Vinas Del Vero

Company Profile

Viñas del Vero was established in 1986 in the Somontano region, in northeast Spain

Viñas del Vero was recently adquired by the González Byass Group, a family owned company founded in 1835, and one of the leading Spanish winemakers

Management stability during the past 15 years

First wines launched in 1991

Sales growth to over 500,000 cases in less than 20 years

16

108

218

325

408

482

0

100

200

300

400

500

600

700

x 1,

000

9L c

ases

1992 1995 1998 2001 2004 2008

Company Profile

Sales evolution

Company Profile

Leading Winery in the Somontano D.O., with a market share of 42%.

Other Wineries 58%

Viñas del Vero42%

Source: C.R.D.O. Somontano

Somontano is positioned in the Super-Premium category,with one of the hightest average retail prices

Company Profile

Viñas del Vero wines are available in most “Michelin Stars” restaurants in Spain:

El Bulli *** Atrio ** Kursaal *Arzak *** Mugaritz ** Arrop *Racó de Can Fabes *** Celler de Ca Roca ** El Molino *Martin Berasategui *** Sant Celoni ** Calima *Sant Pau *** Hacienda Banazuza ** Las Torres *Akelarre *** La Broche ** Lillas Pastia *

Zuberoa ** Villena *Abac ** Kokotxa *Tristán ** Azurmendi *El Poblet ** Massana *

Comerç 24 *……….

Company Profile

According to the Market Research Consultant AC Nielsen, Viñas del Vero ranges as brand number 16th in Spanish sales to the On Premise sector, being the number one brand of the considered “new Spanish wine regions” (TAM 2008).

RANKING

45 PRINCIPALES

MARCAS

T.HOSTELERÍA

TAM DE ‘08

HOSTELERIA

TAM DE08 % VAR. TAM DE07 % VAR. TAM DE06 TAM DE08 TAM DE07 TAM DE06

TOTAL VINO TRANQUILO 297.489,7 -1% 299.370,2 +0% 298.834,8 100,0% 100,0% 100,0%

1 EL.COTO RIOJA 4.715,3 -1% 4.783,3 +8% 4.448,0 1,6% 1,6% 1,5%2 MARQUES.CACERES RIOJA 2.925,4 -3% 3.014,7 +11% 2.714,8 1,0% 1,0% 0,9%3 AÑARES RIOJA 2.516,4 -1% 2.540,3 -12% 2.885,1 0,8% 0,8% 1,0%4 CVNE+IMPERIAL RIOJA 2.343,1 -4% 2.431,9 +7% 2.282,2 0,8% 0,8% 0,8%5 VIÑA.ALCORTA RIOJA 2.241,7 +1% 2.226,0 +45% 1.532,4 0,8% 0,7% 0,5%6 RIOJA.BORDON RIOJA 2.083,7 -10% 2.321,8 +8% 2.147,5 0,7% 0,8% 0,7%7 FAUSTINO RIOJA 1.891,0 -22% 2.415,1 -1% 2.428,2 0,6% 0,8% 0,8%8 VINOS DE LA TIERRA CAST.SAN DIEGO 1.876,4 +2% 1.847,9 -13% 2.132,6 0,6% 0,6% 0,7%9 BERONIA RIOJA 1.803,9 +39% 1.293,2 +9% 1.188,3 0,6% 0,4% 0,4%

10 ANTAÑO RIOJA 1.682,8 +9% 1.545,8 +6% 1.455,7 0,6% 0,5% 0,5%11 SEÑORIO.LLANOS VALDEPEÑAS 1.539,7 +19% 1.288,6 -27% 1.753,3 0,5% 0,4% 0,6%12 V.MESA S.D/O VID.3/4 M.DISTRIBUCION 1.460,5 +51% 964,9 -22% 1.243,7 0,5% 0,3% 0,4%13 PROTOS RIBERA DUERO 1.453,4 +26% 1.157,7 +14% 1.018,5 0,5% 0,4% 0,3%14 PATERNINA RIOJA 1.418,7 -30% 2.021,9 +4% 1.938,6 0,5% 0,7% 0,6%15 DON.MENDO CARIÑENA 1.392,3 -36% 2.191,7 +8% 2.024,2 0,5% 0,7% 0,7%

