Vision12 IWCE Complete Seminar Listing

The industry’s largest trade show is sponsored by the industry’s #1 printed magazine devoted exclusively to the window coverings industry.

Supported by WFCPEarn up to 1.3 CEU credits and 15 WFCP credits in 3 days at the EXPO!

April 24-26, 2012MccorMick plAce, chicAgo, il

Experience Chicago!

Few cities in the world can match the character and culture of chicago! Whether you’re a Vision12 /iWce attendee or exhibitor, you can expect to find endless Big iDeAS for the best dining, entertainment and accommodations in the largest and

most visited city in the Midwest.

Big iDeAS on how to collaborate, innovate, inspireregister now at wf-vision.com/Shows

Experience Chicago!

www.wf-vision.com/Shows

Get a one- year subscription for half price at wf-vision.com

regiSter NoW!

registration Desk hours Monday, April 23, 2012; 12 pm – 5 pm; Tuesday, April 24, 2012; 7:30 am – 5 pm Wednesday, April 25, 2012; 8 am – 5 pm; Thursday, April 26, 2012; 8 am – 2 pm

Show Floor • Industry’s largest international trade event• Over 60,000 net s.f. of exhibit space• 200 window covering related exhibitors from over 10 countries• hours: Tuesday, April 24, 2012; 10 am – 5 pm; Wednesday, April 25, 2012; 10 am– 5 pm Thursday, April 26, 2012; 10 am – 3 pm

Conference Seminars • Showcases some of our industry’s most accomplished experts as they share their individual and collective

insights and knowledge. • The only opportunity of this caliber offered throughout our window covering industry. • Come prepared to learn, to collaborate, to be inspired!• hours: Monday, April 23, 2012; 1 pm – 6 pm; Tuesday, April 24, 2012; 8 am– 7 pm Wednesday, April 25, 2012; 7:30 am– 5:15 pm; Thursday, April 26, 2012; 7:30 am – 12:15 pm

Mccormick place • 2301 S. Lake Shore Drive, Chicago, IL 60616 • 312/791-7000

My Kind of Town!Welcome to VISION ’12 in the Windy City, home to great architecture, culture,

restaurants, entertainment, and for the first time, the International Window Covering Expo. The city is host to our annual event, bringing together every

element of our industry to learn about new products, share ideas with peers, gain knowledge and insight at seminars and network with industry leaders.

It’s really the best place to be if you are passionate about your business in window coverings and want to make 2012 a year for growth and profits. I encourage you to take advantage of all the opportunities VISION’12 has to offer,

from the exciting exhibit floor and CEU-accredited seminars to Construction Zone, the Design Competition award ceremony, WCMA’s Product Innovation

Awards and so much more.

Enjoy the Show! Enjoy Chicago! Walk away inspired!

www.wf-vision.com/Shows

SpeciAl eVeNtS:Window Fashion Vision magazine envision Design and ingenuity Workroom competitions Awards ceremony Tuesday, April 24, 2012; 5:15 pm – 7 pm, McCormick PlaceJoin other industry professionals to applaud the winners as they reveal the BIG Ideas behind their trophy winning creations. The annual Award Ceremony celebrates the best in design and workroom and is sponsored by Hunter Douglas. FREE event with a cash bar at McCormick Place.

Candice olson, opening keynote presentationtuesday, April 24, 2012 • 1AA – 8:30 am – 9:45 amCandice can be seen as the host and designer on HGTV’s Divine Design and as a judge on HGTV’s Design Star. She has been featured on the Today show and Live! With Regis and Kelly, The View and the Oprah

Show.

Wine & Design invitation only Salon • Monday, April 23, 2012, Time/Location, TBDThis second annual wine tasting and design preview is a special invitation only ‘thank-you’ to our VIP / WFCP Members. Watch for more details online and in your WFCP Newsletter.

Style Spotting the top trends in Design and Window treatments • 2012 Design trend overviewtobi Fairley, principal/ceo,tobi Fairley interior Design • thursday, April 26, 2012 • 3WFcp 7:30 am - 9 amA new year means new trends are on the horizon. We’ll take a look at the latest in color, fabric and texture for 2012 and how these new trends relate specifically to window fashions.

keynote presentation: the Windowerik Bruce • Wednesday, April 25, 2012 • 2AA 7:30 am - 9 amWindow treatments are an all-too-often-overlooked opportunity for design in modern interiors. Noted window treatment designer Erik Bruce presents a glimpse into his process; a fresh new approach to

treating windows and dividing spaces in harmony with the architecture.

WcMA product Awards • Wednesday, April 25, 2012, 6 pmEach year the Window Coverings Manufacturers Association celebrates and shares the industry’s latest innovations. They invite all EXPO participants to attend and applaud the 2012 Product Innovation Award winners. Photographs of the entries will be on display.

Vendor theater FREE daily vendor presentations highlighting designer ideas, workroom secrets and more! See the on-site schedule for details on the Show Floor.

tWo eXpoS for oNe BADge!held in conjunction with the kitchen & Bath industry’s main event, nothing compares to this

combined venue for bringing one industry together and for bringing you the resources you need for current and future design projects.

