Vijaya_Deepti_Ananth_Krishnan_Amplify11

1 Copyright © 2011 Tata Consultancy Services Limited

Emerging Economy Innovation - How to Build a car for $2500, and Other Reverse Innovation Miracles. Vijaya Deepti and Ananth Krishnan

April 10, 2023

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Agenda Outline

History of TATA - Driving Innovation Outcomes

TATA: Trusted Leadership and Innovation

TATA Foundations for Pioneering Innovation

TATA & TCS Innovation Examples

TCS Innovation Management System & Innovation Themes

TCS Innovation in UK Financial Services

Thoughts for tomorrow; Future Innovations

Innovation; Customer Testimonial

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Questions

We want to encourage an interactive discussion.

1. Please ask questions throughout the session

2. Text your questions to 0405932053

3. Send your questions via Twitter to @mbpalmer70

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Parsi culture of service.

Good Thoughts, Good Deeds and Good

Works.

Ushering in the Industrial Revolution.

Creating a framework of basic

infrastructure.

Focus on education and research.

Family History

Corporate History

Philanthropy

TATAInnovation

TATA - Trusted Leadership and Innovation

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Family History

Corporate History

Philanthropy

TATAInnovation

Since 1868 we have been serving the

communities we operate with.

Ushering new practices for the workers.

Evolved into 7 lines of business and 100

Operating Companies.

We have constantly innovated to satisfy

the customers and communities we

serve.

TATA - Trusted Leadership and Innovation

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TATA - Trusted Leadership and Innovation

Family History

Corporate History

Philanthropy

TATAInnovation

In excess of $90m US Dollars was

donated in 2009.

Endowments have funded the creation

of several notable national institutions.

Development assistance provided in the

areas of health, education, bio diversity

and water harvesting.

Foreign scholarships are available in the

areas of science and engineering.

On-going commitment to disaster relief.

66% of Tata Sons is held by Charitable

Trusts

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TATA - Trusted Leadership and Innovation

Family History

Corporate History

Philanthropy

TATAInnovation

Recognized for our investments in

innovation:

Tata Nano

Tata Swach (Water Filter)

Tata Teleservices (competitive

mobility)

Tata Chemicals (salt production)

Tata Capital

On-Going Investment in New

Technologies:

Nano and Bio Technology

Bio fuels and Solar Power

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TATA Corporate Foundations for Leading and Pioneering Innovation

TGIF

Management Participation

Innovista InnoclustersTata

Group

Leveraging True Spirit of Innovation and Cross Functional and Domain Experience

From idea to Business Plan and Execution

Senior Management Sponsorship

Top Down and Bottom up Approach

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TATA & TCS Innovation Examples

Frugal Innovations

DescriptionImpact on

Global Trends

Relevance to Mature Markets

N a n o

C a r

NanoCar

The TATA Nano is an inexpensive environmental friendly and safe passenger car.

Financially affordable for the masses

Environmental friendly

Vision and leadership can define new options for personal urban transportation.

S w a c h

W a te r F ilte r

SwachWater Filter

TATA Swach is possibly the worlds cheapest water purification system.

1.8 million children die each year due to unavailability of purified water.

Cleaner and healthier water

Application of Science & Technology for the

welfare of mankind.

m K rish i

mKrishi

TCS mKrishi enables farmers to take informed decisions based on environmental factors.

Leverage technology to overcome financial exclusion

Better agricultural output by optimum utilisation of resources

Personalised information for the global agriculture sector.

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E -W a lle t

E-Wallet

Emerging initiative that enables citizens to turn their mobile phone into an electronic wallet.

Access to financially affordable financial services products.

Leverage emerging technologies to augment established practices.

S o c ia l

In su ra n c e

Social Insurance

Extension of the social banking platform. Enables access to insurance products for the mass population

Mass population have access to affordable finance products and services.

Leverage existing low cost platforms to extend products and services.

S o c ia l

B a n k in g

Social Banking

Banking platform that provides financial services to underserved citizens in rural geographies.

