VisibleType

VISIBLE TYPECONCEPT OF TYPOGRAPHY EXHIBITION DESIGNED BY YEKATERINA NOVIKOVA

DES 187 MAY 2011

“VISIBLE TYPE”

TRADITIONAL OBJECTIVE IN TYPOGRAPHIC DESIGN:“Text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. ”

LEGIBILITY READABILITYHow easily characters can be recognized.

Function of type design. (PERCEPTION)How easily the text can be read As a whole. (COMPREHENSION)

TYPEFACE DESIGNER TYPOGRAPHER

“Easy to recognize shapes”“Easy to follow , read, and understand”

Letters should be: basic, simple medium weight

Letter form specifis: counters x-heights serif specifics + upper part of letter (study)

Letter styles: Non-italic/bold. (study)

Text should have: good letter & word spacing leading

Things to consider: amount of text context of design current design/type theory eye-movement (study)

WHICH IS BETTER FOR READABILITY/LEGIBILITY: SERIF OR SANS SERIF?

Things to consider: size of type

Current convetions: serif is better for READABILITYof text.

Current convetions: sans serifs are better for LEGIBILITYof the simplicity of letterforms.

Evidence: Reader preferrence / familiarity increase space b/w letters, aid to legibility most commonly used in book type settings.

Evidence: better legibility at smaller sizes understaded

CONCEPT CONNECTION Legibility and readability guidelines exist to make the

typeface “invisible” to the reader, emphasizing the content of the text. Principles of legibility and readability influence and re-inforce each other.

CONCEPTS FOR PANELS

LEGIBILITY

LETTER FORM COMPONENTS: Introduction to letterfom terminology through diagrams.

EXAMPLE PANEL: Different typefaces compared by cap size, x height 2 different type faces of same size & placement in paragraph examples.

Same typeface in 2 examples of text, one larger and one significantly smaller.

INTERACTIVE PANEL: compare typeface legibility by x-height, counter size, letter spacing, stroke width using a touch screen. READABILITY

TEXT SPACING/PLACEMENT BASICS: Introduction to terminology.

EXAMPLE PANEL: Same typeface in 2 examples of body text, only one utilizing readability principles.

INTERACTIVE PANEL: “where would you find this text”? pull out tabs that ask visitor to guess what type of publication the text is from based on the typeface/size/layout used.

CONNECTING LEGIBILITY AND READABILITY

INTERACTIVE PANEL: Visitors can experiment and improve the readability/legibility of different types of text through a touch screen.

SERIFS AND LEGIBILITY DEFINITION PANEL: Provide definitions and examples to serif and sans serif fonts.

INTERACTIVE PANEL: Create a polling place that visitors can voice their opinions on which style of typeface they preffer. Results will be shown on a screen next to the lvoting location.

INTERACTIVE PANELS

INFO PANELS

CREATE YOUR OWN TYPEFACE: Choose from a variety of availble type components to create your “own”. Results will be emailed .

TYPEFACE PERSONALITY: Ask viewer to choose which letter parts they find more esthetically pleasing from different fonts, and paragraphs of fonts.

VISITORS TYPOGRAPHY WALL: A computer and printing station available to visitors on which they can type up whatever text they want, choose a typeface, and it’s spacing, and print out the result.

SERIF OR SAN SERIF? VOTE: Create a polling place that visitors can voice their opinions on which style of typeface they preffer. Results will be shown on a screen next to the lvoting location.

SERIF & SAN SERIF

EXHIBIT FOCUS

VISIBLE TYPE - EXHIBITION CONCEPT DES 187 YEKATERINA NOVIKOVA SPRING 2011

MOOD AND CONCEPT BOARD

VISIBLE TYPE - EXHIBITION CONCEPT DES 187 YEKATERINA NOVIKOVA SPRING 2011

PRELIMINARY CONCEPT SKETCHES

CHOSEN CONCEPT

INTERACTIVE BOOK MODEL

VISIBLE TYPE - EXHIBITION CONCEPT DES 187 YEKATERINA NOVIKOVA SPRING 2011

SCALE MODEL ROUGHS/ 3D SKETCHESVENUE: Public or college campus library.AUDIENCE: Adults, habitual readers. APPROXIMATE SIZE: 50 X 50 feet

VISIBLE TYPE - EXHIBITION CONCEPT DES 187 YEKATERINA NOVIKOVA SPRING 2011

3D MODEL RENDERINGS

VISIBLE TYPE - EXHIBITION CONCEPT DES 187 YEKATERINA NOVIKOVA SPRING 2011

LARGE INFO PANEL Introduction to terminology and concepts used in exhibit.

EXAMPLE PANELS Same typeface in 2 examples of body text, only one utilizing readability principles.

INTERACTIVESTATION

A computer and printing station available to visitors on which they can type up whatever text they want, choose a typeface, and it’s spacing, and print out the result.

INTERACTIVE PANEL Visitors that printed out their results at the interactivestation can pin them up on this large bulletin boardand compare their type setting choices to other visitors.

SECTION TITLELarge typographic treatment of the section title of exhibit to strengthen the typographic theme.

VISIBLE TYPE - EXHIBITION CONCEPT DES 187 YEKATERINA NOVIKOVA SPRING 2011

SECTION TITLELarge typographic treatment of the section title of exhibit to strengthen the typographic theme.

INTERACTIVE PANEL

LARGE INFO PANEL Introduction to terminology and concepts used in exhibit.

EXAMPLE PANELS

EXAMPLE PANELS

Compare typeface legibility by x-height, counter size,letter spacing, stroke width using a large touch screendisplay with options & audio commentary.

Comparisons of typeface and x-height, different typefacesat same size, etc.

Real books placed as additonal examples of content discussed in panels.

VISIBLE TYPE - EXHIBITION CONCEPT DES 187 YEKATERINA NOVIKOVA SPRING 2011

INTERACTIVESTATION

INTERACTIVE STATION

ADDITIONAL INFO PANEL Summary of terminology and concepts used in exhibit,

interesting history facts and other additonal info.

ADDITIONALINFO PANEL Includes additonal concepts, as well as a summary of things shown in the previous exhibit areas to refresh the memory of the vistior, interesting historical facts and are also available here for the viewer.

INTERACTIVESTATION

“Remote” that controls the larger than life “book” on which you can alter the typographic treatment of the type on the page after a brief introductionof the “goal” - connecting what the visitor has learned about readbility andlegibility..

Visitors can use the knowledge they have gained from the exhibit toexperiment and improve the readability/legibility of different types oftext through a giant screen

“Polling place” that visitors can voice their opinions on which style of typeface they

preffer. Results will be shown on a screen after visitor casts vote.

EXHIBIT TITLELarge typographic treatment of the section title of

exhibit to strengthen the typographic theme.

VISIBLE TYPE - EXHIBITION CONCEPT DES 187 YEKATERINA NOVIKOVA SPRING 2011