Both shows are brimming with the freshest designs, products and technology – plus ceU seminars and special events!

www.wf-vision.com/Shows

Vision12 Seminar DescriptionsMONDAY, April 23, 2012DBrx consultations:Deb Barrett & Susan Schultz / 1WFcp Design credit & .1ceUDBrx1 – 1:00-2:30DBrx2 – 2:45-4:15A business-life-shifting strategy session focused on you and your work in the world. Here’s your chance to access more than 30 years of design, marketing and industry experience, all focused specifically on YOUR business. Sign up now for a 1 1/2-hour Design Business Rx session with Deb & Susan, each strictly limited to 10 people per session.You’ll be required to do pre-show and post-show “homework” and depending on your needs and issues, there will be post-show follow up from Deb & Susan. We’ll talk to you about your responses to the DBRx pre-session questionnaire, analyzing your plans, identifying new opportunities, providing support in areas of particular concern and brainstorming with you on next steps and new ideas. We’ll focus on things that you’re passionate about and that can make you money. Plus, we’ll help you map out a plan to get started and to keep the momentum going. The conversation lasts 1-1/2 hours and you’ll leave with meaningful moneymaking ideas, clear priorities, renewed energy and interest in your business, along with useful connections and resources.If your top of mind issue is pricing, this consultation is for you! Deb and Susan will be offering a highly specific workshop on this HOT topic.Member/Non-Member $125

Wine & Design – invitation onlyDetails coming soon.

tUeSDAY, April 24, 20121Vp1 8:00−9:00 – tBDVeNDor preSeNtAtioNFREE

1Vp2 8:00−9:00 – tBDVeNDor preSeNtAtioNFREE

1Vp3 8:00−9:00 – tBDVeNDor preSeNtAtioNFREE

1 AA –8:30-9:45opeNiNg keYNote kick-oFF: cANDice olSoNA Before and After look at the Design processhgtV Design Star judge candice olson, also host of hgtV’s Divine Design and hgtV’s Candice Tells All is coming to kBiS 2012. As keynote presenter, olson will talk about the importance of creating a personal brand. She has taken her signature style - one she describes as “a fusion of traditional form, scale and proportions, with the clean, crisp, simplistic beauty of modern design” and incorporated it into The Candice Olson Collection - a successful brand of home décor products launched in 2005. the collection includes upholstered furniture, fabrics, wallpaper, lighting, bedding and more. She will share with attendees her own design philosophy and how she made her way from designer-in-the-field to on-camera design consultant. She has been featured on the today show, live! with regis and kelly, the View and the oprah Winfrey Show, and she’s coming to Mccormick place in chicago for kBiS 2012. 1WFcp Design credit and .1ceUMembers / Non-Member: $50.00

tUeSDAY, April 24, 20121B 9:15−10:30one Day Decorating and the power of placementJoAnne lenart-Weary, Director of the Decorating & Staging Academy & JoAnne lenart-Weary interiorsIn today’s world of instant gratification, nothing transforms a room more quickly than the power of placement. The process impacts the space from the floor up when functionality and aesthetics walk hand in hand. Learn 12 simple rules that will work each and every time. Identify the five major room shapes, ceiling lines and how placement can lead to other opportunities to make money with art, lighting, window treatments and more. 1 WFCP Design Credit and .1 CEUMember $35/Non-Member $501c 9:15−10:30color trends for the home: What’s Now? What’s Next?kate Smith, chief color Maven & president, Sensational colorPeople always want to know, “What colors are on trend?” Rarely do they wonder, “Why these colors and why now?” The answers to those questions, however, are the ones that gives you a competitive advantage as a designer, decorator or window fashion consultant. In this session, Kate Smith will explain the color forecasting process; uncover the trends influencing hottest colors and explain why these colors are important at this time. 1WFCP Design Credit and .1 CEU Member $35/Non-Member $501D 9:15−10:30Showcasing Your Work: portfolios & hand SamplesJill ragan Scully, impressive Windows & interiors, WFcp MasterGain confidence in yourself and the beautiful work that you do! Attendees will learn how to effectively showcase their work in a fantastic portfolio. Pair this useful tool along with beautifully crafted hand samples to impress and attract retail and wholesale customers. Attendees will learn the importance of and the how-to for effective portfolios and hand samples. A complete hand sample and portfolio collection will be shown throughout the class. 1 WFCP Business Credit and .1 CEUMember $35/Non-Member $501e 9:15−10:30the Style Source bookDeb Barrett, WFcp expert, principal of Window Dressings, co-founder DBrxToday’s interiors are a result of a diverse mix of culture and time. Emulating those styles drawn from other parts of the globe can transform a room and transport your client to a different world. This seminar is a discussion of those global styles as we explore the elements that make them up. Gain an understanding of appropriate furnishings, textiles and colors while gaining insight on how to (re)create that look in your clients’ homes. We’ll discuss Modern English and French Country, Lodge living, Russian, Scandinavian and more. We will discuss color, fabrics, furniture, walls and floors, design details and the hallmarks of each period through PowerPoint and actual samples. You’ll go home with a source book to show your style smarts. 1 WFCP Design Credit and .1 CEUMember $35/Non-Member $50

1FF 9:30-12:15SUper SeSSioN: ripplefold: commercial Drapery Style is Making a comeback!Ann Johnson, owner Sew easy Windows, chF Academy instructorThis commercial drapery style is making a comeback in today’s world of clean, contemporary lines. This class explains the hardware, the simple concept behind fullness choices and several fabrication techniques. As a full-service workroom, you definitely want to explore the ripplefold look and add it to your product line. You will be amazed at how easy and simple the treatment is to specify, fabricate and mount. Add ripplefold to your portfolio today.3 WFCP Workroom Credits and .245 CEUMember $120/Non-Member $165

tUeSDAY, April 24, 20121g 11:00 -12:15 Mixing Fabric pattern for Design impactJoAnne lenart-Weary, Director of the Decorating & Staging Academy & JoAnne lenart-Weary interiorsAre you paralyzed when it comes to mixing patterns? Are you still stuck in the only three-per-room rule? Do you only take the safe way and use the mix determined by the fabric company? The style of a room is largely determined by the story that textiles and their motifs tell about the space. Learn 10 simple guidelines that will have you mixing and matching fabrics in a fresh new way. 1 WFCP Design Credit and .1 CEUMember $35/Non-Member $50

