Market Survey Report On “Customer preference toward VISHAL MEGA MART in Bareilly” SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE DEGREE OF Bachelor OF BUSINESS ADMINISTRATION ACADEMIC YEAR 2008-2011 Submitted by : Submitted to : Gaurav Sharma Dr. Angrish kr. Agarwal
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Market Survey Report On
“Customer preference toward
VISHAL MEGA MART in Bareilly” SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT
FOR THE DEGREE OF Bachelor OF BUSINESS ADMINISTRATION
ACADEMIC YEAR 2008-2011
Submitted by : Submitted to :
Gaurav Sharma Dr. Angrish kr. Agarwal
BBA-VI Sem/Section B IIMS, Bareilly Roll No. 915492
TO WHOM IT MAY CONCERN
This is to certify that Mr. Gaurav Sharma student of BBA IV Semester in our institute has successfully completed his Market Survey Report entitled “Customer preference toward RETAIL INDUSTRY in Bareilly:-VISHAL MEGA MART” for the partial fulfillment of the Bachelor of Business Administration degree from M.J.P Rohilkhand University.
This work is original and has never been submitted before.
Prof. Arpan Khastagir Dr. Angrish Kr.Agarwal
Director, IIMS Project Guide
PREFACE
The BBA program is well structured and integrated course of business studies. In
every professional course training is an important factor. The main objective of
practical training is to develop skill in student by supplement to the theoretical
study of business management in general. Industrial training helps to gain real life
knowledge about the industrial environment and business practices.
Professors give us theoretical knowledge of various subjects in the college but we
practically exposed of such subjects when we get the training in the organization.
During the whole training I got a lot of experience and came to know about the
management practices in real that how it differs from those of theoretical
knowledge and the practically in the real life.
In todays globalize world, where cutthroat competition is prevailing in the market,
theoretical knowledge is not sufficient. Beside this one need to have practical
knowledge, which would help an individual in carrier activities and it is true that,
“Experience is the Best Teacher”
ACKNOWLEDGEMENT
A lot of gratitude and thanks are due individuals-whose continuous support
and guidance was very much conducive for the fruitful completions of this Project.
I wish to express my deep and sincere thanks to Dr. Angrish kr. Agarwal for
giving me a wonderful Project to work upon.
My appreciation and gratitude also goes to the franchisee of Vishal Mega
Mart of my area entire for sharing their experiences to widen my horizon and able
to see real market place in the right perspective.
We will be failing in our duty if we do not acknowledge the assistance given
to us by various consumers whom I visited during the course of my Project and
entire management.
Gaurav Sharma
CONTENT
1. Synopsis
2.Company profile
3. Research methodology
4 Introduction of retail industry
5. Data presentation & analysis
6. Conclusion
7.Limitations
8.Bibliography
Synopsis
INTRODUCTION
Vishal Mega Mart started as a humble one store enterprise in 1986 in Kolkata
(erstwhile, Calcutta) is today a conglomerate encompassing 183 showrooms in 110
cities / 24 states. India’s first group had a turnover of Rs. 1463.12 million for fiscal
2005, under the dynamic leadership of Mr.Ram Chandra Agarwal. The group had a
turnover of Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal
2007.
The group’s prime focus is on retailing. The Vishal stores offer affordable family
fashion at prices to suit every pocket.
The group’s philosophy is integration and towards this end has initiated backward
integration in the field of high fashion by setting up a state of the art manufacturing
facility to support its retail endeavors.
Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost
all price ranges. The showrooms have over 70,000 products range which fulfills all
your household needs and can be catered to under one roof. It is covering about 29,
90, 146 sq. ft. in 24 states across India. Each store gives you international quality
goods and prices hard to match. The cost benefit that is derived from the large
central purchase of goods and services is passed on to the consumer. Hyper-market
has also been opened for the Indian consumer by Vishal. Situated in the national
capital Delhi this store boasts of the single largest collection of goods and
commodities sold under one roof in India.
OBJECTIVES
To know the people perceptions towards retail outlets.
To know the consumer’s expectations from Vishal Mega Mart.
