TAKE A UNIQUELY ENGAGED AUDIENCE ON A COMMUNICATIONS JOURNEY brand connections
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TAKE A UNIQUELY ENGAGED AUDIENCE ON A COMMUNICATIONS JOURNEY
brand connections
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UNIQUELY ENGAGED AUDIENCE
UP TO 70 + TOUCH POINTS
PREMIUMGLOBALBRAND
INTIMATE, UNINTERRUPTED ENVIRONMENT
MOST CONSIDERED, MOST PREFERRED,
MOST RECOMMENDED DOMESTIC ARILINE
TRANS-MEDIA FREQUENCY & ENGAGEMENT
4.7M+ VELOCITY MEMBERS
21 M+ PAX P.A.
VIRGIN AUSTRALIA
TOP 10 CORPORATE REPUTATION
VIRGINTOP 10SUPERBRAND
A PLATFORMFOR DEEPER
STORY-TELLING
AN AFFLUENT,IMMERSED,
IDENTIFIABLEAUDIENCE
brand connections
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WHO ARE YOU TALKING TO?
18-24
25-34
35-44
45-54
55-64
0% 5% 10% 15% 20% 25%
65+ 14%
21%
20%
18%
17%
9%
AGE DISTRIBUTION GENDER SPLIT EMPLOYMENT STATUS
52%
48%
Home duties
Other
Retired
Part time / casual work
Full time work
43%
22%
17%
11%
7%
LOCATION OF TRAVEL
11%
7%
1%
19%
3%
24%
5%
30%
brand connections
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PLANNING
Inspire me Help me Entertain me Inform me Help me Remind meIm thinking about my possible destination, where Ill stay and what Ill do. Im open to new possibilities and juggling a busy life.
VirginAustralia.com
Travel.VirginAustralia.com
Vmail
Ive got time on my hands, and Im looking for things to engage with. Im in a travel and lifestyle mindset, and a relax and unwind mood.
When Im in my destination Iwant to get the most out of it and when Im back home Im primed for a follow up.
Flight Itinerary email (100%)
Travel.VirginAustralia.com
Boarding passes
5 x Premium Lounge
Activations including Food and
Beverage tastings, Promotional
Zones and Product placement
Check-in / Lounge /
Aerobridge/ Concourse
signage & Window Decals
WiFi Splash page
Lounge Digital Screens
Voyeur Magazine
Inflight Entertainment
TVC. 3 x 15 second TVC
on Wireless (BYO Device)
system and 1 x 15 second
TVC on RED (Seat Back)
system
Aerobridge, Concourse
& Baggage Signage
VMail
PRE-TRIP PRE-FLIGHT IN-FLIGHT POST-FLIGHT
REACH11.6 million
VALUE$1.1m+
100%Category Exclusivity
Print Poster Print EmailBanner Banner
Experiential Poster
Video
Video
OOH
OOH
MINDSET
SELECTEDTOUCHPOINTS
CHANNEL
brand connections
Inspire me Help meIm thinking about my possible destination, where Ill stay and what Ill do. Im open to new possibilities and juggling a busy life.
VirginAustralia.com
Travel.VirginAustralia.com
Vmail
-
PLANNING
Entertain me Inform me Help me Remind meIve got time on my hands, and Im looking for things to engage with. Im in a travel and lifestyle mindset, and a relax and unwind mood.
When Im in my destination Iwant to get the most out of it and when Im back home Im primed for a follow up.
Flight Itinerary email (50%)
Travel.VirginAustralia.com
Voyeur Magazine
Inflight Entertainment
TVC. 2x 15 second TVC
on Wireless (BYO
Device) system and 1 x
15 second TVC on RED
(Seat Back) system
Aerobridge, Concourse
& Baggage Signage
VMail
PRE-TRIP PRE-FLIGHT IN-FLIGHT POST-FLIGHT
Poster EmailBanner Banner
Check-in / Lounge /
Aerobridge/ Concourse
signage & Window Decals
WiFi Splash page
Lounge Digital Screens
Print
PosterOOH
OOH
MINDSET
SELECTEDTOUCHPOINTS
CHANNEL
Print
Video
brand connections
REACH6.5 million
VALUE$360,000+
100%Category Exclusivity
Inspire me Help meIm thinking about my possible destination, where Ill stay and what Ill do. Im open to new possibilities and juggling a busy life.
VirginAustralia.com
Travel.VirginAustralia.com
Vmail
Inspire me Help meIm thinking about my possible destination, where Ill stay and what Ill do. Im open to new possibilities and juggling a busy life.
VirginAustralia.com
Travel.VirginAustralia.com
Vmail
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brand connections
Bespoke opportunities are available where solutions can be developed and tailored to your communications needs.
For further information please contact the Virgin Australia Brand Connections team.
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brand connections
Please contact the Virgin Australia Brand Connections team for further information or bookings. [email protected]