1h 11:00-12:15A look at the Near Future: color and Design trends for 2013Susan Schultz, editor Vision magazine, principal of Space DowntownNew product designs, palettes, patterns, fabrics and more, as seen at the industry’s top design shows. This session will cover the highlights from Maison&Objet, MoOD, London Design Week, Heimtexil, Milan and more. You’ll see 2013 trend themes from major forecasting houses, straight from the factory product samples and cutting-edge prototypes. Take a look at what’s next for the interior design industry.1 WFCP Design Credit and .1 CEUMember $35/Non-Member $50

1J 11:00-12:15Slipcover Skirts & closuresJeanelle Dech, Director/ceo chF Academy, Founder Adaptive textilesBanded skirts that hang beautifully, decorative braid cord sewn in without puckering– button closures and ties are only the beginning. Join veteran slipcover instructor Jeanelle Dech as she demonstrates the step-by-step construction of classic and innovative slipcover skirt styles, detailed closures and embellishments. You will be amazed that these techniques don’t take more time and you will be inspired to use these methods for valance fabrication too! Sources for special tools, adhesives, foam, fabric and lining will also be shared.1 WFCP Workroom Credit and .1 CEUMember $35/Non-Member $50

1k 11:00-12:15Social Media: Branding Your expertise, Vision and Voice through Social Medialinda Merrill, linda Merrill Decorative SurroundingsSocial media is all around us and is here to stay. Suddenly, industry professionals with years of design and business experience are falling behind smart phone wielding young guns with narrow resumes but broad virtual appeal. As the saying goes, “If you’re not online, you don’t exist.” Learn how the tools of social media can help you promote your expertise by creating your brand, establishing your voice and making all-important industry contacts. 1 WFCP Business Credit and .1 CEUMember $35/Non-Member $50

1l 11:00-12:15Workroom 1-2-3: one Shade, two pillows and three Drapery StylesSusan Woodcock, Brand experience Manager, rowley companyWorkroom professionals are challenged to create new designs every day - draperies, shades, pillows and more. This class is a reflection of the style variety a typical workroom faces daily, and illustrates the creativity needed to switch gears from one project to another. In this class you will learn step-by-step techniques for creating one current shade style, two pillow creations and three trend-setting drapery designs. Topics include pre planning, pattern drafting and construction methods, and design ideas, with detailed step-by-step instructions included.1 WFCP Workroom Credit and .1 CEU Member $35/Non-Member $50

tUeSDAY, April 24, 20121M 11:00-12:15Secrets to the Bespoke WindowDeb Barrett, WFcp expert, principal of Window Dressings, co-founder DBrxMade to Order window treatments are a complex business, from design details to specifying and selling. Learn the tricks of the trade- from design, fabricating and installing to presenting them to your clients. An in depth examination that will offer you the tips and the secrets that the pros know. You’ll gain a wealth of couture knowledge from a mix of hands-on samples and images as we detail the steps necessary to create some of these looks. Enrich your portfolio with solutions, options and details.1 WFCP Design Credit and .1 CEUMember $35/Non-Member $50

1N 12:30−3:00Workroom certification pre-testingMary Ann plumlee, Founder Workroom Association of AmericaThe Workroom Certification available thru WFCP/WAOA is customized especially for you. A personal evaluation of you and your business starts you on the road to certification. You’ll receive valuable feedback that will help you become the best you can be while meeting all of the requirements for certification. This program takes into consideration your real world experience, prior training and skills that you already possess. Take only the courses and training that you really need to complete certification. Find out how you compare to others in your industry. Learn your strengths and your weaknesses and how to build your very best workroom business.Attendees will need to bring their portfolio along with the layout of their workroom and other information about their business in order to begin evaluation. There will be a written test to assess skill level and knowledge. Expect a personalized evaluation that will help you for years to come and will put you on track to achieve certification.Member/Non-Member $150

1DBrx 1:00-2:30DBrx consultations:Deb Barrett & Susan SchultzA business-life-shifting strategy session focused on you and your work in the world. Here’s your chance to access more than 30 years of design, marketing and industry experience, all focused specifically on YOUR business. Sign up now for a 1 1/2-hour Design Business Rx session with Deb & Susan, each strictly limited to 10 people per session. You’ll be required to do pre-show and post-show “homework” and, depending on your needs and issues, there will be post-show follow up from Deb & Susan. We’ll talk to you about your responses to the DBRx pre-session questionnaire, analyzing your plans, identifying new opportunities, providing support in areas of particular concern and brainstorming with you on next steps and new ideas. We’ll focus on things that you’re passionate about and that can make you money. Plus, we’ll help you map out a plan to get started and to keep the momentum going. Deb and Susan will be offering a highly specific workshop on what is always a HOT topic: pricing. 1WFCP Design Credit and .1CEUMember/Non-Member $125

1p 4:00-5:15Where Did hue go Wrong? how to Avoid Mistakes and get color right every time!kate Smith, chief color Maven & president, Sensational colorHave you ever been frustrated because a color you thought was going to be perfect didn’t work out as well as you had anticipated? Has a color dilemma made you think that you lack of creativity or skill? Are you more comfortable sticking to the safe color schemes rather than trying a new combination? If so, then you don’t want to miss this workshop where in 75 minutes Kate Smith will give you a crash course in getting color right every time. 1 WFCP Design Credit and .1 CEU Member $35/Non-Member $50

www.wf-vision.com/Shows

tUeSDAY, April 24, 20121Q 4:00-5:15Avant inspirationDeb Barrett, WFcp expert, principal of Window Dressings, co-founder DBrxToday’s window fashions are still rooted in 17th-century inspirations. Let’s move the bespoke window out of the past and into the future. This multimedia showcase will push the envelope with out-of-the-box designs and avant-garde sampling that engages the senses and examines window fashions from unique perspectives that will drive your designs into the 21st century. Experience inspired techniques, state-of-the-art processes and creative stylings.1 WFCP Design Credit and .1 CEU Member $35/Non-Member $50

