Vishwadeep Project 1

8/13/2019 Vishwadeep Project 1

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Industry Profile

The Indian steel industry going through an expansionary phase backed by

liberalized policy environment. Prospects of domestic demand appear to be

excellent driven by high investment rate, accelerated growth in the manufacturing

industry and expansion in physical infrastructure creation. In reflection in the

global situation, in the last three years, prices of both finished steel and those of its

inputs such as iron are and coal have also risen at a much faster fare and with a lot

of volatility campared to the pre-deregulated era. ver all, the net result of the

changes in the prices of finished steel and its inputs has been !ulte positive for the

financial health of the Indian steel industry.

Thermo mechanically treated "T#T$ bars in one of the critical inputs re!uired to

sustain the growth of the economy since it is the basic inputs for several economic

development activities. The growth of infrastructure, roads and bridges, civil

construction pro%ects and modern township complexes will ensure continued

demand of T#T bars.

&lose tolerance on diameter and thickness P '() T#T *ars, exceptional

concentricity and a smooth finish, both inside and outside, facilitate P '()

engineers to obtain uniform flow under controlled temperature and pressure. Its

chemical composition, mechanical properties, weldability and corrosion+ oxidation

resistance provide the best all-round performance at relatively low cost.

&ustomer Perception Toward hri. *a%rang Power and Ispat td.


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COMPANY PROFILE

GOEL GROUP

hri uresh /oel is the Chairman of Goel Group head !uartered at )aipur

"&./.$.

The group strongly believes in excellence and cutting-edge technical expertise,

something they have always given prime importance no matter what venture they

undertake. There are three units under the /oel /roup0 hri *a%rang 1lloys td.,

dedicated to the production of !uality structural steel material, hri *a%rang Power

1nd Ispat td., for the production of steel at the basic level and hri *12)13/

P '() 134 I P1T T4., which deals in T#T bars, 'ire )ed and 5* 'ires.

It is with the help of these units that they endeavour to fulfil our dreams of

building structure that will last for generations.

!"RI #A$RANG ALLOY! LIMI%E&

hri 1nand /oel is the #anaging 4irector of hri *a%rang 1lloys td. (stablished

in 6778, this is the /oel /roup9s tructural )olling #ill having installed capacity

of :88 TP4. In fact, it is one of the largest tructural )olling #ill in the state of

&hattisgarh. 1ided by advanced technology, it rolls out a complete range of

product like *eams, &hannels, 1ngles and #. . )ounds. hri *a%rang 1lloys td.,

an I 78860;888 certified company plays an important role in the 3ational effort

to build a strong and self-reliant industrial base.

I34I1

&(3T)1 P@* I& ' )B 4(P1)T#(3T

(3/I3(() I34I1 I#IT(4

@T5 (1 T &(3T)1 )1I '1H

1* G@1 ITH (K1 @1TI 3 I 78860;88E

6;&ustomer Perception Toward hri. *a%rang Power and Ispat td.


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E!%EEME& CLIEN%!

)eliance petroleum limited

5industan construction company

3tpc

&seb

/rasim cement

(ssar steel ltd

5indalco

/annon dunkerley and company

2indal steel works

&rompton

adbhav engineering ltd.

oma enterprises ltd.

+ u a l i t y p o l i . y

company is committed to manufacture consistently good !uality products and

timely delivery with a view to achieve customer satisfaction and will strive for

excellence to establish leading edge over their competitors.

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I3T) 4@&TI 3

#arketing research is the function that links the consumer, customer and public to

the marketer through information used to identify and define marketing

opportunities and problemsL generate, refine and evaluate marketing actionsL

monitor marketing performance and improve understanding of marketing as a

process. marketing research specifies the information re!uired to address these

issues, design the method for collecting information, manages and implements the

data collection process, analyses and communicates the findings and their

implication.

through this research researcher9s tries to unerstand organisation9s "sbpil$

activities undertaken by them to select, procure and use products or services to

satisfy the needs and wants of their customer.

G@1 ITH *2(&TIK(

i$ ound rganizational tructure through systems and procedures.

ii$ To 4evelop #arketing 3etwork.

iii$ To Increase &ustomer 1wareness.