To find out the satisfaction level of the customers at Vishal mega mart
RESEARCH METHODOLOGY
Type of research : Descriptive research
Sampling technique: Convenient sampling
Size of the sample : 50
Type of data :Primary & Secondary Data
Universe of study: Vishal Mega Mart
Data collection instrument: Questionnaire
Sources & statistical analysis: Through chart
COMPANY PROFILE
Introduction of Vishal Retail Ltd
Type Hypermarket
Founded 1986(Kolkata)
Headquarters Delhi
Industry Manufacturing & Retail
Annual Turnover Rs6026.58cr (2007)
Project Apparels, Departments, Grocery
store
Vishal Retail Ltd, a leading player in the Indian retail industry, is a
pioneer in discount retailing and is focused on tier II and III cities in
the country. It has a strong presence in manufacturing and retailing of
readymade garments (apparels); retailing of non-apparels and a large
variety of FMCG products. The company has pan-India presence with
108 mid-sized hypermarket format stores as on April 28, 2008
covering about 2.3mn sq ft retail space area. Vishal is supported by
strong manufacturing set-up in Gurgaon, Dehradun and Manesar with a
capacity of 5,000 garment pieces per day in each unit. It also has 29
warehouses located in 8 key cities in India covering over 1.1mn sq ft
area.
Vishal started as a humble one store enterprise in 1986 in Kolkata
(erstwhile, Calcutta) is today a conglomerate encompassing 117
showrooms in 75 cities / 20 states. India’s first hyper-market has also
been opened for the Indian consumer by Vishal. Situated in the
national capital Delhi this store boasts of the single largest collection
of goods and commodities sold under one roof in India
The group had a turnover of Rs. 1463.12 million for fiscal 2005, under
the dynamic leadership of Mr. Ram Chandra Agarwal. The group had
of turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million
for fiscal 2007.
The group’s prime focus is on retailing. The Vishal stores offer
affordable family fashion at prices to suit every pocket.
The group’s philosophy is integration and towards this end has
initiated backward integration in the field of high fashion by setting
up a state of the art manufacturing facility to support its retail
endeavors.
Company Background
Vishal Retail was incorporated on July 23, 2001 as Vishal Retail
Private Limited as a retailer of ready-made apparels in Kolkata in
2001. The company has acquired the business of 'M/s The Vishal
Garments' and 'M/s Vishal Garments' in 2001. In 2003, the company
has acquired the manufacturing facilities from Vishal Fashions Private
Limited and M/s Vishal Apparels.
Vishal is one of fastest growing retailing groups in India. Its outlets
cater to almost all price ranges. The showrooms have over 70,000
products range which fulfills all your household needs, and can be
catered to under one roof. It is covering about 2059292 lac sq. ft. in 18
states across India. Each store gives you international quality goods
and prices hard to match. The cost benefits that are derived from the
large central purchase of goods and services are passed on to the
consumer.
The Founders
Mr. Ramchandra Agarwal Mrs. Uma Agarwal
Mr. Surendra Agarwal
Investment Rational
Vishal Retail sells ready-made apparels (including its own
Brands) and wide range of household merchandise and other
Consumer goods such as footwear, toys, watches, toiletries, grocery
items, sports items, crockery, gift and novelties.
Vishal is value Retail Company catering to middle and lower
middle income groups.
As Apparel segment contributes 63 percent; it has plans to
focus more on FMCG.
To reduce cost, Vishal does in-house production of apparels,
Procurement of goods directly procurement of goods from the
small and medium size vendors and manufacturers.
Efficient Logistics and distribution system along with
Customized product mix at stores depending on the regional
customer behavior and preferences.
Plans of penetrating deeper into Tier 1 and Tier 2 cities to bank upon
early mover advantage, where organized retail is yet to make a
significant mark, which will help establish and build customer loyalty
prior to other players.
Higher margins of around 5-6 percent in private labels which account
for 10 percent of sales in FY07.
Future Prospective
Vishal Retail Ltd has declared that the company has opened four new
Showrooms at different localities.
The company has opened a store at Shree Ram Palace, Main Delhi
Road, Meerut. This is the company’s second store in Meerut spreading
across an area of 3,600 Sq. ft. (Approx).
The company opened a store at Nauchandi Garh Road, Meerut
commonly called Dreams, Opp. Samrat Heavens, Meerut. This is the
company’s third store in Meerut covering up an area of 12,000 Sq. ft.
The company has opened a showroom at Enclave, Near BSNL Office,
Ranipur More, Haridwar. This is the company’s first store in Haridwar
spreading across an area of 9,545 Sq. ft. (Approx).
The company opened its store at Arcade, Plot No. 56-58, Dumas
Road, Piplad, Surat. This is company’s second store in Surat spreading
across an area of 38,000 Sq. Ft (Approx).
Vishal Retail Limited is an India-based retail company. It was
established in 1986. It was formerly called Vishal Retail Private
Limited and changed its name to Vishal Retail Limited in 2006.