1r 4:00-5:15Discovering Your ValueMichele Williams, creative Director: Scarlet thread, communications Director chF AcademyWhen something comes easily to us, we tend to discount its worth. Often we give our services away for free or below market value. In this seminar, you will learn to determine if you are an ‘under earner.’ You will then learn techniques to identify self-sabotage that keeps you trapped in a spiral of devaluing yourself and your products or services. Leave this session feeling empowered with an understanding of the value you bring to your work and your customer.1 WFCP Business Credit and .1 CEU Member $35/Non-Member $50

1S 4:00-5:15teamwork: the importance of creating a team environment Across Disciplineslinda Merrill, linda Merrill Decorative SurroundingsDesign projects are truly multi-disciplinary endeavors. Starting with the client, there may be architects, builders, designers, specifiers, vendors, trades people and more. All have their own areas of expertise, and their own egos. However, there is true value for all involved when the entire team works together and understands each other’s needs. This course includes tips for promoting a team environment, establishing lines of communication and creating value for all participants. 1 WFCP Business Credit and .1 CEU Member $35/Non-Member $50

1t 4:00-5:15Designing with grommets: the latest hot Detailcathy tucker, owner tucks N’ pleats Draperies, chF Academy instructorGrommets are not just for panels! Join Cathy Tucker as she demonstrates creative uses for functional and decorative grommets. In this class students will learn how to construct a basic grommet panel, calculate ideal spacing and determine grommet size for different types and sizes of poles. In addition, Cathy shares sample after sample of grommet varieties and creative applications.1 WFCP Workroom/Design Credit and .1 CEU Member $35/Non-Member $50

1W 5:15−7:00 2012 Awards ceremonyWindow Fashion envision Design ingenuity Workroom competitionJoin other industry professionals in applauding the winners as they reveal the Big Ideas behind their winning creations. Window Fashion VISION presents the premier industry competition: the Envision Design Competition and Ingenuity Workroom Competition! FREE event, cash bar available. The Award Ceremony is sponsored by Hunter Douglas and will take place in the Convention Center. Custom Home Furnishing Academy will be presenting CHFA Alumni Showcase Awards. FREE

WeDNeSDAY, April 25, 20122AA 7:30-9:00keynote presentation: the Windowerik Bruce Window treatments are an all too often overlooked opportunity for design in modern interiors. Noted window treatment designer erik Bruce presents a glimpse into his process – a fresh new approach to treating windows and dividing spaces in harmony with the architecture. having served as the principal designer at Mary Bright inc. for the past eight years, erik is now creative director of his own studio. he continues to develop new inventive solutions for unique spaces, working closely with the architect and/or interior designer of every project.1 WFcp Design credit and .1 ceUMember $35/Non-Member $50

2Vp1 8:00−9:00Future of the industry panel How long will slow growth continue? What do we see with the Internet? Does social networking really work? How do successful business owners adapt to the New Era? What is coming in new marketing on the Internet? Does any of old marketing work – newspaper, yellow pages, direct mail? Are there new product trends that will excite customers? Will 2012 be a turnaround year or more of the same dismal growth we saw in 2011? Attend this session at no cost, sponsored by Vision Magazine and Exciting Windows! Discover what industry leaders have to say about where we will be in the next five years. This is the opening session of the Business Success Workshop series.panelists: Roger Gober, Jeff Falcon, Steve Roellchen, David Haseley, Gordon ClementsModerators:Grace McNamara, President, Window Fashion Vision Steven Bursten, Exciting Windows! FREE

2Vp2 8:00−9:00 – tBDVeNDor preSeNtAtioNFREE

2Vp3 8:00−9:00 – tBDVeNDor preSeNtAtioNFREE

2Vp4 8:00−9:00 – tBDVeNDor preSeNtAtioNFREE2BW 9:30-4:30BUSiNeSS SUcceSS WorkShop Full SeriesBenefit by attending a full day of special insider information from top national leaders. Be inspired by retailers who are building successful, profitable businesses from $200,000 to over $1,000,000 in annual sales. They will share confidential information you cannot get elsewhere. This is the second year that IWCE will bring you the information you need to grow and succeed to levels you might never have dreamed. If you truly want to improve your business success, attend every session. This package includes all four sessions: CEO Roundtable, Million Dollar Leader’s Panel, Moving to the Next Level and Driving Appointments.3 WFCP Business CreditsMember / Non-Member $149

WeDNeSDAY, April 25, 20122BW1 9:30-11:00ceo roundtableceo leaders: cherie roellchen, carl Movrich, John Danaher, Bruce BernsteinCEOs of small and large retail store businesses exchange ‘how-tos’ of growing and managing. When should you move to a retail store location? What is the staffing you need? How do you find good employees? When should you hire a salesperson or decorator? How to compensate them? Should decorators get their own leads or should the business provide them? How much to spend on advertising, and what works? What does not work and is a waste of money? How much sales are needed to reach break-even in a store? What kind of location is best – high traffic or industrial court? Steve Wishnow – Co-owner Exciting Windows! and a leading expert on window coverings marketing and advertising1 WFCP Business CreditMember / Non-Member $50

2BW2 11:00 – 12:30Million Dollar leader’s panelWhat does it take to build a million dollar business? If you have one – or want to have one – don’t miss this panel of experts who will share their experiences about how they did it. Building a million dollar business is not easy. It takes desire, drive, and willingness to risk, certainty of setback, and costly mistakes to move up. Yet, it also takes winning decisions and successful strategies to grow. Learn critical essentials to climb the ladder of success. Can a woman do it? Most million dollar business owners are men. Be inspired by women panelists that prove a woman can do it. Moderator: Bruce Heymanpanelists: Joyce Holt, Matt Cookson, Jane Shea, Rich Baker, Mimi Harling 1 WFCP Business CreditMember / Non Member $75