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MEANING OF MAR0E%ING

#arketing is the process of planning and executing the conception, pricing,

promotion and distribution of ideas, goods and services to create exchanges that

satisfy individual and organizational ob%ectives. The marketing concept re!uires

that customer satisfaction, rather than profit maximization, be the goal of an

organization. In other words, the organization should be consumer oriented and

should try to understand consumer9s re!uirements and satisfy them !uickly and

efficiently, in ways that are beneficial to both the consumer and the organization.

This means that any research organizations should try to obtain information on

consumer needs and gather marketing intelligence to help satisfy these needs

efficiently.

MI!!ION

#ission statement provides a general view of the company9s products and its

method of satisfying the customer. #ission statement is ones again divided into

specific ob%ectives which are stated in writing can be measured !uantitively and

fixed for particular time. b%ectives may be business oriented or market oriented.

This help marketers to develop strategies and programs.

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Produ.t and !er1i.e Profile2/

The GOEL %M% bar comes in the following grades and sections0

/rades 0 >e-=6:, >e-=6:4, >e-:88, >e-:884, >e-::8, >e-::84, >e- 88

ections 0 Emm, 68mm, 6;mm, 6 mm, ;8mm, ;:mm, ;Emm, D;mm,

D mm and =8mm.

The GOEL 'IRE RO& comes in the following grades and sections0

/rades 0 1(0 688 , 1(0 688E, 1(0 6868 and 1(0 686;.

ections 0 : mm, :.: mm, mm, .:mm,


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O,nership Pattern2/

6langes, )ound *ar, >asteners and customized fabrication. This position

is earned due to our ongoing mission to offer consistency in !uality for both our

products and services. uperior !uality products and complete customer

satisfaction is our forte. >or ensuing these factors in our business process, we

come with re!uisite facilities in terms of infrastructure and human resources.

5ead!uartered in #umbai, it enables us to offer precision products in stipulated

time-frame. ur streamlined management and synchronization between the

different departments ranging from procurement, production, inventory, market,

sales and services result in better productivity without compromising on the

!uality of the products.

67&ustomer Perception Toward hri. *a%rang Power and Ispat td.


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1mireshmi Ispat ? Pigments Private imited

1n I!O 344526447 &ertified, 1mireshmi Ispat ? Pigments Private imited was

established in the year 6454 , and became a pioneer in manufacturing and

supplying of Iron and teel Products in a short span of time. This products have

enormous demand all across the nation and widely known for !uality, tensile

strength, efficiency and durability. 'e are also involved in dealing with >errous

and 3on->errous crap. ur products confirm to the international !uality

standards and offer excellent performance.

'e have state-of-the-art manufacturing unit that has all the re!uired machinery,which facilitate us in enhancing the production pace and !uality of the products.

ur team of dexterous and talented professionals holds expertise in this domain

and helps us in achieving the organizational goals. The products are made using

the high !uality material of construction and precised engineering techni!ues.

@nder the able guidance of our mentor #r. 1mit 4ey, who possesses rich

experience in this industry, we have carved a niche for ourselves in this industry.

ur ethical business policies and timely delivery has enabled us to gain the trust

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and confidence of the customers. 'e offer different modes of payments

considering the flexibility of the customers.

>ortran teels

Fortran !teels was incepted in 6776 by Mr Gopal Pare8h , to manufacture a

wide array of hot rolled and structural steel products. ur founder has consistently

given us the inspiration to perform better and establish as a brand in the

international market. ur goal is to secure maximum customer satisfaction which

is vital tool for customer retention. 5ence, we approach our manufacturing

procedure from a customer9s point of view so that our clients receive the best. 'e

ensure all the raw material used is of world class !uality and the technology used

in the production process adheres to entire norms sanctioned world wide.

'e offer free sampling for our clients who look forward to check and then buy the

product. This enables us to prove the !uality of the product. 'e offer free samples

on re!uest from our valuable customers all around the world. 'e provide the

samples from the same set of products that we offer in bulk.

'e offer a wide range of hot rolled and structural steel products to our global

clients. ur products are manufactured from superior !uality mild steel billets

;6&ustomer Perception Toward hri. *a%rang Power and Ispat td.


