VIRAL CHAT #VIRALCHAT WITH HOST @POSTPLANNER AND SPECIAL GUEST KIM GARST @KIMGARST THURSDAY, MAY 7, 2015 HOW TO IGNITE YOUR FACEBOOK FANS WITH KILLER CONTENT DO BUSINESSES HAVE TO BE ON FACEBOOK TODAY TO SUCCEED ONLINE? HOW CAN BUSINESSES SUCCESSFULLY USE CONTENT MARKETING TO IMPROVE FACEBOOK RESULTS? WHAT ARE THE MOST UNDERUTILIZED WAYS TO DRIVE FACEBOOK ENGAGEMENT? HOW DO YOU KEEP YOUR BRAND FRESH AND RELEVANT ON FACEBOOK? WHERE CAN BUSINESSES FIND GREAT CONTENT TO SHARE ON THEIR FACEBOOK PAGE? CAN YOU GIVE US A FEW OF YOUR SECRETS TO IMPROVE REACH FOR FACEBOOK PAGES? HOW OFTEN SHOULD YOU POST TO YOUR FACEBOOK PAGE? Facebook still rules the house on how much time people spend there in comparison to other platforms. Your content has to be useful, relatable and on Facebook, entertaining from time to time. Always remember that there are REAL people on the other side of computer screens, not dollar signs People buy from those they know, like and trust so focusing every day on building those factors is key to keeping it fresh. @Postplanner is my personal go to tool for finding great proven viral content to share. No, wasn’t paid to say this Visuals are KING on Facebook. Photos account for 93% of the most engaging posts. I post 8-10x/day myself and I routinely reach 10+ million people a week for FREE. I post a lot on my personal page & get TONS of interaction. Biz pages must act like people to make freq posting work. Many people post a couple times a day, but if you know your audience and add value you can post more. My biggest hack for improving reach is humanize, humanize, HUMANIZE the brand - people wanna connect with people, not logos! Organic to me is about conversations and resonating with your audience. Paid is more like PPC Find it... No, they should be creating it! It then creates something unique to build a community around For Facebook pages I watch and listen to what @kimgarst does then try to implement on my pages. Search the needs of your market and connect it to your product in the most human way possible. You must showcase your true personality in order to grow a loyal fan base for your business. Put valuable, unique, and creative content on Facebook. It seems obvious but from experience I can tell you that it isn’t. A lot of people use Facebook everyday so if a business is not on Facebook, then it is not ready for business. Kim Garst - #viralchat Kim Garst #viralchat Kim Garst #viralchat Kim Garst #viralchat Kim Garst #viralchat Kim Garst #viralchat Kim Garst #viralchat Princess Geek #viralchat Ross Quintana #viralchat Ahna Hendrix #viralchat Ross Quintana #viralchat Agent Palmer #viralchat Brian Fanzo #viralchat Saul de Jesus #viralchat Cheval John #viralchat Agent Palmer #viralchat Oluwapelumi - #viralchat #VIRALCHAT BY THE NUMBERS 1507 TWEETS 2.99M REACH 90.4M IMPRESSIONS