2BW3 1:00-2:30Moving Up to the Next levelMoving up to $300,000 – the optimum profit for a home based businessIf your sales are $10,000 to $200,000 yearly, this is the perfect session for you. Discover how others grew their business from home while raising children and caring for family Moderator: Kathy Craggpanelists: Margaret DeGange, Jan Bromberek, Susan Day, Kim Lyon1 WFCP Business CreditMember / Non-Member $50

2BW4 3:00-4:30Driving AppointmentsWhat are the best low cost marketing ideas? how do you optimize results for a larger budget?ideal for business sales from $50,000 to $750,000 and more presenter: Steve Wishnowpossible examples of driving appointments: Mike Lin, Susan Day, Wilma Kulyk, Shem Isaacs. In a slow growth economy, every business needs more appointments. What are leaders doing? What works? What doesn’t? There are two main ways to create appointments: Time and Money. Learn how to balance both for your business, based on your sales volume. Newspaper, Yellow Pages and magazines don’t work anymore. Find out what does. Discover the three most important marketing techniques that work for building lead flow. How much should you spend on advertising for your size business? Where you can get money to advertise. What you should expect regarding CPL (cost per lead) and CPS (cost per sale). Everybody talks about past customer marketing. Does it really work? Learn how to do it right! 1 WFCP Business CreditMember / Non-Member $50

WeDNeSDAY, April 25, 20122AA 7:30-9:00keynote presentation: the Windowerik Bruce Window treatments are an all-too-often overlooked opportunity for design in modern interiors. Noted window treatment designer Erik Bruce presents a glimpse into his process – a fresh new approach to treating windows and dividing spaces in harmony with the architecture. Having served as the principal designer at Mary Bright Inc. for the past eight years, Erik is now creative director of his own studio. He continues to develop new inventive solutions for unique spaces, working closely with the architect and/or interior designer of every project.1 WFCP Design Credit and .1 CEUMember $35/Non-Member $50

2B 9:15−10:30Soft home Style FileDeb Barrett, WFcp expert, principal of Window Dressings, co-founder DBrxDeb will lead a discussion of the design directions that will influence soft furnishings in 2012 and beyond. Looking at key macro trends, she will explore what’s new and next with a primary focus on bedding, pillows and soft accessories. This seminar outlines the essential colors, moods, materials, shapes and stylings that can increase your bottom line and expand your client base beyond window treatments. We even will share some secrets that can be creative opportunities for you.1 WFCP Design Credit and .1 CEUMember $35/Non-Member $50

2c 9:15−10:30terrific Solutions to terrible Situations: Designs & resources for Difficult WindowsSusan kostelecky, Sk Designs & custom Sewing instituteAngles and bows and bays, oh my! Don’t be intimidated by non-standard window configurations such as bays, bows, arches, two-story windows, offset and unusual window combinations or windows with obstructions or limited mounting space. This class will showcase dozens of completed treatments and resolutions with a variety of solutions, including designs, sources and tools to help you successfully design, create and install beautiful treatments despite these challenges. Before and after photos will be included to help define the problems and their solutions. Stock and custom hardware sources and products will be shown as well as tools and their sources to help measure accurately and easily to ensure a perfect installation and a happy client. This PowerPoint presentation class will provide an arsenal of creativity and sources for any tricky windows in your future.1 WFCP Design Credit and .1 CEUMember $35/Non-Member $50

2D 9:15−10:30eliminate Marketing overwhelm: Understand New Marketing tools and how to Use themNicole Shields, Founder of professional Marketing Matterspresenter: Steve WishnowModerators: Mike Lin, Susan Day, Wilma Kulyk, Shem Isaacs. Your ads aren’t working like they used to but what can you do now? Do you really need a mobile website? Is direct mail a good way to gain clients? What the heck is a QR code? In this action packed seminar you’ll learn about all the new marketing tools out there, the Top 5 Marketing Tools you should be using, the ones to avoid and how to integrate them so they work synergistically.1 WFCP Business Credit and .1 CEUMember $35/Non-Member $50

www.wf-vision.com/Shows

WeDNeSDAY, April 25, 20122ee 9:30-12:15SUper SeSSioN: Working with leather & Vinyllaurie Medford, expert Services, Business Development Manager rowley companyWorking with leather and vinyl does not have to be intimidating. Join Laurie as she walks you through different grades of leather used in our industry, what tools are needed to work with leather, and industry tips on how to upholster with leather. Laurie will have step- by-step photos of leather upholstery as well as hands-on samples of grades and tools. She will also walk you through the steps for prepping and upholstering your piece in vinyl, as well as having samples and tools on hand. If you want to add leather and vinyl to your repertoire, this is a must-attend session.3 WFCP Workroom Credit and .245 CEUMember $120/Non-Member $165

2FF 9:30−12:15SUper SeSSioN: conquering Difficult FabricsAnn Johnson, owner Sew easy Windows, chF Academy instructorJoin Ann K. Johnson as she shares a wealth of tips and techniques for handling difficult fabrics. Velvets, crinkle sheers and casements, linen, upholstery weight, unruly polyesters, drop match, half drop repeats and much more. Integral to the class is how to assess the fabric’s characteristics in relation to the treatment it is chosen for and how to approach the cutting and fabrication to achieve efficient and quality results. The goal is to work with the fabric, not fight it. All of the techniques can be applied to jobs throughout the workroom. If you have worked with a nightmare fabric in the past, bring a sample to share with the class.3 WFCP Workroom Credit and .245 CEUMember $120/Non-Member $165

