Vioale digital marketing proposal 2

1Digital Marketing Program Proposal | www.tredo.co.id

2 Digital Marketing Program Proposal | www.tredo.co.id

Our Team helps brands build and hone their content strategies, taking into consideration marketing goals, brand positioning, and the competitive landscape. Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing toengage their audiences. In this guide, we’ll take a look at content marketing inthe fashion industry.

WELCOME


Today’s shoppers are more informed and digitally savvy than ever before.

81% of shoppers conductonline research before buying*

Source: GE Capital Retail Bank study, 2013


IGNORING THE FACT?


They want information throughout the shopping process.Shoppers look for information:

While visitinga store

While visitinga store

After visitinga store

*Source: Google Insights, Oct 2014

87% 79% 35%


of consumers would consider no longershopping at a retailer that failed to deliver them tailor-made, relevant content.

54%


This is also true for luxury shoppers:

94% of all luxury buyers research eitheronline or offline before making a luxurypurchase decision

78% of all luxury buyers reported usingat least 1 online resource before makinga luxury purchase decision


But consumers are bombarded with information

- over 5,000 messages a day.

*Source: Yankelovich Consumer Research


9i% 86% .1%of people unsubscribe from emailthey previously opted in to

of enabled viewers skip TV ads

click banner ads

*Sources: Hubspot; Content Marketing Institute; DoubleClick


TO GET EHEAD,FASHION RETAIL NEED TO...


Reach the right people at the right time at the right place


CONTENT MARKETING ALLOWS FASHION BRANDS TO TRULY CONNECT WITH THEIR CUSTOMERS.


HOW DO YOU NOT BECOMECONTENT MARKETING FASHION ROADKILL?

SO WHAT WORKS?HOW DO YOU DO IT?


PROVEN SUCCESSFUL TACTICS FOR FASHION BRANDS INCONTENT MARKETING:

1)Make your customer the hero

2) Weave your brand purpose throughout your content

3) Link the online + offline worlds


UPGRADE YOUR E-COMMERCE SITE

Your first priority should be to make the navigation easier for your customers.

According to a study by Acquity group “71% of buyers indicated they would purchase from the website with a more convenient and efficient purchase process when price is equal, despite loyalty to their current supplier“




IT CAN LEAD TO BIG BUSINESS RESULTS…

Brands who focus on connecting with their consumers on an emotional level have a growth rate triple that of their competitors.3x



Turn your brand fans into brand ambassadorswith user-generated content


72% of consumers would recommend a brand thatsupports a good cause, over one that does not.

*Edelman global research study, 2012


LINK THE ONLINE + OFFLINE

Retail customers live in both online and offline environments


Retail revenue rose by 15% in the first half of 2014, but channels that linked the store and online grew faster:

• “Customers increasingly moved between offline and online throughout theirpurchase journey, reflected in the contribution to digital sales of orders via iPads in store (over 25%) and ‘order online, collect in store’ (over 20%)”

Result


Thank you for reading!

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