VIEWS ON THE FUTURE OF PARTNER & AFFILIATE MARKETING
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VIEWS ON THE FUTURE OF PARTNER & AFFILIATE MARKETING
97%
3%
82%
18%
Increase
Decrease
Increase
Decrease
Mobile
Web
Mobile
App
Retail
97%
3%
87%
13%
Increase
Decrease
Increase
Decrease
Mobile
Web
Mobile
App
Travel
IMPORTANCE OF INVESTMENT IN MOBILE
72%
28%
Retail
Increased
Same
77%
23%
Travel
Increased
Same
PRESSURE TO QUANTIFY BUSINESS IMPACT
38%
62%
Retail
No
Yes
39%
61%
Travel
No
Yes
NEED FOR 3rd PARTY VALIDATION
Brands
Publishers
Apps
Meta Search Engines
Aggregators
Offline (Brick and
Mortar)
Biz Dev
Strategic Partners
Owned Media
Paid Media
Coupon
Cashback
Loyalty
Blogs
EXPANDED DATA MODEL & SCALE
TRAFFIC SOURCE, DEVICE, USER CONTEXT, PARTNERSHIP MODEL
MULTIPLE CONVERSION METRICS
CONFIGURABLE CONVERSION METRICS, INCL. MULTI-STEP METRICS
MULTI PIVOTING IN UI
COMPLEX DATA ANALYSIS VIA MULTI-PIVOTS AND FILTERS
CROSS CHANNEL REPORTING
INSIGHTS ACROSS MULTIPLE CHANNELS
ONLINE TO OFFLINE MEASUREMENT
UNDERSTAND PARTNERS BRICK & MORTAR CONTRIBUTIONS
APIFOR INTEGRATION
ENABLE 3RD PARTY ATTRIBUTION, REPORTING, BP INTEGRATION
VIEWS ON THE FUTURE OF PARTNER & AFFILIATE MARKETING
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