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Virtual Management
A brief introduction to Virtual Management and the dynamics connected to Virtual Management
Visit us at http://www.lederuddannelse.nethttp://www.facebook.com/bedreledelse
We can´t solve twenty-first-century
problems with nineteenth century organizations
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Johnny H. Ryser
• IBC Kurser
• Head of the teams: - Leadership- Project Management- HR - Innovation
• Areas of special interest:- Leadership 2.0- Virtual Management- Project management- Innovation
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Agenda• Definition on Virtual
Management• Why Virtual
Management• The tools• Understanding the
Critical Success Factors
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Definition IA virtual team is a working team – a collection of individuals- who are mutually depended in their
tasks- who shares the responsibility on the
results - who perceives themselves and are
perceived as an intact social unit, incorporated in one or more social systems, which together manage their relations across organizational boundaries
(Gibson & Cohen 2003)
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Definition II
Research from MIT in 1977:
Seperated by more than 50 feet
… then we actually can consider ourselfs
as working in a virtual team
Since 1977 – the price of communication has collapsed
- How does this affect the way we work???
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Definition III - Homo Conexus
Du ut des – I give – so You can give
-shaped people is needed(Morten T. Hansen Havard Business School)
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ContinuouslyKnowledge building
Interaction
matrix
Dimensiones in interactions
DistributedMeetings, decisions, chat,
Phonecalls, second life
ContinuouslyKnowledge building,
Coordination, knowledge Sharing, leadership,
discussions
Synchronous Asynchronous
Sam
e p
lace
Diff
ere
nt
pla
ces
SemisynchronouslyMicroblogging, stream of
conscoiusness, coffe machine chat
Face to faceSensitive processes,
celebrations
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ContinuouslyKnowledge building
Interaction
matrix
Dimensiones in interactions
DistributedMeetings, decisions, chat,
Phonecalls, second life
ContinuouslyKnowledge building,
Coordination, knowledge Sharing, leadership,
discussions
Synchronous Asynchronous
Sam
e p
lace
Diff
ere
nt
pla
ces
SemisynchronouslyMicroblogging, stream of
conscoiusness, coffe machine chat
Face to faceSensitive processes,
celebrations
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Internal WIKI System
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Interaction
matrix
Youtube (Mærsk)
DistributedMeetings, decisions, chat,
Phonecalls, second life
ContinuouslyKnowledge building,
Coordination, knowledge Sharing, leadership,
discussions
Synchronous Asynchronous
SemisynchronouslyMicroblogging, stream of
conscoiusness, coffe machine chat
Face to faceSensitive processes,
celebrations
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Internal Microblog (IBC, Danfoss)
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Open Innovation (Innocentive)
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ContinuouslyKnowledge building
Interaction
matrix
Dimensiones in interactions
DistributedMeetings, decisions, chat,
Phonecalls, second life
ContinuouslyKnowledge building,
Coordination, knowledge Sharing, leadership,
discussions
Synchronous Asynchronous
Sam
e p
lace
Diff
ere
nt
pla
ces
SemisynchronouslyMicroblogging, stream of
conscoiusness, coffe machine chat
Face to faceSensitive processes,
celebrations
Democratic principle: Make people
have the same opportunity to participate
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Why Virtual Management• Current leadership theories are developed
by people born when the average company had less than 4 employers and 93% of all jobs were connected to agriculture (Gary Hamel)
• Communication is almost for free
• The Internet is the operating system of innovation (Gary Hamel)
• The Global Village has now 4 billion citizens – global market and global production
• The age of hyper specialization (HBR Winther 2011)
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Virtual Teams Outperform colocated teams
MIT Sloan Review Juli 2009: How to Manage Virtual Teams
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Project networks outperforms Project teams
Same baseline
Project Networks outperformer Project teams
MIT Sloan Review Marts 2011: Why Project Networks Beat Project Teams
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Critical Success Factors
• Motivation paradigm
• Knowledge and social interactions
• Three levels of collaboration
• Work distribution
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Motivation ParadigmMotivation 1.0:Survival
Motivation 2.0:Whip-Carrot
Motivation 3.0:Inner Motivation
Find food - Complex Societies- Industrialization- Humans as a machine
- Autonomy- Coping- Higher Purpose
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Ledelse i en 2.0 Verden
Algoritmic taskWhip and Carrot works!
Heuristic taskWhip and Carrot does NOT work
William Kamkwamba”The boy who harnessed the
wind”
Tray has two functions
Add Whip and carrot, and the task will take
(far) more time
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Knowledge and social interactionsCognitive Processes
Socio emotional Processes
Kreins 2004
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Three Levels of Collaboration
Sharing
Collaboration
Joint Action
No Shared decisions
ConversationShared decisionsMaking products that could not be made without the team
Community – where decisions kind of ties the individualsThe team is a kind of a familiy
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Task distribution
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The do´s and don’t´sFrom the MIT Study in 2009:
• Emphasize both the Socio emotional and the task related processes!
• Emphasize teamwork skills• Promote self-leadership across
the team• Provide for face-to-face
meetings• Foster a “global culture.”
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Further Questions• Virtual Management across
cultures?
• Virtual Management across organizational borders
• Connection to Web 2.0
• Virtual Management and Leadership 2.0?
• …?