Visions of Textiles and Beyond - sensientinkjet.com · Textiles (interiors) Labels Crossing the Chasm” –Geoffrey Moore. Title: Visions of Textiles and Beyond Created Date: 4/25/2017

VisionsofDigitaltextileandbeyondChristopheBulliardInPrintdevelopergroup

SensientImagingTechnologiesS.A.

SensientTechnologiesLtd.

Headquarter:Millwaukee(WI),USA§ >3500employees§ 70locationsin30countries§ >1.5billionsUS$turnover

Fieldsofactivity:§ Food&Beverage§ Pharmaceuticals§ Cosmetics§ Personal&HomeCare§ DisplayImaging§ IndustrialColors§ Inkjet&SpecialtyInks

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SensientImagingTechnologies– InksEurope

§ 1988 FoundationofECS(SICPAdivision)Traditionalsublimationinks&Desensitizinginks

§ 1998 Firstcommercialsublimationinkforpiezoheads

§ 2002 JoinedSensientumbrella§ 2008 LaunchofElvaJet®SE100,thefirstindustrialsublimationinkjetink§ 2013 LaunchofElvaJet®Alpha,amajorinnovationinsustainabilitythat

reducestheenvironmentalimpactoftextileprinting§ 2015 AcquisitionofXenniaLtd§ Today:

§ Highperformanceinkjetinksandsolutionsforalltextiletypes§ Traditionalsublimationinks§ Inksandsolutionsforindustrialapplications(flooring,wallpaper,laminate,etc.)

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Textileprintingprocesses:Inkchemistries&Fieldsofapplication

DystuffType Substrate Mainapplication

Aciddyes WoolSilkPolyamide

Apparel(scarves,ties)CarpetsSwimwearFlags(PAinUSA)

Reactivedyes Cotton ApparelHomefurnishing

Directdispersedyes

Polyester ApparelCarpetsHomefusnishingAutomotive(highLF)

Sublimation(dispersedyes)

Polyester ApparelCarpetsHomefusnishingSportswearSoftsignage

Pigments Cotton/polyesterCotton

ApparelT-ShirtHomefurnishing

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Textileprinting,technologies

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TraditionalTextilePrinting*30Billionm2 (2014)Growth2.5%/year

DigitalTextilePrinting550Millonm2 (2014)Growth25%/year

Reactive27%

Reactive28%

Sublimation4%

Sublimation52%

DisperseDirect15%

DisperseDirect8%

Acid3%

Acid10%

Pigment51%

Pigment2%

*FiguresfromJohnProvost’presentation,TextileconferenceFESPA2011/DigitalTextileCongress,Gent,2014

Digitaltextileprinting

Whatdeterminestherateofadoptionofdigitaltechnology?

Marketpull– dobenefitshave

compellingvalue?

Economics– costacceptable?investmentavailable?

Technology– howwellaremarketneedsmet?

Communication–doesmarket

understandvalueofbenefits?

Adoptionrate

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Whyisdigitalprintingusedinfullscaleproduction?

§ Creatingmarkets§ Softsignage&Sportswear:customizationandpersonalizationpossible§ Fastfashion:fastrotationofmodels

§ Rapidintroductionofnewdesigns§ Earlywinfordigitaltextileswasinhighendsilkscarves§Nowgarments

§ Drivenbyretaildemandforfasterdesignturnover§Newcollectionsinstores3-4weeksfromdesign

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Whyisdigitalprintingusedinfullscaleproduction?

Economicaladvantages§Just-in-timeproductionandrelocalization

Ø noinventory=>CASHFLOWØ lowerriskofunsellablequantities

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CURRENTMODEL

Remotemassproduction Longdistancetransport Regionaldistribution Massretail

PUSH

Localmanufactureondemand Onlineretail

PULLNEWMODEL

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Whyisdigitalprintingusedinfullscaleproduction?

Technicalrequirementsaremet§Availabilityofgoodpiezoprintheads

§ Requiredimagequality§Developmentfromlargeformatgraphicprinters“doingthejob”toprintersdedicatedtotextileandsublimationprinting

§ Requiredproductivityisreached§ Speed(40-70m/minforLaRio/120m/minonpaper)

§Availabilityofhighperformanceinks§ Reliability/uptime(e.g.2ywithsameprintheads,XenniaAmethystinksonReggiani)

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Whyisdigitalprintingusedinfullscaleproduction?

Marketbenefits§Movetoconsumerdrivenflexiblemanufacture

§ Highervalue§Fasterdesignintroduction

§ Daysinsteadofweeks§ Lowercostdesignintroduction

Sustainability§Textilemillsextensiveusersofwaterandpower§Washing,steaminganddrying§Useofdigitaltechnologyenablesmajorreductions

§ Upto95%lesswaterusage§ Upto75%lesspowerusage

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Digitaltextileapplicationsindevelopment

BenefitsofdigitalapplyinothertextilemarketsHomefurnishings§Not‘fastfashion’butdesignbenefitsstillhold

Softsignage§ReplacementofPVCwithpolyesterfabricsforsignage

Technicalandindustrialtextiles§Perhapsthebiggestopportunityofall§Gamechanger

§ Combinedecorationandfunctionalityusingdigitaltechnology

Applicationexample:Sunawnings

Sunawnings§ Digitaldecorationcombinedwithdigitalfinishing

Vibrantdesigns

Self-cleaningcoating

Smartapparelfabrics/smartgarments

Multifunctionality§Singlesidedapplicationpossible§Twosidescanhavedifferentfunctions

Patterning– placefunctionwhereyouwantit

Vibrantdesigns

Hydrophobiccoating

Functionaldevices

Outlooksummary

§ Apparelprintingwillmoverapidlytodigitaloverthenext3-5years§ Slowerbutstillsignificanttake-upinadjacentmarkets§ Newinktechnologywillacceleratethis§ Untappedopportunityinindustrial/technicaltextiles§ Textilesisthenextindustrybeingrevolutionisedwithdigitaltechnology:

§ Severalnewsinglepasssystemsexpected

§ Willbetheturningpointtodigitaltextileprinting

Digitalapplicationadoptionbeyondtextile

Graphics

Ceramics(tiles)Textiles(apparel)

LaminatesFurnishingWallcovering

Textiles(interiors)

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CrossingtheChasm”– GeoffreyMoore