Virtual Advisory Board Best Practices

The leader in healthcare professional digital collaboration solutions

April, 2015

Best Practices for Maximizing Insights via Virtual Advisory Boards

Advisory Boards!!!

2

All pharmaceutical companies exploring:

How can I … • Do more with less?

• Realize cost savings?

• Be more responsive to the market?

• Develop a more effective strategy?

• Build stronger physician relationships?

• Gain more timely information?

How can I engage HCPs differently?

3

Advancements in VenuesGetting information from Advisors

4

Surveys

Live Meeting

WebConference

Video Meeting

“Over”Time

Venues

“Real”Time

Venues

Last 50 Years Last 10 Years Last 3 Years

Video Meetings/Live

5

Business Goals

Non-Verbal Communication

Early Relationship Building

“Groupthink”

• In-depth Feedback

• 100% Participation

• Logistics & Scheduling

• Ease of Summation

Primer – Advancements in Venues

6

Live Meeting

WebConference

Video Meeting

Online Discussion

“Over”Time

Venues

“Real”Time

Venues

Last 50 Years Last 10 Years Last 3 Years

Surveys

Online Discussion

7

Business Goals

• Non-Verbal Communication

• Early Relationship Building

• “Groupthink”

In-depth Feedback

100% Participation

Logistics & Scheduling

Ease of Summation

Our Experience

8

Video Meeting

Online Discussion

WebConference

We provide modern communication solutions

to improve business outcomes.

20THERAPEUTI

C AREAS

Mining the Data50 Online Discussion sessions - 2014

9

28COUNTRIES

568KEY OPINION

LEADERS

50SESSIONS

1. Let the business need drive the usage of venues, not vice versa

TAKEAWAYS: Some Conclusions from the Data

10

A common practice was to augment existing live meeting programs with virtual sessions.

11

“Augment” annual live meetings with more frequent touch-points throughout the year

JAN APR JULY OCT DEC

“Bookend” a valuable live meeting with virtual sessions

SEP OCT NOV

“Replace” live meetings completely with virtual sessions

JAN APR JULY OCT DEC

TAKEAWAY: Virtual sessions were “right-sized” to fit a variety of insights needs.

12

DURATION (IN DAYS):

7-31

# OF ADVISORS

4-19 AVERAGE # ADVISORS:

9

TAKEAWAY: Virtual sessions were “right-sized” to fit a variety of insights needs.

13

# OF QUESTIONS:

2-43

PAGES OF TRANSCRIPT:

7-153 AVERAGE PAGES OF TRANSCRIPT:

33

TAKEAWAYS: Some Conclusions from the Data

14

1. Let the need drive the venue, not vice versa

2. Being easier to work with yields highly satisfied KOLs

3. Demographics don’t matter

4. Fewer questions = more discussion per question

1. Moderation is important

CONVENIENCE:

15* From Insights Suite HCP activity data in 2014

72%

% o

f Lo

gin

s D

uri

ng

ove

r 2

4 H

ou

r Pe

rio

d*

of HCPs participated in Within3 sessions during “gaps” in their busy work day.

CONVENIENCE:

16

30%of HCPS used mobile devices to access Within3 virtual sessions.

SATISFACTION:

17

* Feedback from Healthcare Professionals (HCPs) participating in Within3 virtual meetings in 2014

Agree NeutralDisagre

e

I found the online platform to be easy to use.

93% 6% 1%

The content and questions presented in this virtual advisory board session were appropriate and engaging.

99% 1% 0%

The ability to read and reflect on the posts of other advisors in the virtual advisory board is a benefit.

92% 6% 2%

The virtual advisory board allowed me to perform my role as an advisor effectively and efficiently.

90% 8% 2%

I would be interested in participating in a virtual advisory board again in the future.

93% 7% 0%

of HCPs wished to participate in future virtual advisory boards.

93%

TAKEAWAYS: Some Conclusions from the Data

18

1. Let the need drive the venue, not vice versa

2. Being easier to work with yields highly satisfied KOLs

3. Demographics don’t matter

4. Fewer questions = more discussion per question

1. Moderation is important

TAKEAWAYS: Usage data did not support common “stereotype” myths.

19

“I love technology!” “Huh?”

TAKEAWAYS: We saw similar participation levels regardless of age.

20

Analysis by therapeutic area also yielded no significant differences in participation levels.

21

TAKEAWAYS: Some Conclusions from the Data

22

1. Let the need drive the venue, not vice versa

2. Being easier to work with yields highly satisfied KOLs

3. Demographics don’t matter

4. Fewer questions = more discussion per question

1. Moderation is important

Smaller numbers of questions per session promoted twice as much discussion.

23

AVG HCP WORDS PER

QUESTION

> 5 QUESTIONS

701-5 QUESTIONS

140

100%

TAKEAWAYS: Some Conclusions from the Data

24

1. Let the need drive the venue, not vice versa

2. Being easier to work with yields highly satisfied KOLs

3. Demographics don’t matter

4. Fewer questions = more discussion per question

1. Moderation is key

Moderators who took an active role during their virtual sessions drove 30% more feedback.

25

AVG HCP WORDS PER

QUESTION ASKED

PASSIVELY MODERATED

54

ACTIVELY MODERATED

75

30%

Summary:5 Best Practices for Online Discussion sessions

26

1. Let the need drive the venue, not vice versa

2. Being easier to work with yields highly satisfied KOLs

3. Demographics don’t matter

4. Fewer questions = more discussion per question

5. Moderation is key

The leader in healthcare professional digital collaboration solutions

QUESTIONS?