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Virginia AIA 100 th Anniversary James P. Cramer Chairman and Founding Principal Greenway Group DesignIntelligence
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Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Aug 14, 2020

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Page 1: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Virginia AIA

100th

Anniversary

James P. Cramer Chairman and Founding Principal

Greenway Group

DesignIntelligence

Page 2: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Virginia Accord

• Responsible job creation (3 initiatives)

• A constructed environment that

contributes to the well-being of future life,

not its erosion (4)

• A commitment to public health(3)

• A commitment to systems of mass transit

reducing environmental impact and energy

use (3)

• Responsible land development (4)

Page 3: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

AIA Virginia Vision

Through a culture of innovation,

the Society empowers its

members and inspires the

creation of a better environment

Page 4: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

The future.

Page 5: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

The future.

Page 6: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Who we are

Page 7: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Who we are

Page 8: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Foresight > Disruption

Page 9: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its
Page 10: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its
Page 11: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its
Page 12: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

TT

T

Foresight > relative scale and impact

T

LOCAL

STATE

NATIONAL

GLOBAL

T

T

Page 13: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Foresight > context for business

Trend

Trend

TrendTrend

Trend

Trend

Future

operating

environment

STRATEGIC

CONTEXT +

INNOVATION

Page 14: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Foresight > lifecycle analysis

Testing

Incoming

Pre-Peak Post-Peak

Declining/Outgoing

Page 15: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Foresight > personal career lifecycle

RELEVANCEAEC profession

& marketplace

Page 16: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Foresight > strategic renewal

Page 17: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Foresight > trajectory & extrapolation

TODAY TOMORROWYESTERDAYDAY BEFORE

YESTERDAY

?

?

?

External

factors External

factors

External

factors

Page 18: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Foresight > trends affecting firms

FIRMS

ECONOMY

STAFF

ISSUES

DEMOGRAPHI

CS

LEADERSHIP

&

OWNERSHIP

TRANSITION

FEE

PRESSURE

NEW

OPPORTUNIT

Y

TECHNOLOG

Y

DELIVERY

PROCESS

CHANGE

RISKTALENT

SHORTAGE

EVOLUTION OF

PRACTICE &

BUSINESS

MODEL

STAFFING

MODEL

CHANGES

Page 19: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Foresight > How fast? How important?

100

1000

Pace

Importance

Page 20: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Foresight > Design/Enterprise model

Page 21: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

What is the logical sequence?

2 4 … … …

Foresight > blind spots

Page 22: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Linear change

2 4 6 8 10

Foresight > blind spots

Page 23: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Accelerated change

2 4 8 16 32

Foresight > blind spots

Page 24: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

What about this sequence?

2 4 16 256 65,536

Foresight > blind spots

Page 25: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

What about this sequence?

8 4 6 10 2

Foresight > blind spots

Page 26: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

8

4

6

10

2

Eight

Four

Six

Ten

Two

Foresight > blind spots

Page 27: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Foresight > discussion

Key issues &

opportunities

Page 28: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

5 MEGATRENDS

2

Global

economic

power

1

Demographic

shifts

3

Urbanization

4Resource

scarcity/ climate

change

5Technology

Page 29: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

5 MEGATRENDS

1

Demographic

shifts

3

Urbanization

Resource

scarcity/ climate

change

EXPANDED

DEFINITION OF

SUSTAINABILITY

RESILIENT DESIGN

PUBLIC

HEALTH/PUBLIC

INTEREST DESIGN

4WORKPLACE &

JOBSITE

TECHNOLOGY

COMMUNICATION

& MARKETING

CONSUMER

EXPECTATIONS &

HABITS

5Technology

CONSUMPTION

HABITS

DEMANDS ON AEC

2

Global

economic

power

WORK-

FORCE

DIVERSITY

TALENT

ACQUISITION &

RETENTION

LEADERSHIP &

OWNERSIP

TRANSITION

ECONOMY,

ENVIRONMENT

, PUB. HEALTH

BALANCE OF WORLD TRADE

CONTROL OF CAPITAL,

RESOURCES—FDI

LOCUS OF OPPORTUNITY

Page 30: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Foresight > AEC profession changes

Shrinking Markets

Baby boomer leadership

Solo artist and silo disciplines

Percentage fees

Firms working locally and

regionally

Stable professions

Linear processes

Mixed media tech

Design as material art

Construction as wasteful industry

Evolutionary innovation

Command and control artists

Earnings at 7%

Generalist practices

Growing but erratic

markets/fragmentation

Generation X and even Y

Leadership

Integrated expert teams

Value-based fees

Firms working regionally and

globally

Dynamic entrepreneurial

profession

Simultaneous processes

BIM dynamic sharing with AI

Design as organic science

Construction as lean and clean

Revolutionary disruptive

innovation

Page 31: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Pre-designSchematic

design

Design

dev.CD CA

CAPre-designSchematic

design

Design

dev.

CD

Evolution > design & delivery process

Page 32: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Technology > tech-enabled trends

1. Mobile internet

2. Automation of

knowledge work

3. Cloud technology

4. Advanced robotics

5. Autonomous vehicles

6. IofT, AI and algorithm

design

7. Next-gen genomics

8. Energy storage

9. 3D printing

10. Advanced materials

11. Advanced oil & gas

recovery

12. Renewable energy

Page 33: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Technology > 12 top trends & economic impact - 2025

Page 34: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Wearable tech > Human Condition Institute

Meant to reduce

OSHA’s “Focus

Four Hazards”

1. Falls (36%)

2. Struck by (10%)

3. Electrocution

(9%)

4. Caught-in or

between (2%)

Page 35: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

University of Michigan > decorative solar

Page 36: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Biomimicry > self-healing polymers

Beckman

Institute for

Advanced

Science and

Technology

University of

Illinois

Page 37: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

BIQ House > Beyond Biomimicry

Page 38: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Trends > design thinking

Page 39: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Trends > design thinking

Page 40: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Accelerated change

2 4 8 16 32Jack Davis, Mayor Euille, Kim Tanzer,

Jason Hartke, Richard Jackson, Kennedy

Smith, AIA Virginia Leadership, Special

Guests and Presenters, Great dialog

Personal Goals and Commitments

Foresight > blind spots

Page 41: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Self-Defeating and Self-Fulfilling Prophecies

Dystopian visions or optimistic futures

inventions?

Strategic, not blind optimism to design a

sustainable and healthy communities.

Page 42: Virginia AIA 100th Anniversary...Virginia Accord •Responsible job creation (3 initiatives) •A constructed environment that contributes to the well-being of future life, not its

Future Ready > Positioning Your Firm to Thrive

Thank you.