The world’s premier whiskey tasting show www.whiskylive.com WHISKY LIVE USA Now in their 19th year these global whiskey experiences are held in key cities across the nation. Whisky Live USA is the premier tasting show for those passionate about whiskey, bringing the very best brands to enthusiasts and those new to the market, supported by world class publications Whisky Magazine and American Whiskey. DATES AND CITIES Whisky Live is held in 2019 in the following cities: � New York – May 22, 2019 � Chicago – November 7, 2019 KEY FACTS � Show times: • Trade entrance from 4:30pm • VIPs from 5pm • General admission from 6pm • Show ends at 10pm � Focus on generating retail and bar sales � Educating the novice, enthusing the connoisseur � Stunning venues with multiple layers to excite the visitor, including winners of the World Whiskies Awards and cocktails � Great whiskey and great food � Representing the global whiskey industry � Masterclasses hosted by distillers, and others by the editorial teams from our magazines � Entry prices: VIP $199, General admission $159 VISITOR PROFILE COUNTRY OF ORIGIN Local city ........................................................................................... 51% Rest of USA ....................................................................................... 33% Overseas ............................................................................................ 16% AGE PROFILE 25-44 years ...................................................................................... 59% 45 years + ......................................................................................... 41% VISITING PROFILE First Visit ........................................................................................... 41% Visited Before.................................................................................. 42% Trade ................................................................................................... 17% MASTERCLASSES The Whisky Live Masterclass provides a unique opportunity to engage with a select group of consumers passionate about your brand. Held in private and accommodating up to 30 people classroom style, you have one hour of their undivided attention to present your products. Confirmation of Masterclass participation, the title, brands to be included and the speaker are required six weeks before the show date. Hosted by and NEW DATES NEW VENUES