The company is based in New Delhi, India.
As of August 8, 2007, the company operated 53 retail stores, including
two stores that are operated by its franchisees. It sells readymade
clothes, and a variety of household merchandise and other consumer
goods, including toys, footwear, toiletries, sports items, watches,
grocery items, crockery, novelties and gifts.
Today, the stock is hovering around Rs 724 on the Bombay Stock
Exchange. Vishal Retail has seen a 52-week high of 812 and low of Rs
423.
Infrastructure
Vishal Retail Ltd. has a factory in Gurgaon, Haryana. This factory has more than
700 imported machines that have a capacity to manufacturer 150000 pieces a
month. The factory occupies 80000 sq ft of covered space. The Vishal group
indirectly gives employment to more than a 1000 people. These people work in
ancillaries that supply finished goods to the company
Our 10 warehouses cater to 183 showrooms in 24 states/110 cities across India. It
corporation that runs a chain of large, discount department stores. It is the world's
largest public corporation by revenue, according to the 2007 Fortune Global 500.
Founded by Sam Walton in 1962, it was incorporated on October 31, 1969. It
opened its home office and first distribution center in Bentonville, Arkansas. It had
38 stores operating with 1,500 employees and sales of $44.2 million .Wal-Mart is
the largest grocery retailer in the United States, with an estimated 20% of the retail
grocery and consumables business, as well as the largest toy seller in the U.S., with
an estimated 22% share of the toy market. Wal-Mart is the largest private user of
electricity in the US. Owns a subsidiary electric company in Texas, and will
possibly move into the power business. It is also undertaking a number of
environmentally conscious initiatives to reduce energy usage and waste. Wal-Mart
operates in Mexico as Walmex, in the UK as ASDA, and in Japan as Seiyu. It has
wholly-owned operations in Argentina, Brazil, Canada, Puerto Rico, and the UK.
Wal-Mart's investments outside North America have had mixed results: its
operations in South America and China are highly successful, but it sold its retail
operations in South Korea and Germany in 2006 after sustained losses. On
September 12, 2007, Wal-Mart introduced new advertising with the slogan, "Save
Money Live Better," replacing the "Always Low Prices, Always" slogan, which it
had used for the previous 19 years. Global Insight, which conducted the research
that supported the ads, found that Wal-Mart's price level reduction resulted in
savings for consumers of $287 billion in 2006, which equated to $957 per person
or $2,500 per household
Carrefour SA is a French international hypermarket chain,
with a global network of outlets. The group was created
by Marcel Fournier and Denis Deffore in 1957. It is the
second largest retail group in the world in terms of revenue after Wal-Mart.
Carrefour operates mainly in Europe, Brazil, Argentina, Dominican Republic and
Colombia, but also has shops in North Africa and Asia. Carrefour means cross-
road in French. Carrefour is active in many types of retail distribution:
hypermarkets, supermarkets, Discount Store, Grocery Stores, Cosmetics, and Cash
& Carry. Recently The $130 billion French retail Carrefour has set up a 100
percent-owned arm to enter the wholesale merchandise business in India and will
opt for the franchising route to open multi-brand retail stores in the country,
Carrefour WC&C India will also enter these areas where the Indian franchisee can
get the same technical expertise that go into running the retail trade stores of the
French company across the globally.
The Kroger Co. is an American retail supermarket chain and
parent company, founded by Bernard Henry Kroger in 1883 in Cincinnati, Ohio. It
reported over US$66 billion in sales during fiscal year 2007 and is currently the
second-largest grocery retailer in the country by volume and third-place general
retailer in the country, with Wal-Mart and The Home Depot filling slots one and
two, respectively. Kroger operated, either directly or through its subsidiaries, 2,500
grocery stores, 579 of which had fuel centers, nearly 800 convenience stores, 400-
plus jewelry stores, and 42 manufacturing facilities in 32 states; we employ a
growing family of more than 290,000 associates coast-to-coast and presently
Kroger is active in many other Retail Distribution like Bakery, Banking, beer,
dairy, wine etc…. The slogan of Kroger co. is “Right Store. Right Place”. Kroger’s
recently launched Perishable Donations Partnership will bring critically needed
perishable food items into the food bank process. The company-wide program will
increase the number of stores in the Kroger family that donate safe, perishable food
to Second Harvest food banks that are equipped to safely handle and distribute
fresh food. Kroger’s goal is to donate 50 million pounds
of nutritious, fresh food across the country.
