1 Chapter I INTRODUCTION This chapter presents the background of the study, statement of the problem, hypothesis of the study, conceptual framework, theory base, significance of the study, the scope and limitation of the study, and definition of terms. Background of the Study Listening, speaking, reading, and writing are the common macro-skills in English language that students have known for a long period of time. For teachers and students, these four macro skills are significant in the teaching and in the learning process. However, since viewing skills have become part of the learning process and important means of communication, it was then included as the fifth of the macro skills in English language communication. Viewing is one of the most important skills in communication because it is a way of portraying information in the record, thus, giving more emphasis on the importance of mental faculty that allows a perceiver to give details
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Chapter I
INTRODUCTION
This chapter presents the background of the study,
statement of the problem, hypothesis of the study,
conceptual framework, theory base, significance of the
study, the scope and limitation of the study, and definition
of terms.
Background of the Study
Listening, speaking, reading, and writing are the
common macro-skills in English language that students have
known for a long period of time. For teachers and students,
these four macro skills are significant in the teaching and
in the learning process. However, since viewing skills have
become part of the learning process and important means of
communication, it was then included as the fifth of the
macro skills in English language communication.
Viewing is one of the most important skills in
communication because it is a way of portraying information
in the record, thus, giving more emphasis on the importance
of mental faculty that allows a perceiver to give details
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about a target that is difficult to get to normal senses due
to time, distance or shielding. Also, viewing involves
interpreting images for which word stand, and connecting
visual images in videos, computer programs, and websites
with accompanying printed or spoken words (B.D. Roe, E.P.
Ross 2010).
An old adage “a picture is worth a thousand words” is
as true today as it has always been. Professor Albert
Mehrabian (1939), asserted that students take in information
55 percent in visual and only seven (7) percent in text.
From this information it can be concluded that student’s
viewing do play a vital role in the retention of their
knowledge. Just as listening, reading, writing and speaking,
viewing entails giving attention to facts and relationships,
inferences, and to critical analysis (Kathie Johnson and
Connie McDonald, 2007).
The International Reading Association/National Council
of Teachers of English (1996), agreed that being literate in
contemporary society means being active, critical, and
creative users not only of print and spoken language but
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also of the visual language of film and television,
commercial and political advertising, photography, and more.
According to Ignatius Joseph Estroga (2012), a language
professor at Liceo De Cagayan University, viewing enhances
listening skills when students attend to non-verbal
communication and visual elements of performance, video,
television, film and multimedia presentation. Also, viewing
enhances reading when students attend to visual accompanying
print, specific textual techniques, and the assumptions,
perspectives, and quality of a variety media.
It has been a target for Filipino educators to build up
the macro-skills in English their students. For this reason
educators should not focus only to the listening, speaking,
reading and writing skills of the students but also to their
viewing as well since these enhance both their reading and
listening skills. As students view visual messages, they
need to use a range of viewing and strategies to make sense
of the visual images, and accompanying oral and print
language.
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In the case of the second year AB English Language day
and evening students, it is necessary for them to develop
not just in listening, speaking, reading and writing skills
but also their viewing comprehension for them to be literate
and critical enough in engaging themselves into different
varieties of media. It is with this reason that the
researcher is determined to identify the viewing
comprehension level of the AB English Language day and
evening students for they are expected to be well equipped
with life-long skills, one of which is viewing
comprehension.
Statement of the Problem
This paper aims to answer the following questions:
1. What is the viewing comprehension level of the AB
English Language day and evening students in terms of
the following components?
a) Literal
b) Reorganization
c) Inferential
d) Evaluation
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e) Appreciation
2. What is the overall level of viewing comprehension of
AB English Language day and evening students?
3. Is there a significant difference between and among the
viewing comprehension level of the AB English Language
day and AB English Language Evening Program?
4. Is there a significant difference in the overall level
of comprehension of the AB English Language day and
evening program?
Null Hypotheses
The following are the hypotheses of this study to be
tested at 0.05 level of significance.
Ho1: There is no significant difference between and among
the viewing comprehension level in terms of its components
of the AB English Language day and evening students.
Ho2: There is no significant difference in the overall level
of comprehension of the AB English Language day and evening
students.
Theory Base
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This study is primarily anchored on the Barrett’s
Taxonomy of Comprehension (1980), which discusses the
different levels of Comprehension namely: literal,
reorganization, inferential, evaluation and appreciation.
The theory assumes that learners move from the literal
understanding to another, until the learner fully
understands and appreciates the cognitive and aesthetic
aspects of the material.
This theory serves as the framework that will support
the present study since it also measures the learners’ level
of Viewing Comprehension base on Dr. Tan Su Hwi (2010), and
the capacity to understand and answer Viewing Comprehension
The participants of the study will be the second year
AB English Language day and evening students, enrolled in
the second semester of the S.Y. 2012-2013 of the University
of Southeastern Philippines.
Research Procedure
The following page presents the step by step procedure
that will be followed by the researcher in conducting the
study.
Selecting Materials for Viewing
Subjecting Material and Test
Conducting the Study
Rating the Answered Test Questionnaires
Subjecting the Rating to validation
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Fig. 2 Flow Chart of the Research Procedures
1. Asking permission to conduct the study
The researcher will submit a letter addressed to
the Dean of the College of Arts and Sciences, Dr.
Eveyth C. Deligero, and to the Director of Evening
College, Dr. Danilo C. Galarion, to allow the
researcher to conduct the study. See Appendix A.
