Vimeo Product Council Presentation

SEARCH 2.0

Christophe Gillet VP of Product Management

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Agenda

• Search 1.0

• KPIs

• Search 2.0 Proposal

• Results

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Search 1.0 Metrics

• Search results are the second most viewed page

• Low number of searches per user

• Low Clickthrough percentage

• High number of Null search results

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Search 1.0

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Search 1.0

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Search 1.0

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Search 1.0

• Very little information served in thumbnail view

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Search 1.0

• Detail view susceptible to information overload

• Not easy to scan

• Two views = two extremes forcing user to flip back and forth between views is too much to ask - especially after scrolling

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Search 1.0

• Toggle unavailable after scrolling just 250 pixels

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Search 1.0

45%

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Search 1.0 revenue

1) Promo Slot• VOD, Staff Picks, Branded Content Fund• Extremely Low Click through

2) 300 x 250 Ad• VOD, Programmatic & Subscription Revenue

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Current Design

• Too few results surfaced per page• Too much value given to photo (vs title,

creator, and metadata)

What we can address to improve search design:• Fragmented/duplicative filtering• Not responsive• VOD needs more prominence

• Rethink title of page• Rethink exposed sort options• Results grid can be larger % of page

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KPIs for Proposed Design

Increase Plays per Search Increase Search Results Click-through rate Increase VOD Sales from search

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Proposed Design

Primary filter

Refinement filters

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Proposed Design

Primary filter

Refinement filters

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Proposed Design

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Results Grid

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Result Cell

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Result Cell (VOD)

CURRENT REDESIGN

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People

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No Results Page

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Proposed Design

• Too few results surfaced per page• Too much value given to photo (vs title,

creator, and metadata)

What we can address to improve search design:• Fragmented/duplicative filtering• Not responsive• VOD needs more prominence

• Rethink title of page - Search field?• Rethink exposed sort options• Results grid can be larger % of page

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Proposed Design

What we can address to improve search design:Too few results surfaced per pageToo much value given to photo (vs title, creator, and metadata)

Fragmented/duplicative filteringNot responsiveVOD needs more prominence

Rethink title of pageRethink exposed sort optionsResults grid can be larger % of page

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Proposed Design

Too few results surfaced per pageToo much value given to photo (vs title, creator, and metadata)

What we can address to improve search design:Fragmented/duplicative filteringNot responsiveVOD needs more prominence

Rethink title of page - Search field?Rethink exposed sort optionsResults grid can be larger % of page

45%63% +

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How did we perform against our KPIs?

+24% Increase in Plays per Search +22% Increase in Search Results Click-through rate 3% Increase in VOD Sales

THANK YOU