn how to innovate in the packaging projects.

Brand Innovation ProgrammeLeading design and brand agencies

shared their ideas, advice and case studies with and audience of visitors looking to enhance their brand. Speaking companies included; Webb deVlam, Equator Design, Finish Creative, plus many more.

Learnshops ProgrammeLeading brands spoke as part of the seminar programme from a variety of industries to inspire creativity and provide valuable information to the audience. Brands speaking include: Liberty, Müller, Marks & Spencer, plus many more.

CONFERENCE


Luxury Packaging ConferenceThe free to attend conference featured leading brands and innovators such as; Crabtree & Evelyn, Lush, Harrods and Novalia evaluate, debate and celebrate the latest creative thinking and innovations in luxury and premium branding, packaging and design.

Live Design ChallengeThree designers battled it out on

stage to create a pack to hold a Rugby Ball to celebrate the World Cup. The timed competition really put the designers through their paces to create a 3D visual for the audience.

Innovation Showcase10 leading exhibitors shared their latest

innovations with an audience of buyers keen to see what is brand new on the market.

Innovation WallAn expert scribbler created an Innovation Wall of

both exhibitors and visitors ideas of what they think innovation is.

Tea HeritageBPIF Cartons and the Museum of Brands hosted a

feature to demonstrate how tea manufacturers have used cartons to reinforce brand value and deliver innovation for the past 60 years.

Packaging Consultancy Clinic Hosted by:

The Packaging Consultancy was a popular feature at the event. Clinicians were on hand to provide one-to-one personalised professional advice on any aspect of packaging.

Pimm’s O’clockBetween 14:30 – 15:30 visitors could get a free

glass of Pimm’s to enjoy whilst wandering around the exhibition.

Networking PartyThe Networking Party took place as the show closed on the 16 September. It was a great evening with both exhibitors and visitors catching up and having a casual drink after a busy day at the show.

The future of prestige and bespoke packagingLuxury Packaging provides inspiration and creative ideas for packaging buyers and decision-makers across all industries, from perfume, cosmetics and jewellery, to food and drink, and much more! It continues to grow year-on-year.

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The future of branded and inspirational packaging

What happened at the 2015 event?

For more information about exhibiting at Packaging Innovations or Luxury Packaging London

2016, please contact the Packaging team on: +44 (0)20 8843 8800

[email protected]


The co-located shows attract senior decision-makers and influencers from some of the biggest brands and retailers with real buying power.

Visitor profile

PURCHASING POWER

SECTORS

JOBFUNCTIONS

39%I make the

final decision

17%I specify

32%I influence

NUMBER OF EMPLOYEES

1 - 10

37%

11 - 25

12%

51-100

10%

26 - 50

11%

101-250

7%

251-500

5%

1,000+

12%

501-1,000

4%

“ I’ve found a great mix of carton and digital printing suppliers for our cosmetic ranges. The speaker line up for the Beauty Symposium sounded really interesting so I headed straight there. ”Aimee Coates, Packaging Technologist, Boots

11%

13%

6%

16% Food

19%Personal care/hygiene,

cosmetics & beauty

16% Food

11% Packaging Supplier

13% Design agencies

6% Drink

6% Luxury goods & fine jewellery5% Clothing, fashion & accessories

93%of visitors found their visit to be

worthwhile

87%of visitors

spent more than 3 hours in the show

91%of visitors view the

exhibition to be

important to their

business

9% Packaging Manager/Designer/

Specialist/Technician Cosmetics & Beauty

9% Purchasing/Procurement

Director/Manager

27% CEO/Proprietor/ Owner/MD

7% Sales & Marketing

Director/Manager

7%Designer/Graphic

Designer/Art Director

6%Marketing Director/Manager

3% Product/Brand/

Category Manager


Who visitedA small sample of visitors who attended the 2015 show:

“ We have made lots of worthwhile contacts at the show – we are looking for something that will give our packaging that exclusive stand out edge and we are really impressed by the solutions the show has provided. ”Salma & Mahammad Dossaji, Owners, AMLAS