16 VIÑAS DEL VERO SOMONTANO 1.354,4 +21% 1.119,3 -0% 1.123,7 0,5% 0,4% 0,4%17 BERBERANA RIOJA 1.292,4 -2% 1.324,1 -6% 1.415,7 0,4% 0,4% 0,5%18 ESTOLA MANCHA 1.133,0 -14% 1.319,8 -20% 1.647,9 0,4% 0,4% 0,6%19 BODEGAS.SANZ RUEDA 979,6 +19% 826,4 +37% 603,3 0,3% 0,3% 0,2%20 AZPILICUETA RIOJA 948,9 +5% 907,7 +40% 649,1 0,3% 0,3% 0,2%21 GRAN.FEUDO NAVARRA 930,5 +5% 889,3 +5% 850,4 0,3% 0,3% 0,3%22 VIÑA.COSTEIRA RIBEIRO 902,0 -12% 1.025,9 -1% 1.035,6 0,3% 0,3% 0,3%23 PALACIO.BORNOS RUEDA 858,2 +50% 571,8 +25% 456,7 0,3% 0,2% 0,2%24 MONTECILLO RIOJA 817,4 -18% 995,8 -17% 1.203,3 0,3% 0,3% 0,4%25 T.ENATE SOMONTANO 802,1 -6% 851,2 -20% 1.058,1 0,3% 0,3% 0,4%26 V.MESA S.D/O VID.3/4 C.DE GREDOS 786,4 +28% 616,8 +142% 254,6 0,3% 0,2% 0,1%27 CAMPO.VIEJO RIOJA 782,6 -21% 989,2 -33% 1.482,2 0,3% 0,3% 0,5%28 CONDE.CARALT PEN+CAT 759,2 -41% 1.281,7 -36% 2.010,3 0,3% 0,4% 0,7%29 CAMPILLO RIOJA 737,4 +17% 629,4 +4% 607,6 0,2% 0,2% 0,2%30 VIÑA.BERCEO RIOJA 701,5 -37% 1.107,7 -9% 1.222,3 0,2% 0,4% 0,4%31 LAN RIOJA 669,4 +13% 591,3 -7% 635,6 0,2% 0,2% 0,2%32 M.DISTRIBUCION RIOJA 659,5 +24% 533,4 -13% 611,3 0,2% 0,2% 0,2%33 LOS.MOLINOS VALDEPEÑAS 656,1 +74% 377,6 +42% 266,1 0,2% 0,1% 0,1%34 V.MESA S.D/O VID.3/4 CANALS NUBIOLA 641,8 +16% 553,8 -18% 673,1 0,2% 0,2% 0,2%35 SEÑORIO.GUADIANEJA MANCHA 640,0 +21% 528,8 -40% 888,3 0,2% 0,2% 0,3%36 MARQUES.ARIENZO RIOJA 635,3 -41% 1.073,3 -17% 1.297,8 0,2% 0,4% 0,4%37 SOLAR.VEGA RUEDA 622,2 -9% 684,3 +9% 629,9 0,2% 0,2% 0,2%38 HOMENAJE NAVARRA 613,2 -34% 927,1 +31% 707,6 0,2% 0,3% 0,2%39 VIÑA.MAYOR RIBERA DUERO 597,7 -3% 618,0 -23% 801,4 0,2% 0,2% 0,3%40 RENE.BARBIER PEN+CAT 593,7 -17% 714,1 -42% 1.237,3 0,2% 0,2% 0,4%41 LAS.CAMPANAS NAVARRA 587,6 -4% 614,3 +76% 348,1 0,2% 0,2% 0,1%42 VELITIERRA RUEDA 585,9 -8% 634,1 -43% 1.116,8 0,2% 0,2% 0,4%43 GLORIOSO RIOJA 582,8 -15% 683,0 -6% 730,3 0,2% 0,2% 0,2%44 SEÑORIO.SARRIA NAVARRA 578,7 +2% 565,0 +4% 543,4 0,2% 0,2% 0,2%45 MARTIN.CODAX RIAS BAIXAS 565,5 +15% 493,2 -0% 494,8 0,2% 0,2% 0,2%

MARCA

VENTAS EN MILES DE LITROS CUOTA DE VENTAS EN VOLUMEN

Company Profile

Viñas del Vero wines are also available in:

National retail chains: El Corte Inglés, Metro, Auchan, Carrefour, Eroski ....

Hotel chains: Sol Meliá, NH Hoteles, AC Hoteles, Abba, Barceló, ....

Airlines: Iberia, Lufthansa, SAS, Cross Air, Spanair, …

Ship cruises and trains: Politours, Royal Caribbean, Queen Mary II, AVE, Talgo ...