2g 11:00−12:15captivating cornices and Astonishing AwningsJill ragan Scully, impressive Windows & interiors, WFcp MasterYou will learn through classroom instruction several different methods of designing and building a wide variety of cornices and awnings. From the simple straight-edged treatments to the spectacularly ornate pieces, your mind will go wild dreaming of the possibilities that you could create when working with these two classic window treatments. 1 WFCP Design Credit and .1 CEUMember $35/Non-Member $50

2h 11:00-12:15the custom Window treatment client: Who they Are & Where they’re hidingDeb Barrett and Susan SchultzBased on exclusive research on the custom window treatment market conducted over the past 18 months, this session will highlight details of custom window treatment purchasing—by region, by product style and more. We’ll also focus on what characteristics custom window treatment consumers have in common with other key target markets, illustrating where they overlap, including the crucial factors that drive purchase decisions and the most effective marketing approaches that can open opportunities for you.1 WFCP Business Credits and .1 CEU Member $35/Non-Member $50

2J 11:00-12:15Workroom tips & techniquescathy tucker, owner tucks N’ pleats Draperies, chF Academy instructorJoin industry veteran Cathy Tucker as she shares the ‘best of the CHF Academy.’ From organizing your workroom to looping off the thread at the blind hemmer, you will be inspired to make small changes that dramatically affect workroom efficiency. Each tip has been provided by a CHFA student or instructor. Don’t forget your camera. This class is loaded with ‘Ah Ha’ moments!1 WFCP Business Credits and .1 CEUMember $35/Non-Member $50

WeDNeSDAY, April 25, 20122k 11:00−12:15how to Use Free Web tools to Dominate Your local MarketNicole Shields, Founder of professional Marketing MattersA non-tech session uncovers FREE resources to dominate your local market. Must-know strategies for designers and window covering businesses whether you have a website or not. Discover tools people are using to find you (or your competitors). If you’re not there, you’re losing business. Learn how to be top of the list for those actively searching for designers/window coverings in your area.1 WFCP Business Credit and .1 CEUMember $35/Non-Member $50

2l 11:00−12:15going green with roller Shade FabricsBill Strickland, phifer’s National Marketing Manager for Sun control productsRoller shade fabrics continue to be the fastest-growing segment of the window treatment market, and marketing these products’ “green” features has never been more important. Sun control fabrics offer multiple green benefits, including energy savings, protection of interiors from harmful UV rays, environmental certifications for fabric content and indoor air quality, recyclability and sustainability. This seminar will help sort through the many aspects of “green” and provide the necessary tools to become a green expert. 1 WFCP Design Credit and .1 CEUMember $35/Non-Member $50

2M 12:30−3:00Workroom certification pre-testingMary Ann plumlee, Founder Workroom Association of AmericaThe Workroom Certification available thru WFCP/WAOA is customized especially for you. A personal evaluation of you and your business starts you on the road to certification. You’ll receive valuable feedback that will help you become the best you can be while meeting all of the requirements for certification. This program takes into consideration your real world experience, prior training, and skills that you already possess. Take only the courses and training that you really need to complete certification. Find out how you compare to others in your industry. Learn your strengths and your weaknesses and how to build your very best workroom business.Attendees will need to bring their portfolio, layout of their workroom, and other information about their business in order to begin evaluation. There will be a written test to assess skill level and knowledge. Expect a personalized evaluation that will help you for years to come, and put you on track to achieve certification.Member $150/Non-Member $150

2NN 2:30-5:15engineered Design: ink-Jet technology Brings Savings & customizationJeanelle Dech, Director/ceo chF Academy, Founder Adaptive textilesToday’s ink-jet technology brings incredible time savings and customization to workrooms and designers. The possibilities are endless…from linen stripes printed to match a client’s paint color to slipcover kits that take no more than thirty minutes to construct. Imagine designing a box-pleat valance, specifying the scale of a motif, the color and size of the contrast inverted pleats, and having both be printed alternately...motif, stripe, motif, stripe, motif, stripe, motif....for one-piece fabrication. You can now even create a private textile collection exclusively for your own small business. Join Adaptive Textiles(TM) founder, Jeanelle Dech, as she shares the most recent developments in textile printing. Learn how you can use readily available graphic design programs to create your own unique engineered designs.3 WFCP Workroom Credit and .245 CEUMember $120/Non-Member $165

WeDNeSDAY, April 25, 20122p 4:00-5:15Designer panel: conversations on Design: the power of the creative processJoin Deb Barrett as she moderates a noted panel of design professionals about how the interior design creative process works from start to finish. The panelists will discuss how they get inspired and the various ways they approach and manage the design process to translate their vision into stunning spaces. The panel will let us in on a few trade secrets, some modern day design tactics and share the ups and downs of how they achieve the finished results. By walking through these individual design projects, we’ll examine how others work to help us better understand how we can be successful. Stay after for a meet and greet with the panelists.1 WFCP Design Credit and .1 CEUMember $0/Non-Member $35

2Q 4:00-5:15Understanding Fabrics: An introduction to Decorative textilesSusan Schultz, editor Vision Magazine, principal of Space DowntownNot sure if the difference between a plain weave, twill and satin matters to your design? Uncertain whether you should ever specify a linen panel? You’ll gain confidence in your textile selection, improve your communication with clients and reduce workroom and installation headaches by learning the basics of textile production. Hands-on samples of fabrics help you understand decorative textile construction— fiber characteristics, key weaves, how to read a selvedge and jargon definitions.1 WFCP Design/Workroom Credit and .1 CEUMember $35/Non-Member $50

2r 4:00-5:15Sensational custom Fabric panelsgillian Wendel, proprietor, Wendel Works In this comprehensive overview of pleated headings we will examine their construction and applications, as well as ways in which they can be altered and embellished for creative custom looks. Panels are a popular design trend – be confident in your approach as well as your ability to offer unique interpretations that take your work several steps above the competition! Hands-on samples and PowerPoint.1 WFCP Design Credit and .1 CEUMember $35/Non-Member $50