The future of prestige and bespoke packagingThe future of branded and inspirational packaging


What our exhibitors thought“ It was our first London show and we can honestly state that we are 100% completely satisfied with the exhibition. Excellent service from the organisers and the quality and quantity of visitors was superb! ”Alan Illsley, Technical Account Manager, Rawlings

“ The show was a tremendous success for New Vision Packaging; not only did the number of visitors to our stand increase over previous years, but the quality of the visitors was exceptional too. I fully expect to covert some of these initial contacts into orders very, very quickly. Our innovative retail packaging seemed to be quite a draw for visitors to the show, and we have already booked our position for London 2016. ”Stephen Shortland, Managing Director, New Vision Packaging Ltd

“ We had a very busy 2 days right up to closing time on Thursday. Some very high calibre visitors who gave us some quality enquiries to follow up. ”Jon Bullimore, Sales Director, Staeger Clear Packaging Ltd

“ A big thanks to the organisers of the Luxury Packaging show in London last week. We had a very successful show with a great reaction to our packs and stand. We have already received orders from new clients we met there so it doesn’t get much better than that! ”Linda Lucas, Managing Director, LUCAS Promotions Ltd

“ A great show for us. We saw the brand owners that we needed to see to raise awareness of the assurances a sustainable forest management label such as PEFC’s can provide. ”Alun Watkins, Executive Director, PEFC UK

“ There are plenty of new innovations at the show this year especially in the print arena. I really like the new venue this year, it’s a great space. ”Mary Boyd, Packaging Developer, Bakkavor

“ I’ve found a great mix of carton and digital printing suppliers for our cosmetic ranges. The speaker line up for the Beauty Symposium sounded really interesting so I headed straight there. ”Aimee Coates, Packaging Technologist, Boots

“ It’s been a really useful first show for me. I’ve definitely found suppliers who I will be contacting. ”Llona Shariga, Director, MS Pomelo Studios Ltd

“ I was looking for innovative design for the premium biscuit line. This is my first time at the show and it’s been an ideal place to catch up with current suppliers, definitely worth the visit. ”Ignas Veverskis, Procurement, United Biscuits

“ I have been attending the show for the last five years, it’s certainly changed over the years - far more luxury exhibitors. Like the new venue, it’s great that all exhibitors are on one floor – a very busy atmosphere! ”Myra Allen, Business Manager, Mitsui & Co Europe Plc

“ I found a lot of new packaging processes, especially for block foiling. This is the first time I have attended the show, it’s great to meet so many different suppliers all in one room. Great venue and layout. ”Claire Duthy, Packaging Developer, Pai

What our visitors thought


I N T E R N A T I O N A L

Food&DrinkFood&Drinkwww.fdiforum.net

OCTOBER 2015

£3.50 STERLING

FUNCTIONAL FOODS

NEWS

CAPS AND CLOSURES

Refreshinginnovation

Refreshinginnovation

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Advertising & promotionWe invest in an extensive campaign to ensure everyone involved in all stages of the packaging process are informed about the show, through a powerful combination of targeted emails, newsletters, advertising (online & print), social media, mailing, promotion and editorial. Here is a breakdown of where we have promoted the show:

7.3million


The exclusive event for branded and inspirational packaging

With 75% of 2015 exhibitors already rebooked for 2016, space will be at a premium… So book your stand today!

Contact David Fergus or Sam Williams on:T: +44 (0)20 8843 8800 E: [email protected]

www.easyfairs.com/PI-Londonwww.easyfairs.com/LuxuryPackaging Easyfairs UK & GlobalRegal House, 70 London Road, Twickenham, TW1 3QSTel: +44 (0)20 8843 8800 • Fax: +44 (0)20 8892 1929www.Easyfairs.com

Organised by

14 & 15 September 2016 | Olympia, LONDON




EUROPEAN Series

visitors attended ebooked POST SHOW REPORT · Packaging Innovations and Luxury Packaging equal standing. The event attracted 4003 attendees, making it its sixth year of growth! Visitors

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