1 VIP-BOOKING.COM PREMIUM ›› VOL. 135 ›› APRIL 2011 WWW.VIP-BOOKING.COM The never-ending pursuit of music indus- try knowledge and news for your infor- mation and, hopefully, entertainment has taken me to Estonia, Scotland and France since the last issue of VIP-News. The first of these trips, to Tallinn Music Week, also attended by VIPs Ronni and Peter, cer- tainly had its thrills and spills; Eurosonic/ Noorderslag’s Peter Smidt and Ruud Ber- ends and myself found ourselves staring at the still iced over sea from the roof of what looked like a Soviet era concert hall with some very ominous cracking noises com- ing from under our feet. I joined several others slipping on treacherously icy pave- ments – I’d show you the bruises but we’d have to know each other very well! – but the worst casualty was Martin Elbourne of the Great Escape and Glastonbury who unfortunately broke three ribs in a fall – we wish him a speedy recovery! However, as you will see from our extensive report the event itself was certainly worth visiting. The visit to the ‘Athens of the North’, Scot- land’s second biggest City and it’s capital, Edinburgh was completely opposite in terms of weather, unseasonably warm and sunny, but ‘Wide Days’ was also a confer- ence and showcase event worth attend- ing. I’ve always been impressed – and I don’t say this purely because of my family connections, honest! – by the concentra- tion of the panel audiences at events like this and GoNorth, and by their willingness to ask questions. I was quite surprised in Tallinn by the numbers of lap-tops and smart phones in use during the panels – some were taking notes of course but certainly many were doing other things. Much has been written about a generation of ‘multi-taskers’, so maybe this is what we’re seeing and maybe we’ll just have to get used to it – or make panels so dynamic and interesting that everyone will be to- tally absorbed! Paris by the way was to discuss plans for the second edition of the MaMA Event, which will again be based in the venues along Pigalle and in the cafes and bars of Montmartre and will take place on Octo- ber 21-22 – watch this space! With the festival season not far off and with the US business in particular hoping to avoid the slow sales, cancellations and postponements of last year the 2011 buzz phrase appears to be ‘value for money’. Following the news that U2’s 360° tour has overtaken the Rolling Stones’ Bigger Bang, making £341m with 20 gigs to go, Manag- er Paul McGuinness said he and the band were proud of the tour. “That dollar figure for the gross looks enormous,” he said. “Of course I can’t tell you what the net is, but I can tell you that the band spend enor- mous sums on production for their audi- ence. Fans all over the world agree that a ticket to U2 360° is good value for money.” Talking about the 2011 US Festival season John D’Esposito, founder of US festival Bamboozle planned for April 29-May 1 in East Rutherford, N.J, remarked, “It’s like a Walmart/Costco kind of scenario,we are providing so much entertainment. If you 1 McGowan’s Musings: Allan McGowan The VIP-Booking European Live Entertainment Book Advertising in the VIP Book will make you visible to 10.000 business professionals all over Europe. You will find no better place to expose your company to the whole European Live Entertainment Industry. ›› RESERVE YOUR AD NOW ON WWW.VIP-BOOKING.COM VIP- News
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1
VIP-BOOKING.COM
PreMIuM ›› VOl. 135 ›› APrIl 2011
www.VIP-BOOKING.COM
The never-ending pursuit of music indus-
try knowledge and news for your infor-
mation and, hopefully, entertainment has
taken me to Estonia, Scotland and France
since the last issue of VIP-News. The first
of these trips, to Tallinn Music Week, also
attended by VIPs Ronni and Peter, cer-
tainly had its thrills and spills; Eurosonic/
Noorderslag’s Peter Smidt and Ruud Ber-
ends and myself found ourselves staring at
the still iced over sea from the roof of what
looked like a Soviet era concert hall with
some very ominous cracking noises com-
ing from under our feet. I joined several
others slipping on treacherously icy pave-
ments – I’d show you the bruises but we’d
have to know each other very well! – but
the worst casualty was Martin Elbourne
of the Great Escape and Glastonbury who
unfortunately broke three ribs in a fall – we
wish him a speedy recovery! However, as
you will see from our extensive report the
event itself was certainly worth visiting.
The visit to the ‘Athens of the North’, Scot-
land’s second biggest City and it’s capital,
Edinburgh was completely opposite in
terms of weather, unseasonably warm and
sunny, but ‘Wide Days’ was also a confer-
ence and showcase event worth attend-
ing. I’ve always been impressed – and I
don’t say this purely because of my family
connections, honest! – by the concentra-
tion of the panel audiences at events like
this and GoNorth, and by their willingness
to ask questions. I was quite surprised in
Tallinn by the numbers of lap-tops and
smart phones in use during the panels
– some were taking notes of course but
certainly many were doing other things.