2S 4:00-5:15Designing for profit: elements and principles to More clients and More Money!kathy cragg, Vice president, exciting Windows In decorating, you learned to use the elements and principles of design as building blocks to create a work of art. Designing a flourishing window fashion business works the same way. When you know the basic principles and how to apply them, you can creatively balance the right mix of attracting customers, building sales and having profit as a reward for your creative work. You’ll learn:• How to find the right, high income customers• How to speak their language so they want to do business with you• Why website and email marketing are so critical today• What to expect from Facebook, Twitter, YouTube & social networking• How not to do design work for free, but only design after the customer agrees to buy• How to set profitable pricing – and get your customers to want to pay your price• How to save money with suppliers so you are competitive• How to get more sales from your installations and follow up You’ll leave this session able to identify the elements and principles of a well-designed business and put them to practical use every day. You will be empowered to create an environment where customers love you, ask for you again, and tell their friends how great you are. 1 WFCP Business Credit and .1 CEUMember $35/Non-Member $50

coNStrUctioN ZoNeOften referred to as one of the busiest booths on the floor, the Construction Zone is the place where top workroom experts share their techniques, their passions and their BIG IDEAS! Presented by CHF Academy.

eVeNtS:Slipcover RaceDraping and Drafting Race (New for 2012)CHFA Runway Show featuring outstanding student classroom projects (New for 2012)

topicS For DeMoNStrAtioNS:Ripplefold PanelsGrommet PanelsHinged CornicesBuilding and Arched FrameSeasonal TreatmentsSustainable FabricsAnd LOTS more to come

SpoNSoreD BY chF AcADeMY

thUrSDAY, April 26, 20123DD 9:30−12:15SUper SeSSioN: creating an incredible client experienceMichele Williams, communication Director, chF Academy, creative Director, the Scarlet threadClients do business with you for a reason. But do they continue to work with you and refer others after the first sale? Does each client you have enjoy the same experience with your company? Do you know where each client is in the process of working with you? Determine what sets you apart from your competition, identify your customer service strengths, and identify your customer service areas of improvement. If you are competing on price alone, you may be missing a great opportunity to charge what you are worth! Michele will show you how to create and maintain a Customer Experience Cycle to make each ‘touch’ with a customer memorable - and one they want to share with their friends!3 WFCP Business Credit and .245 CEUMember $120/Non-Member $165

3e 11:00-12:15embellishments: the Simple to Sublimegillian Wendel, proprietor, Wendel Works In this comprehensive overview of embellishments and ornamentation we will look at ways to increase the custom look of window treatments and bedding. Move beyond your trim and hardware catalogues and learn ways to make your work truly special. Understand how to embellish keeping in mind style, budget and proportion. Lots of ideas and hands on samples!1 WFCP Design Credits and .1 CEUMember $35/Non-Member $50

3F 11:00−12:15the 5 Money, Marketing and Mindset Strategies for a great Design Businessterri taylor, president & creative Director, Design print Services, ASiD, iiDA, iDSTerri Taylor, President & Creative Director, Design Print Services, ASID, IIDA, IDSThe truth is, the most successful designers aren’t amazing design geniuses; they are the designers that are experts at marketing and understanding how the design business works. This CEU-approved inspirational presentation will show you the way to attract great clients, interesting creative jobs and how to substantially increase your business income right now. 1 WFCP Business Credit and .1 CEUMember $35/Non-Member $50

3g 11:00−12:15Selecting the right Window covering: Sun control, performance & FeaturesBill Strickland, phifer’s National Market Manager for Sun control productsWith the growing popularity of roller shade fabrics, understanding technical sun control performance features and the many alternatives within this segment can make all the difference in determining which fabric fits your customers’ needs and in making the sale. Attendees will learn how to evaluate each product’s unique attributes, such as solar optical property values and product specifications, and to select the best option for their customers’ applications. 1 WFCP Design Credits and .1 CEUMember $35/Non-Member $50

thUrSDAY, April 26, 2012VeNDor preSeNtAtioN3Vp1 8:00−9:00 – tBDFREEVeNDor preSeNtAtioN3Vp2 8:00−9:00 – tBDFREE

VeNDor preSeNtAtioN3Vp3 8:00−9:00 – tBDFREE

3WFcp 7:30-9:00Style Spotting the top trends in Design and Window treatmentstobi Fairley, principal/ceo, tobi Fairley interior Design2012 Design trend overviewA new year means new trends are on the horizon. We’ll take a look at the latest in color, fabric and texture for 2012 and how these new trends relate specifically to window fashions. An informative PowerPoint presentation with specific examples will help to illustrate all you need to know about this year’s must-have looks.1 WFCP Design Credits and .1 CEUMember $0/Non-Member $25

3A 9:15−10:30 the Digital DesignerDeb Barrett, WFcp expert, principal of Window Dressings, co-founder DBrxSocial media and the web are transforming and redefining the design world. This is a road map to harnessing the power of the internet to build your brand and cultivate your online reputation. Join in the discussion about social platforms, blogs, online resources, apps, QR codes and more. Discover how to tap into the web to engage clients, generate buzz and leverage its influence to transcend the ‘old school’ ways of doing business. Bring your mobile devices and tablets to share with and learn from others while exploring the benefits of the online world.1 WFCP Business Credit and .1 CEUMember $35/Non-Member $50

3B 9:15−10:30Quintessential custom: high Style Designs & embellishmentsSusan kostelecky, Sk Designs & custom Sewing instituteIn the same way that a bridal gown differs from an off-the-rack wedding dress, precise styling, embellishments and fit transform ho-hum window treatment designs to inspired levels. Using actual samples and PowerPoint images, Susan will showcase numerous styles to make your designs truly custom with innovative, unique designs and specialty components such as embroidery (i.e. translating fabric pattern elements into embroidery accents), beading, jewelry, headings, personalization and much more. Also included is how to utilize custom hardware to solve tricky design issues to results in a successful, decorative treatment.1 WFCP Window Credit and .1 CEU Member $35/Non-Member $50

