Virtual worlds for business learners

11/24/2011

Virtual worlds for business learners E‐Learning and Knowledge Sharing (ELKS)

Tuija Marstio

Tuija Marstio Senior Lecturer at Laurea University of Applied Sciences, Lohja Unit

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Blankuska Tebaldi

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Why virtual worlds?

ØEducation + entertainment + culture + business Ø A game­like environment Ø Learning through different senses Ø International environment Ø Effective distance learning

Second 

Life 

Business 

opportunities 

Marketing 

Brand building 

Custormer service 

Service Design 

RL business Learning paths with tasks 

Interactive learning 

Experiencial 

learning 

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LEARNING ENVIRONMENT 

SUBSTANCE 

REGIONAL DEVELOPMENT

Companies already using Second Life

” Buying a virtual product gives you the same experience as if you were buying it in a real store”

Yolanda Hirvi/ Nyt‐liite 18.3.2011

­ Presenting the prototypes of the houses in three dimensions ­ Meeting the clients in a virtual office 

Planning Agency, Wisconsin, USA

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Learning environment

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The entrepreneurship village 

•Entrepreneurship path • The area of wellbeing

of an entrepreneur • A virtual company ”The Shoe House” • A Shopping Center • Online business center • Family business

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Learning path ‐ Entrepreneurship

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Stop #1: The qualities of an entrepreneur

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Online store Family business

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The Shoe House Main Office

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The Shoe House Shop

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Making snow angels in the Laurea Winter Wonderland

Added value:

Strong feeling of presence, Immersive environment Sociability Edutainment Innovative International 

The imagination is the only limitation

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Regional Development 

Aamumaa –natural cosmetics company

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The Tytyri Mine

Other areas

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­Laurea Haven: learning environment for nurse students 

­ Recreational areas: * Cafés * Winterland with sauna, swimming, fishing * Street Football 

­ Several meeting areas 

­ The House of the Oldest of the Village: Ms. Siiri ­ The Hut of Pate­Pärjääjä, ex entrepreneur, now alcoholic

First there was nothing…

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‐Planning with students /spring 2011; benchmarking, brainstorming ‐ Building started during spring 2011 ‐ Opening ceremony 19th of December 2011

‐All first year students create an avatar and learn to use SL since 2009

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The dialogue between the structure and the content 

Remember the user friendliness! 

Manuscript on wiki­platform 

Students heavily involved at every stage of planning

Thank you!

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Tuija Marstio SL: Blankuska Tebaldi 

[email protected] 

Twitter: tuitzi