Much has been written about a generation
of ‘multi-taskers’, so maybe this is what
we’re seeing and maybe we’ll just have to
get used to it – or make panels so dynamic
and interesting that everyone will be to-
tally absorbed!
Paris by the way was to discuss plans for
the second edition of the MaMA Event,
which will again be based in the venues
along Pigalle and in the cafes and bars of
Montmartre and will take place on Octo-
ber 21-22 – watch this space!
With the festival season not far off and
with the US business in particular hoping
to avoid the slow sales, cancellations and
postponements of last year the 2011 buzz
phrase appears to be ‘value for money’.
Following the news that U2’s 360° tour has
overtaken the Rolling Stones’ Bigger Bang,
making £341m with 20 gigs to go, Manag-
er Paul McGuinness said he and the band
were proud of the tour. “That dollar figure
for the gross looks enormous,” he said. “Of
course I can’t tell you what the net is, but
I can tell you that the band spend enor-
mous sums on production for their audi-
ence. Fans all over the world agree that a
ticket to U2 360° is good value for money.”
Talking about the 2011 US Festival season
John D’Esposito, founder of US festival
Bamboozle planned for April 29-May 1 in
East Rutherford, N.J, remarked, “It’s like a
Walmart/Costco kind of scenario,we are
providing so much entertainment. If you
1
McGowan’s Musings:
Allan McGowan
The VIP-Booking european live entertainment BookAdvertising in the VIP Book will make you visible to 10.000 business
professionals all over europe. You will find no better place to expose your
company to the whole european live entertainment Industry.
VIP-News: Music, particularly live music, appears to have been an essential ele-ment for the bringing about of change and the securing of independence in Esto-nia - I am involved with the International Live Music Conference (ILMC) in Lon-don and have got to know Juri Makarov quite well, I also met Rein Lang briefly in Tampere last year, so know a little about Rocksummer Festival and the ‘singing revolution’. Do you think that music re-mains as important to Estonians and do you think that both the export and import of artists and commercial music is a desir-able thing in both cultural and economic terms for the country?
»I do not believe that music or artists are exportable
or importable. People and especially artists are not
VIP-News: You obviously take an interest in music yourself, you mentioned Arcade Fire in your speech, what other artists have
stimulated your interest, both Estonian and international? Do you play yourself? You have I think, some background in ra-dio, was music a part of this?
President Ilves: Ever since I can remem-
ber anything at all music has been a core
interest. Melomane is the French; I am
not sure, though, if melomaniac would
be the appropriate translation, but since
childhood my friends have remarked that
I have an inordinate if not obsessional
interest in music. For me it’s just part of
life. Which means also that I have rather
catholic (small ‘c’ there) tastes and always
have, with little regard for genre. “Help me
Rhonda” clicks just as much as the Gold-
berg Variations. I discovered Arvo Pärt lis-
tening to a new music programme on CBC
in my car in the early 1980. I was mesmer-
ized, pulled over to the side of the road to
listen to the end and was dumbstruck to
hear that the piece (“Cantus in memory of
Benjamin Britten”) had been written by an
Estonian composer. In other words, I listen
without regard to categories. Eubie Blake
and Steve Reich, Georgian choirmusic and
Gregorian chants, Indian ragas, Pearl Jam,
the Band, I really like them all.
I am alas completely talentless as far as
playing anything, however. I have played
piano, saxophone and guitar, all with abys-
mal results. My experience in radio was
strictly journalistic.
VIP-News: What are your opinions of the relevance and importance of Tallinn Mu-sic Week. Did you get the opportunity to attend any other parts of the event this year?
President Ilves: TMW is for me a fantas-
tic showcase for new music and musi-
cians in the Nordic/Baltic region, which
I hope also leads to new synergies - yes
that sounds like ad copy but I do believe
that regional interplay and influences
can make for something more than by
just listening to records. In Vienna in the
18th-19th century there was no recorded
music so it’s not a surprise that proximity
played a large role in musical develop-
ment but San Francisco in the 1960s and
Seattle in the 1990s became creative caul-
drons from people just playing together,
even though by then recorded music
was the rule. I hope TMW does the same.
I attended one concert at the Von Krahl
theatre the night before the opening and
managed to listen to four bands - Finnish,
Lithuanian and Estonian. I was especially
taken by Alan McKim. So much power in
just a voice and a single acoustic guitar:
simply amazing and precisely the kind of
experience TMW is for.
Nokia Concert Hall - Tallinn
Aivar Sirelpuu is General Manager of the
Nokia Concert Hall, Tallinn’s state of the
art venue, and a man with long experi-
ence in the concert business. VIP-News
spoke to him in Tallinn:
VIP-News: Did you find Tallinn Music Week useful for networking purposes? How did it compare to other events that you attend?