3c 9:15−10:30how to price Yourself: profit from interior Design Jobs and get paid What You Are Worth!terri taylor, president & creative Director, Design print Services, ASiD, iiDA, iDSHow To Price Yourself, Profit From Interior Design Jobs and Get Paid What You are Worth in Today’s Economy explores four ways interior designers can improve their businesses. First, by designers getting clear about their belief system around money and second, how branding can attract the clients that they want. Part three explores how they express the value of the services that they provide and part four looks at new ways to find profits in design jobs.1 WFCP Business Credit and .1 CEUMember $35/Non-Member $50

www.wf-vision.com/Shows

obtain iNDUStrY certification at the Show! eArN Up to 1.3 ceU creDitS and 15 WFcp creDitS iN 3 DAYS at the eXpo.

joanna braxton

I am WFCP

Join WFCP - the design & business advantage

WindoW Fashions CertiFied ProFessionals are the industry’s leading stylemakers.

“When it comes to design and fabrication of window treatments, my philosophy is elegance and excellence over mediocrity and instantaneity. In a society revolving around fast food and immediate satisfaction, it’s hard to sell, but my clients have learned that quality only comes through effort and with patience and are willing to wait. Expeditiousness is great but only if it can be accomplished without compromising the integrity of the treatment. My goal is to produce works of art at the window through Old-World craftsmanship for my clients to enjoy for years to come.”

Joanna Braxton, Braxton Drapery Design, WFCP Specialist

• Free pass to VISION /12, Chicago, April 24-26• Special pricing for all online and show seminars• Exclusive events for WFCP members at Vision ‘12• Two new Super Memberships: The Network and WAOA!• New Workroom Certification• 24 hour On Demand Webinars• Free Monthly Newsletter and Webinar• More education, recognition and networking

Join WFCP Todaywww.wf-vision.com/education651-330-0574

the industry’s largest gathering with 60,000 net square feet of exhibits and hundreds of NeW products.

the leading manufacturers and suppliers of window covering products and services.

Now co-located with the kitchen & Bath industry Show

www.wf-vision.com/Show • www.kbis.com

ShoW Floor AttrActioNS:• construction Zone!• Vendor presentations!• live mini seminars!• Design consultations!

The Window Fashion certification program is committed to empowering its interior design members through knowledge and accreditation. WFCP strives for distinction by providing CEU opportunities at Vision12 / IWCE that give you industry education and nurture the global design community through networking and peer-related events.

WFCP Testing is available during the EXPO and you can find additional information onsite at the Registration Desk. Visit www.wf-vision.com/WFcpMemberBenefits for additional information.

StUDeNt rAteSStudents will receive a 50% discount on seminars and Exhibit Hall passes only. Students must include a copy of current student ID with pre-registration form or present a current student ID onsite to receive discount.

PAYMeNt iNForMAtioNAll registrations require full payment for processing. Visa, MasterCard, American Express, check or money orders are all acceptable forms of payment. All payments must be made in U.S. dollars drawn on a U.S. bank. DO NOT MAIL CASH.

CANcellAtioNS & eXchANgeSCancellation requests for refunds must be

received in writing by April 19, 2012 and will be subject to a $25 cancellation fee. No refunds

will be made for Exhibit Hall, food functions or Keynote speaker. Refunds will be made according to the registration method (i.e., if paid by check, refund will be made by check). All refunds can be expected within 2-3 weeks after the show. Cancellation requests should be faxed to: 508/743-9699 or mailed

to CDS, c/o IWCE Window Coverings Registration, 107 Waterhouse Rd., Bourne,

MA 02532.

Vision12 / iWce is a trade only event. No one under the age of 15 will be allowed on the

show floor. Proof of age is required. No strollers or luggage will be allowed on the show floor. No audio or video recording allowed. Cameras and telephone cameras are permitted without written permission from show management. Your registration may be tax deductible– please contact your local IRS representative.

regiStrAtioNAll registrations are done online or in person on site and require full payment for processing. A confirmation letter will be emailed to you within two days of receipt of your registration online. Your badge WILL NOT be mailed to you. All badges can be picked up at Badge Pickup in the registration area at McCormick Place. On-site registrations will be accepted as space allows. We encourage you to pre-register to save time, money and to ensure class availability. One registration per person.

eXhiBit hAll pASSGood for Tuesday, April 24 and Wednesday April 25, 10 am – 5 pm, and Thursday, April 26, 10 am – 3 pm. Pre-register to avoid long lines onsite. No one under the age of 15 permitted on the show floor. No refunds on Exhibit Hall Passes.

SOlicitiNg oN the eXhiBit hAll FloorVision12 / IWCE reserves the right to escort anyone in attendance from the Exhibit Hall if they are soliciting in the Convention Center and are not exhibitors, who themselves can only solicit business within their designated rented booth space.

CoNFereNce SeMiNAr FeeSChoose any number of individual seminars and special events. Please indicate on registration form which seminars you plan to attend. Do not overlap seminar times. Seminar fees are listed on registration form. Exhibit Hall pass is not included and must be purchased for hall entrance. No refunds will be made for Exhibit Hall, food functions or Keynote speaker.

IWCE APRIL 24-26, 2012 McCORMICK PLACE

ChicagoChicago

www.wf-vision.com/Shows

hotel AND trAVel iNForMAtioNthe international Window coverings expo 2012 official hotel: Swissotel chicago. It has been specially selected for your stay and is provided with exclusive discounted rates.For more information or to book a room, visit: www.wf-vision.com/hotel/travel/Attendee