Tuli Hotels A Viral Marketing Campaign
Nov 04, 2014
Tuli HotelsA Viral Marketing Campaign
Tuli Hotels
• 7 Hotels existing
• Located primarily in the ‘heart of India.’
• At the moment in time, there are no social networks listed on the International Site.
• Facebook Site does exist
What is Viral Marketing?
• It is making an awareness of a brand through already existing social networks.
• For example to achieve product sales
• Such as using Facebook, Twitter, MySpace, etc.
• It spreads like a “virus.”
SOSTAC Process
• Situational Analysis
• Objective
• Strategy
• Tactic
• Action
• Control
SOSTAC: How viral are Tuli Hotels?
• Facebook exists but only ‘26 Likes’
• Twitter/Myspace/ Lindedin- no account found
• Trip Advisor
Situational Analysis: Little to No viral marketing exists
SOSTAC Tuli
Objective for Tuli Hotel’s:
To make Tuli Hotel’s Viral all around the internet, that people are aware of who they are and what they have to offer, by one simple click.
SOSTAC Tuli
• Strategy: • Get to know what sites are the most
important on the web• Create accounts and make attachments
to different sites• Create offers and contests on different
sites• Use word- of- mouse
SOSTAcTuli
• Tactic:• Get to know what
the market of India is using for Internet Sites
• Find viral marketing examples
• See where the hotel is able to place themselves
• Create a more intriguing ‘home’ website for Tuli Hotels
Viral Marketing Examples
• Hotmail: get your free email!
• Dove: real models?
• BMW Film
• FiFa World Cup
Lets make them ViRAL! SOSTAC
All Around the World:
• Make a PINTEREST account
• Create a video about the experience at the hotel post on sites such as YouTube
• Linkedin account important for hiring purposes
• Make offers on Travelocity and Expedia
Popular in India: • Join sites such as
Crazeal.com make local offers
• Facebook, Twitter, Orkout
• Makemytrip
• Talk about you.
• Connect your account with your Facebook and Twitter accounts.
• Don’t forget to add your website URL in your profile
• Pin lots of stuff. Pin content steadily, instead of in huge bursts, to maximize your exposure and engagement.
Word of Mouse
Offer ‘Best wedding photo contest on Pinterests
Create offers on travel websites for those wanting to visit India and those looking for a place to travel to
Create accounts on my common social media websites, connect all sites together
Make videos of the hotel post on Youtube
Make yourself well know all around
SOSTAC Tuli
Control: Weekly updates on all sites Change offers and contests Have a position within the companies
that takes care of all internet related marketing
Follow through on all give away’s for contests/make sure it’s an experience for the guest
Good Luck Tuli Hotel’s on
becoming Viral!