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which are procured from the leading vendors in the market. ur wide spectrum of

products includes #ild teel *ars, #ild teel 'ires, & ; 'ires, heet and Plates s

and non ferrous metal produ.ts like stainless steel, carbon steel and alloy

A.hei1ements and A,ards2/

CORPORA%E A'AR&!

The rating of being one of the world9s top ten A#ost 1dmired &ompaniesC by > )T@3( #agazine and the 5ay /roup in the Industry-#etal category.

The (conomic Times &ompany of the Hear 1ward.

The uperbrand 1ward to hri. *a%rang Power and Ispat td..

A'AR&! FOR E9CELLENCE IN 0NO'LE&GE

The #ost 1dmired Bnowledge (nterprise "#1B($ 1sia 1ward ;887 forthe sixth time.

The >ifth *# #un%al 1ward for (xcellence in earning ? 4evelopment.

A'AR&! FOR E9CELLENCE IN CORPORA%E !OCIALRE!PON!I#ILI%Y

The /olden Peacock /lobal 1ward. The ignificant 1chievement in ustainability certification from &II-IT&. The T()I & ) 1ward. The @BTI India *usiness 1ward. The Times of India & ) 1ward. The )ashtriya Bhel Protsahan Puraskar. The Ispat Paryavaran Puraskar pecial 1ward. The Fiamen &ity Top (mployers9 1ward to 3at teel Fiamen for the

second time.

;;&ustomer Perception Toward hri. *a%rang Power and Ispat td.


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'or8 Flo, Model2/

;D&ustomer Perception Toward hri. *a%rang Power and Ispat td.


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;=&ustomer Perception Toward hri. *a%rang Power and Ispat td.


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M.0insey:s ;s frame,or8 Model 2/

McKinneys 7S Model:-

#cBinney9s


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McKinneys 7S frame work with special reference to Shri Bajrang

power and ispat Ltd.

STRATEGY:

(stablishing large number of potential customer.

(xpansion of sale in all over the India.

/ather the best knowledge of market.

;&ustomer Perception Toward hri. *a%rang Power and Ispat td.


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Making Products in order to protect and satisfy the

Customers.

STRUCTURE:

&ompany is divided into >our 4ifferent departments i.e.

#arketing, >inance, 5uman resource and Production

#anagement.

(ach department is clear with its roles and responsibilities and

the work is carried out accordingly.

The industry follows a top to bottom approach.

The decision making process is centralized.

The representatives of each department meet time to time to

smooth running of business.

SYSTEMS:

The 4ecision is made by *oard of member of hri *a%rang

Power and Ispat ltd. &ompany.

The team work in the industry is commendable.

&ompany is more concern about the !uality of the products.

;1&T )H 68

P ) 88

IN%ERPRE%A%ION

In 1dvertisement ? ales Promotion parameter, :: of the customers of

*PI 9s ranked excellent, D: of them ranked good, 68 of them ranked

satisfactory and non of them ranked poor.

=E&ustomer Perception Toward hri. *a%rang Power and Ispat td.


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A)ERAGE GRA&ING OF A#O)E ALL ; PARAME%ER!

RA%ING PERCEN%AGE

(F&( (3T :

/ 4 ;E

1TI >1&T )H 6=

P ) 8;

IN%ERPRE%A%ION In 1verage grading of above all < parameters, : of the

customers of *PI 9s ranked excellent, ;E of them ranked good, 6= of them

ranked satisfactory and ; of them ranked poor.

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FIN&ING!

%he =elo, mentioned are an o1erall fa.ts and findin-s of the sur1ey

.ondu.ted2/

6. : O;8 of the customer of hri *12)13/ P '() 134 I P1T

T4., " *PI 9s$ are fully satisfied with the !uality of the product of

*PI 9s which interprets that the product of *PI 9s are trustable and

are being used by most of the users in &hhattisgarh which creates a

uni!ue goodwill for the brand.

;.


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systematic functioning of *PI 9s. There is a scope for improvement in

this area.

:. 3o customer is dissatisfied with the response to customer complaints

which shows the level of perfection in which *PI 9s works and takes

care of the &ustomers.

. *PI 9s always considers the corrective actions to be taken on the

complaints from the users of the product of *PI 9s , which is being

reflected by 8 of dissatisfaction by the customer for corrective action

complains.