Aivar Sirelpuu: This year definitely was
the most interesting year of Tallinn Music
Week – in the music & networking sense.
Of course it’s different from huge events
like the ILMC, but a very necessary and de-
veloping event, which is a much needed in
our region too.
President Toomas Hendrik Ilves
Tallinn Music Week
Nokia Concert Hall, Tallinn
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VIP-News: I hear that you were involved with Juri Makarov, who I know quite well from ILMC, and Rein Lang in the early days of using music and I think a music festival to bring about political change in your country. Is this what got you into the music and events business? What have you done between then and now in your career?
Sirelpuu: Indeed I had the pleasure of
working with both Jüri & Rein during the
early days of the Estonian Republic and
even before that. With Rein I had the plea-
sure to organise a music festival in the
town of Tartu, in South-Estonia, which dur-
ing the late 80s was one of the main ‘rebel’
events against the Soviet occupation here.
We just celebrated the event’s 30th birth-
day a few years back, so we did another
festival with Rein & the crew from back
then. I’m glad Rein has also continued on
the culture path now, becoming the cul-
tural minister of Estonia.
With Jüri we organized a huge rock festi-
val called Rock Summer at the legendary
Song Festival Ground in 1988, one of the
first major international festivals in the So-
viet Union. Probably being apart of those
festivals and meeting the artists we man-
aged to get there is one of the fondest
memories I will ever have.
During the 90’s, I ventured to different
paths but still worked as a production
manager and promoter with some huge
concerts in Estonia like Michael Jackson,
Tina Turner & Rolling Stones. From 2004
to 2008, I worked at Saku Arena as the GM
there. In late 2008 Peeter Rebane from the
BDG group asked me to come and work
with a new venue at the Solaris centre. The
ambition and investments really made it
appealing, so here I am today...
VIP-News: Are the Solaris venue and the Nokia Concert Hall one and the same, or is the Concert Hall just a part of the overall facility?
Sirelpuu: Nokia Concert Hall is one of the
entertainment establishments situated in
the Solaris Center. Solaris also features two
hi-tech cinemas, shops, restaurants etc.; A
true centre of Tallinn.
VIP-News: When did Nokia come in as a sponsor? The Solaris brochure mainly seems to refer to Conferences and Cor-porate events, what concert events have taken place in the last few years.
»I’m very optimistic.I can see new enthusiastic faces coming up in recent
years, who have a fresh approach & who could really
make big things happen«
- Aivar Sirelpuu
Sirelpuu: We approached Nokia as we
were trying to name the hall. As I had
previously worked closely with Nokia dur-
ing the 90’s, I sat down with them and we
worked out a deal that made both sides
happy. We’ve had hundreds of events al-
ready, most of them actually are concerts
and shows – most known performers in-
clude Macy Gray, Procol Harum, Joe Bona-
massa, Bobby McFerrin, Youssou N’Dour,
Herbie Hancock, Marcus Miller, Marillion,
Rufus Wainwright etc.
VIP-News: Do you think that more interna-tional acts will come to play in Tallinn and is there an audience that wants to see and can afford to buy tickets for these acts?
Sirelpuu: Of course, with a small market
doing shows and budgeting is of great
importance. If you have a known good act
in a good venue with a reasonable ticket
price – people will come.
VIP-News: Do you see the music industry growing in Estonia, and are you optimistic about the future?
Sirelpuu: I’m very optimistic. I can see new
enthusiastic faces coming up in recent
years, who have a fresh approach & who
could really make big things happen. The
music scene is the most vibrant in decades,
there are more venues (club and concert)
being built, more bands breaking out of
Estonia & a fresh approach to promoting
and organizing events.
Comments from TMw delegates
VIP-News asked various delegates for their
opinions of the event and its impact on the
Estonian music business. Starting with an
Estonian artist manager. Rein Kutsar man-
ages the Nikns Suns:
I have attended TMW every year since it
started and I can see that due to the Tal-
linn Music Week Estonian artists are more
into experimenting and the festival itself
actually helps artists to grow their wings. In
my opinion those wings are getting bigger
and bigger every year. However, this festi-
val is still quite young and it needs some
upgrading. But I think that this is only ques-
tion of few years and it will adapt itself as a
full-grown plant reaching towards the sun,
because of Estonian music and musician’s
needs to be discovered by other coun-
tries, promoters and fans. As our President
Toomas-Hendrik Ilves said at the opening,
Tallinn Music Week
Aivar Sirelpuu GM of Nokia Concert Hall in Tallinn
Festival republic Acquires Majority in Berlin Festival
Melvin Benn appointed MD for Berlin Festival
David Garrett
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