Know your products Every Product tells a story Demys2fying ecommerce personaliza2on
Jul 18, 2015
Know your products
Every Product tells a
story
Demys2fying ecommerce personaliza2on
Inject confidence in your Customers purchase decision with PIM
70 % of customers abandon shopping carts Because they feel they don’t have enough PRODUCT INFORMATION !!!
Product Informa2on Management …one small step but a giant leap for Omni-‐Channel commerce
Customer Informa2on Management
Product Informa2on Management
Two sides of the same coin
Well you have got your customer data all figured out and sorted
And that’s great
But there is only one
small liNle problem
You forgot to take care of your PRODUCT INFORMATION
INFORMATION IN SILOS
E-‐commerce team has a different product informa;on data base from the brick & mortar store team and much more …
CUSTOMERS GETTING DIFFERENT INFORMATION
Your customer is geMng a different picture of the same product across different channels
Confused customer = lost revenue
DUPPLICATION OF EFFORTS
A new product informa;on upload requires manual effort seprately from the e-‐commerce
team to brick & mortar team to the marketplace management team
CUSTOMER SERVICE BECOMES A REAL TROUBLE
Well your call center team , has no idea that product no. AZ574T has a no ques;on replace guarantee , its there on your website just not
with call center team
Customer Data Management is good but understanding your own products is even beNer
And this means
Seamless Product Informa2on Management across
Website Brick & Mortar stores Mobile Apps
Marketplace Call centers Customized e-‐mail offering & more
Give your business the cuWng edge of PIM
The retailers who understand this will be able to capture market share from retailers who don’t
Extra market share = Increased revenue = Increased profits = Greater business !
Let us take you on the path of having an even greater business !!!
Introducing Vin MDM’s revolu2onary Product Informa2on Management suite
Helping you get ready for Omnichannel Commerce
ERP systems
Supplier Data
Brick & Mortar data
Omni
Marketplace data
ETL
Data Extrac;on
Data Discovery
Data Discovery
STAGING
Data Modeling
Data Standardiza;on
Data Quality Checks
Match Rules
De-‐Duplicate
Data Merging
Call center & many more
Mobile Apps
Marketplace
Brick & Mortar
Seamless data flow for Omnichannel
eCommerce
Increased Market share
Happy customers
Omnichannel ready
Supply Enterprise PIM Sell
Speed Time-‐To-‐ Market
Vin PIM-‐ Product Informa2on Management