Company Profile

Viñas del Vero exports account for approximately 32%. Our main customers are:

Sweden: Systembolaget Finland: Alko Oy Denmark: SuperGros and Dansk Supermarked Netherlands: Ahold, Superunie and Schuitema Belgium: Delhaize Le Lion and InBev UK: Sainsbury, Waitrose and Direct Wines Germany: Metro Group Switzerland: Coop Suisse Austria: Spar France: Metro Group Canada: SAQ, LCBO and BCLDB México: La Europea Puerto Rico: B. Fernandez & Hnos Japan: Yamaya Stores Taiwan: Dong Hsun Hsin Trading

One of the biggest vineyard holdings in Spain:

750 has of own vineyards 410 has from locals growers Total: 1.160 has (75% own harvest)

2007 Harvest: 7 mill Kg.

Company Profile

Awards & Prizes

Winery of the Year (1995 and 2002)

By Gourmets Wine Guide. Only two Spanish wineries have got this prestigious recognition twice: Miguel Torres and Viñas del Vero.

Wedding Banquet of his Royal Highness Felipe de Borbon (2004)

Viñas del Vero Clarión 2002 was selected by the Spanish Royal Household to be served at the Wedding Banquet of his Royal Highness Felipe de Borbon.

Awards & Prizes

Awards & Prizes

International Wine Challenge Trophy (2005)

Secastilla 2003 was awarded IWC Trophy at the International Wine Challenge 2005 held in London. The International Wine Challenge is the world’s largest wine competition.

Awards & Prizes

Robert Parker (2007)

The North American guru Robert Parker, the most influential wine critic in the world, has granted excellent reviews to the wines of Viñas del Vero:

Blecua 2001 94 Secastilla 2004 91 VdV Gran Vos Reserva 2003 91 La Miranda de Secastilla 2005 87

Among the excellent comments on the four wines, it’s worth highlightingthe final paragraph on Blecua 2001 review:

“The finish is long and pure. This terrificwine merits 4-6 years of cellaring and will reward those with patience through 2025"

Awards & Prizes

Guía Peñín (2007)

The worldwide recognized “Peñin Guide” rated 13 Viñas del Vero wines over 85 points, 6 of those above the critical 90 points barrier. There is no Spanish winery with more wines above 85 points:

Blecua 2003 92 VdV Series Limitadas Merlot 2003 91 VdV Clarión 2005 91 VdV Gran Vos Reserva 2003 91 Secastilla 2004 90 VdV Merlot Colección 2003 90

Awards & Prizes

Guía CAMPSA (2008)

The best selling spanish wine guide, edited by the Spanish Gastronomy Academy, awarded 90 points or more to ten of our Viñas del Vero wines. We are the only Spanish winery with such a high average in this prestigious wine guide. Among the highlights we can find:

Blecua 2004 95 Secastilla 2005 93 VdV Gran Vos Reserva 2003 92 VdV Clarión 2005 92 VdV Merlot Colección 2004 92

In short....

One of the biggest vineyard owners in Spain

One of the most technologically advanced wineries

One of the fastest-growing wine companies in Spain

Market driven philosophy

Leadership position in Somontano, one of Spain’s up-and-coming wine regions

Passion, Quality and Innovation are the values that inspire and guide us

The Wineries

Viñas del Vero

Premium and state-of-the-art half a million cases winery

Viñas del Vero owes its own name to the river Vero, that flows along our vineryards

Viñas del Vero’s specific goal is to produce a wide range of “modern, branded and value for money” wines from both local and international varieties

SecastillaSecastilla

Secastilla Valley is situated in the northeast side of Somontano. Its name comes from Latin “Septem Castella” (seven castles).

Special Mediterranean microclimate that has clearly differentiated climatic conditions for vine, olive, almonds and truffles.

On stony slopes between 700 and 800 metres above sea level, we have recovered very old Garnacha vineyards, the traditional variety from Secastilla Valley.

The altitude together with a special orientation of the vines ensures many hours of sunshine, which naturally favours the ripening of the fruit. It is a non-irrigated area with sandy/loamy soils, which are very stony.

Since the moment we discovered this area, we have been working to recover old vineyards and planting new ones: Parraleta, Moristel, Cariñena, ...... total 40 has.

Our icon wine BLECUA is the result of a “triple selección” process:

Selection of vineyards

Selection of bunches

Selection of barrels

BlecuaBlecua

The seven best parcels from our vineyards were selected to be the source of the grapes from which our limited released Blecua is produced (14 has.)

Cabernet Sauvignon 3 parcels Garnacha 2 parcels Tempranillo 1 parcel Merlot 1 parcel

Selection of VineyardsSelection of Vineyards

The selection of the best bunches is carried out:

In the vineyards: hand pick grapes

In the cellar: triage table

Selection of bunchesSelection of bunches

Every single wine coming from a different parcel is vinificated and aged separately in new Allier oak barrels from 4 different cooperages.

Only the best oak barrels will be used for the final blend

Selection of barrelsSelection of barrels