1 MONTHLY REPORT NOVEMBER 2017 www.visitthewoodlands.com | 281-363-2447 Visitor Services Market Street Guest Services The Woodlands Mall Guest Services NOVEMBER 2017 3,230 guests 4,927 guests 2017 YTD 26,617 guests 49,546 guests YTD Unique Texas Visits 5,979 guests from 299 Texas zip codes 14,895 guests from 537 Texas zip codes YTD Unique State Visits 582 guests from 40 other US States, districts and territories 891 guests from 51 other US States, districts and territories YTD Unique Country Visits 369 guests from 42 countries 869 guests from 72 countries YTD Undetermined Visits 19,687 guests did not share their zip code 32,891 guests did not share their zip code 8,157 523 47 visitors tracked visitor bags distributed relocation packets distributed
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Visitor Services - Home - The Woodlands, Texas · 2018-01-08 · 1 MONTHLY REPORT NOVEMBER 2017 | 281-363-2447 Visitor Services Market Street Guest Services The Woodlands Mall Guest
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Up 18.9% in occupancy Up 5.3% in ADR Up 25.2% in RevPAR
% in Revenue% in RevPAR
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2017: November Monthly Report
Marketing Department Ashley White, Amber George
Top Projects Advertising Agency Transition & 2018 Planning: Visit The Woodlands worked as liaison between The
Atkins Group and Adcetera to transfer digital assets between agencies, including a website transition. In
addition, strategy meetings were conducted in preparation for 2018 media buying and marketing
initiatives.
Website SEO Audit: In an effort to improve website visitor experience and increase conversions, Visit
The Woodlands is moving forward with an SEO audit of the website. The audit will consist of a discovery
phase to define KPIs, documentation of functionality enhancements, assessment of digital marketing
tools and a competitor audit.
Public Relations Placements:
o Texas Meetings + Events: 5 Ways a DMO Can Make Your Life Easier http://tx.meetingsmags.com/5-ways-dmo-can-help-your-next-meeting
o A Thirfty Diva: A Road Trip to The Woodlands http://athriftydiva.com/woodlands-texas-road-trip-travel/
o The Courier: The Woodlands Cultural & Heritage Festival Celebrates Diversity http://www.yourconroenews.com/neighborhood/woodlands/news/article/The-Woodlands-Cultural-Heritage-Festival-12333955.php
Pitches: o Houston Area Bloggers: The Woodland’s Children’s Festival o Texas Travel Media: Lighting of the Doves
Media Assistance: o Michelle Cantu, A Thrifty Diva: site visit November 17-19, 2017
Partner Outreach: o Marketing Committee Meeting o WJPA Marketing Meeting o Attended Market Street in Lights o Attended Lighting of the Doves
Digital Marketing Website
o Published Content: Blog Top Things to Do in The Woodlands for New Year’s
o Reporting 31,253 Page Views 19,137 Users 1.45 Pages/Session
Email Marketing o Consumer eNewsletter: November o Meetings eNewsletter: November
Social Media o +197% Facebook Impressions o +8.5% Facebook Engagement o +151 Fans Across Platforms
Video o The Woodlands in a Minute, November: http://tinyurl.com/TWNovember
Advertising Leisure
o Texas Highways, TexasHighways.com o Texas Events Calendar Magazine o TripAdvisor.com o Southern Living o Texas Journeys o HTML Banners, Digital Banners
Meetings o Texas Meetings + Events o Association Leadership o Smart Meetings o Meeting Professionals International (MPI) o TripInfo.com