Mass population have access to affordable finance products and services.

Improved access for rural population who may be financially underserved.

TATA & TCS Innovation Examples

Financial Services

InnovationsDescription

Impact on Global Trends

Relevance to Mature Markets

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TATA & TCS Innovation Examples

Innovations for business

DescriptionImpact on

Global Trends

Relevance to Mature Markets

A ro g y a sh re e

H e a lth

Arogyashree Health

Improving quality healthcare access to below poverty line families.

Quality Medicare rendered to the common man

End to end cashless package

Financial protection to below poverty line families.

New employment opportunities

iO N

iON

Deliver IT in the 3rd generation service model to SMBs

SMBs leverage world-class technology at an affordable cost

Increased efficiencies, incisive business intelligence

Focus on core business Unique IT needs met with

‘IT on Tap’

IT fo r

G re e n

IT for Green

Assess Utilisation & health of current hardware/software configurations.

Right sizing & Consolidation Just-In-Time and Just-In-Space

Leverage emerging technology for lower Capex expenditure and power consumption.

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TCS Innovation Management System

Co-Innovation Network (COINTM)

Customer Value

Proposition

Technology Market Map

Innovation Life Cycle

Innovation Culture

Innovation Themes

TCS Innovatio

n

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TCS Innovation Themes

Efficiency, Agility, Cost, Productivity

Security, Privacy,

Risk, Compliance

Knowledge, Collaboratio

n, Workspace Experience

Understand Customers

and Markets

Enhanced Customer

Experience and

Ubiquity

Manage the impact on

the Environmen

t

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TCS Innovation in UK Financial Services

User Journey

s

Involvement of real customers in the design process

Design based around customer needs &

objectives

Iterative development to incorporate

customer feedback

UE evaluation

Research

Personas

Prototypes

A customer centric approach to design

5 rounds of usability testing Real customers recruited by

NEST– Employers– Members– Advisors

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Thoughts for Tomorrow; Future Innovations

Cloud

Analytics

Social Media

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Cloud

• How do you see cloud computing impacting the business of your company? – Business models– Business processes – Revenue opportunities – Cost opportunities

• What business risks are you seeing as barriers to cloud adoption?

• Cloud is about business models as much as it is about technology

• Scale, Ease of Use, Granular Costs are key attributes

• Cloud is a co-innovation opportunity

• Analytics-led infrastructure transformation as a systematic approach - is yielding results

Points to PonderPoints to Ponder

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Analytics

• How do you see the balance shifting between the traditional 'analytics on structured data' in Business Intelligence and Data Warehousing, to 'insights from unstructured data' using machine learning and semantic analysis?

• How are you planning to marry the insights gained from 'inside the enterprise' analytics, to the knowledge you gain from 'outside the enterprise' information?

• Are you getting into predictive analytics?

• Using Analytics for the ‘CIO’ business processes

• Information Fusion as the next step - Insights from Public Social Media and Corporate

‘KM’ and Social Networks + traditional Business Intelligence

• More maturity in mining, predictive analytics and forecasting

Points to PonderPoints to Ponder

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Social Media

• What are the business opportunities you see in deploying social media style applications into the internal employee workplace in your company?

• How are you leveraging social media for reaching out to your customers, creating new products and services, and interacting with your partner ecosystem?

• The first wave of Social Networks in the Enterprise is now mainstream

• Redesigning Enterprise Workplaces using the grammar of Social Networking

• Using the ‘public’ social web for enterprise business processes like marketing and

product design

Points to PonderPoints to Ponder

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Innovation; Customer Testimonials

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Conclusion & Questions

History of TATA - Driving Innovation Outcomes

TATA: Trusted Leadership and Innovation TATA Foundations for Pioneering InnovationTATA & TCS Innovation Examples TCS Innovation Management System &

Innovation ThemesTCS Innovation in UK Financial Services Thoughts for tomorrow; Future Innovations

Thank You