Data presentation & Data analysis
Q1. Do you know about organize retail?.
15
35
Yes
No
RESULT;- From the survey it is concluded that more than 70% of the total
respondent does not know about retail industry.
Q2. Do you know about vishal mega mart in Bareilly?
47
3
Yes
No
RESULT;- From the survey it is concluded that maximum number of
respondent know about vishal mega mart in Bareilly.
Quse3. Currently from where do you purchase daily need of items?
Local Kirana Store Vishal Mega Mart Others0
5
10
15
20
25
30
RESULT;- from the survey it is concluded that most of the respondent purchase daily need of items from other sources.
Ques4.How often do you buy product from vishal mega mart?
Daily Fortnight Weekly Monthly0
5
10
15
20
25
Result: From the survey it is concluded that maximum visit of respondents are twice in a month.
Q5. Why do you purchase you material from here?
If kirana
-----------Because of Rate
………...Because of Quality
………...Because of Service
If retail store
-----------Because of Rate
………...Because of Quality
………...Because of Service
RateQuality
Service
0
5
10
15
20
25
30
Kirana
Retali Store
RESULT;-it is concluded from the survey that most of the respondent like to purchase from retail store because of quality and from local krianas because of rates.
Q6. Would like to purchase from retail store?
39
11
Yes
No
RESULT;- From the survey it is concluded that most of the respondent like to purchase from retail store.
Ques.7. are you satisfied with the customer service offered in vishal mega mart?
Good Average To an extent Need to be improved
0
5
10
15
20
25
Result;-From the survey it is concluded that maximum number of respondents are assuming that the customer service of vishal mega mart is to an extent.
Ques8.what do you purchase mostly from vishal mega mart?
Cloth Grossery Cosmetic Accessories0
2
4
6
8
10
12
14
16
18
1413
17
6
RESULT;-From the survey it is concluded that 17 of total respondent purchase cosmetics mostly,14 likes to purchase cloths,13 likes to purchase grocery and 6 likes to purchase accessories..
Q9. What sort of services would you will like the most in different retails stores?
More Variety Discount on branded products
Discount on FMCG Better customer service
0
5
10
15
20
25
30
35
40
45
Result: From the survey it is concluded that 39 respondents preferred more variety in vishal mega mart while purchasing.
Q10- How much rating will you give to retails store?
Highly satisfied Satisfied Can't say Dissatisfied Highly Dissatisfied0
5
10
15
20
25
Result: As per responses about 46% respondents are Satisfied with
retail store.
Conclusion
Indian economy is going through huge change. Retail is taking a centre stage. Big
Bazaar has been the pioneer of retail in India.
There is a learning to be learnt from this case. The document discusses the research
done to see what the psyche of consumer is and how to harness it for future
business opportunities.
Vishal is the one of the biggest and the most popular company, which has
come in Retail business.
Vishal is introducing its Retail Store named“ Vishal Mega Mart”
Vishal Mega Mart are selling all daily needs item, Foods items, Cloths,
utensils, Gift items etc.
There is also a fast food corner where customer can also enjoy.
`By the cause of introducing Retail stores, the Competitions will increase
and it will be beneficial for the customers, and price of the entire product
will be reasonable.
Vishal Mega Mart will be very beneficial for customers, farmers Retailer &
Whole seller.
Customers will get right quality product at right price. Having more options
of purchasing will benefit him. He will be free from all kind of traps of
mediators and commission agents.
SUGGESTIONS:
Company need to spend a lot on advertising and promotion to
create brand image of its product.
Make frequent advertisements in both print and electronic media.
Making stalls in corporate meals like trade fair, maybe beneficial
to create brand image of its product.
Need to provide additional offers and discounts as per customer
requirements.
Need to include varieties of similar item.
Provide more discounts on FMCG.
Provide better customer service.
Better if we provide filtered information about Vishal.
LIMITATIONS OF THE STUDY:
Sometime respondents are not taking interest in such type of
surveys therefore there is chance that they might be giving wrong
information.
The respondents are free from all barriers so he/she can give
his/her opinion which may not be true in many occasions.
The staff of the Vishal only provides/ communicates the merits
of its products.
Project was undertaken in the Bareilly region only .So it might
not be a true Representation of the views of the insured of other
places.
The project is based on survey of population related to Vishal
Mega Mart only. For a better & magnified picture
Competitor’s similar study should be undertaken .
All the responses taken are personal opinions & perception of the
respondents that are subjective.
BIBLIOGRAPHY
In order to prepare my project report, I have gone through these books &