Viral Marketing
May 25, 2021
Viral marketing refers to the strategies and activities that encourage the individuals (users and
non-users) to spread the marketing message to other individuals and groups within their social
network, creating an atmosphere of increased brand awareness and a buzz about the brand
online and/or offline, leading to a multi-fold growth.
To make it simple: Viral marketing is essentially a strategy to spread something (idea, message,
song, etc.) organically among the target audience, preferably through word-of-mouth.
Welcome message from author
Who wouldn’t want his song to be the next Gangnam Style? Who wouldn’t want his brand’s advertisement to be as viral as old spice’s? Who wouldn’t want to know why ‘pen pineapple apple pen’ became so viral?
But what does it mean to become viral? More importantly, can you predict if something will go viral? Is viral marketing even a thing?
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