Virtual Presence Management at Magnolia Amplify Miami 2013

Magnolia is a registered trademark owned by Magnolia International Ltd.Version 1.1

7.3.2013 MiamiBoris Kraft, CTO & Co-Founder Magnolia International Ltd.

Manage your Presence, not your Content

1Image: http://queernewyorkblog.blogspot.ch/2011/09/good-ol-reliable-nathans.html

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no thanks!

4 Photo © Boris Kraft. All Rights Reserved

VPM provides people the opportunity to interact with

organizations through virtual channels instead of a physical

location

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6 Photo © Boris Kraft. All Rights Reserved

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VPM Can be Disruptive

Amazon replaces bookstore chainsCraigslist replaces newspaper classifiedsOnline travel sites replace travel agencies

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Virtual Presence is the people’s API to your organization

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Virtual Presence Maturity Scale

Virtual Presence Management

Integration CMS Publishing

Apps

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CMS: UI for a Set of Core Services

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repository storage

publishing / STK

scalability

security

data import / caching

observation

workflow / BPM

… (many more)

Integration

Spring Integration: Blossom

Grails Integration: Maglev

Java Platform

Data Module, Importer

Standard Web Technologies

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Multi-Channel Publishing

STK

• Web Templates –�Desktop• Mobile Templates – Tablets, Smartphones

Many others

• Newsletter• Point of Sales• Mobile Apps• …

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Example Virtual Presence Technology Chain

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Caching, Enriching & Publishing data

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How does VPM relate to Web

Experience Management?

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WEM’s driver is the wish to optimize revenue for existing

customer interactions

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WEM is all about personalization – bringing the

right content to the right person at the right time.

Instead of this…

21 Photo © Boris Kraft. All Rights Reserved

You might prefer this?

22 Photo © Boris Kraft. All Rights Reserved

Virtual Presence Management

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looks at the world from the customer’s perspectiveHow can an organization generate more value for their clients/members/citizens/employees?

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Learn more:magnolia-cms.com/vpm