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: of the customer rate it in the excellent category which includes

that they are completely satisfied with the performance of the

products.

;E of the customers rate it in the category of /ood, which

interprets as they are also satisfied to a great extent by the products

of the *PI 9s.

6= of the customer rate it satisfactory and thus they feel little bit

of improvement in certain consideration points for the products.

'hereas only ; of the customer rate it in the Poor category which

interprets that they are not satisfied by the performance of *PI 9s

products.

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RECOMMEN&A%ION

n the basis of above interpretation the suggestions or the recommendations

which the organization must follow are as under0

6. hri *12)13/ P '() 134 I P1T T4. " *PI 9s$ must take care of

the Product 4elivery performances of the organization, since in the survey

it has been seen that only 6< of the customer are fully satisfied with the

delivery performance of the products. Thus, the organization must review

their 4elivery performance and take corrective actions for the betterment of

the process.

;. The organization must also consider the little negative response by the

&ustomer for Guality of the product, &ommunication process for bidding

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and delivery performance of the products. 1 customer acts as a link

between the manufacturer and customer. o any form of dissatisfaction of

customer may create negative impact on the brand image of product.

D. &ustomers are the best agents to advertise the product and ideas.

&ollaboration with the producer they do undertake shop display,

distribution of sales literature, introduction of new product etc. In today9s

highly competitive market advertisement and sales promotion activities like

4ealer9s, 4istributer, builders and contractor meet, Target cheme,

5oardings, TK add, ponsorship programs, discount scheme etc., usually

influence customer to purchase the particular brand. )egarding this

*PI 9s activities are good compared to their competitors.

=. 4uring my survey I felt that company should promote +advertise their

product with social problems like conservation of water + water harvesting.

This will give a massage that company is not only aiming for profit but at

the same time is concerned about social problems also.

.

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LIMI%A%ION!

I have to face some problem while doing my research work. It is not possible to

get total result form pro%ect work. ome important limitations, which I faced

during my research are 0

!AMPLE !I E 0 1s the area of users of hri *12)13/ P '() 134 I P1T

T4., Product is very large, the sample is restricted to one state &hhattisgarh and

688 only.

RE!PON!E ERROR 0 The response rate of mail survey is low. 5ence, the

resulting sample will not be representative one. The response given to the

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researchers were not always accurate since satisfaction is !ualitative indicator the

respondents regarding their understanding of satisfaction.

LIMI%A%ION OF #IA!NE!! 0 generally responders are based to the !uestion

raised, thus the result of research will have error and the very purpose of research

is lost. Therefore took outmost care while dealing with respondent.

CONCLU!ION

1s said by Mahatma Gandhi A a customer is the most important visitor on our

premises, he is not dependent on us, we are dependent on him. 5e is not an

interruption in our work, he is the purpose of it. 5e is not an outsider in our

business, he is part of it. 'e are not doing him a favour, he is giving us an

opportunity to serve him.C

/oel /roup started their %ourney with / ( 1)I1 with fixed length and fixed

weight concept first time in &hhattishgarh market. Then foreseeing the trend, they

introduced / ( T#T bars with Thermex technology in private sector in

&hhattishgarh before others thought for it. )ecently they introduced / ( 'I)(

) 4 and 5* 'I)(.

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4uring my pro%ect work I feel that their !uality has been well accepted in the

&hhattishgarh market and has succeeded in creating a niche in this highly

competitive market. It will not be out of place to mention that the present status of

*PI 9s products whether / ( T#T, / ( 'I)( ) 4 or 5* 'I)( are the

result of deep bondage of company with its &ustomers "4ealers, 4istributors,

*uilders and &ontractors$.

ngoing development initiative ensure that *PI 9s continues to improve its

service and the !uality of products it supplies. trict process control and the

rigorous application of their !uality assurance standards provide the peace of mind

that all products will fulfil our specification, and that is the point whose clearly

separate them to their competitors.

+uestionnaire

5 "o, do you rate the .ompany in ?uality of the produ.t @

(xcellent Q

/ood Q

atisfactory Q

Poor Q

6 "o, do you rate the .ommuni.ation of .ompany re-ardin- =iddin- @

(xcellent Q

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Vishwadeep Project 1

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