2. Selecting Materials for Viewing
The researcher will select one material for the
assessment of the viewing comprehension of the
participants.
Analyzing and Comparing Results
Tabulating and Drawing the Conclusions of
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3. Subjecting the Material and Test Questionnaire for
Validation
The researcher will be giving a movie clip from
the 2009 movie “Earth Days”. The movie is all about
the environmental crisis and emergence, during the
1960's and '70's, as the selected material for viewing
comprehension as well as the test questionnaires.
4. Conducting the Study
a. The researcher will be scheduling dates for the
participants. The
researcher will be preparing a video clip that
will be shown to the participants.
b. After watching the video clip, the participants
will answer the test questionnaires made by the
researcher. See Appendix for the viewing
comprehension test questionnaire.
5. Rating the Answered Test Questionnaires
The researcher will be rating the answers of the
participants according to the Barrett’s Taxonomy of
Comprehension Skills.
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6. Subjecting the Rating to Validation
The rating given by the researcher to the
participants will be given to the selected faculty
members for validation.
7. Analyzing and Comparing Results
The results that will be gathered by the
researcher will be analyzed using statistical
treatment. Data gathered will be interpreted which will
be the basis for conclusions and recommendations.
8. Tabulating and Drawing the Conclusions of the Study
The results will be validated, and the researcher
will be tabulating the results and eventually draw
conclusions.
Research Instrument
After watching the video clip, the participants will
answer the viewing comprehension test adapted from Tan Su
Hwi (2010). The test questionnaire was divided into five
levels of Comprehension: Literal Comprehension,
Reorganization, Inferential Comprehension, Evaluation and
Appreciation. The researcher will adapt the Barrett’s
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Ordered Interval Scales from the study of Ihalas and
Fontamillas (2012) to measure the level of Viewing
Comprehension of the AB-English students.
Table 1. Ordered Interval Scale of the Literal Level of Viewing Comprehension (Thomas Barrett, 1980)NumericalValue
DescriptiveEquivalence Interpretation
4-5 Very HighVery proficient in recalling and reorganizing ideas or details in the video clip.
3-3.9 HighProficient in recalling and reorganizing ideas or details in the video clip.
2-2.9 AverageFairly proficient in recalling and reorganizing ideas or detailsin the video clip.
1-1.9 LowQuite proficient in recalling andreorganizing ideas or details in the video clip.
0-0.9 Very LowNot proficient in recalling and reorganizing ideas or details in the video clip.
Table 2. Ordered Interval Scale of the Reorganization Level of Viewing Comprehension (Thomas Barrett, 1980)Numerical
ValueDescriptiveEquivalence Interpretation
4-5 Very HighVery proficient in analyzing, synthesizing, and organizing the information given.
3-3.9 HighProficient in analyzing, synthesizing, and organizing the information given.
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2-2.9 AverageFairly proficient in analyzing, synthesizing, and organizing the information given.
1-1.9 LowQuite proficient in analyzing, synthesizing, and organizing the information given.
0-0.9 Very LowNot proficient in analyzing, synthesizing, and organizing the information given.
Table 3. Ordered interval Scale of the Inferential Level of Viewing Comprehension (Thomas Barrett, 1980)Numeric
alValue
DescriptiveEquivalence Interpretation
4-5 Very High
Very proficient in focusing the ideas behind the information of the video clip and using one’s personal experience as a basis forprobable inferences.
3-3.9 High
Proficient in focusing the ideas behind the information of the video clip and using one’s personal experience as a basis forprobable inferences.
2-2.9 Average
Fairly proficient in focusing the ideas behind the information of the video clip and using one’s personal experience as a basis forprobable inferences.
1-1.9 Low Quite proficient in focusing the ideas behind the information of the t video clip and using one’s personal experience as a basis for
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probable inferences.
0-0.9 Very Low
Not proficient in focusing the ideas behind the information of the video clip and using one’s personal experience as a basis forprobable inferences.
Table 4. Ordered Interval Scale of the Evaluation Level of Viewing Comprehension (Thomas Barrett, 1980)NumericalValue
DescriptiveEquivalence Interpretation
4-5 Very HighVery proficient in understandingthe ideas of the video clip and making judgment about the received information.
3-3.9 HighProficient in understanding the ideas of the video clip and making judgment about the received information.
2-2.9 AverageFairly proficient in understanding the ideas of the video clip and making judgment about the received information.
1-1.9 LowQuite proficient in understanding the ideas of the video clip and making judgment about the received information.
0-0.9 Very LowNot proficient in understanding the ideas of the video clip and making judgment about the received information.
Table 5. Ordered Interval Scale of the Appreciation Level ofViewing Comprehension (Thomas Barrett, 1980)Numerical Descriptive
Interpretation
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Value Equivalence
4-5 Very High
Very proficient in expressing anemotional response and a personal response to understand the received information completely.
3-3.9 High
Proficient in expressing an emotional response and a personal response to understand the received information completely.
2-2.9 Average
Fairly proficient in expressing an emotional response and a personal response to understand the received information completely.
1-1.9 Low
Quite proficient in expressing an emotional response and a personal response to understand the received information completely.
0-0.9 Very Low
Not proficient in expressing an emotional response and a personal response to understand the received information completely.
Statistical Treatment
The data that will be gathered by the researchers will
be tabulated and statistically analyzed based on the
purposes of the study. The researchers will use the Mean
Score to determine the level of Oral Competence and T-test
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for Paired Observation in comparing the means of the two
variables.
The formula for the mean score is shown below.
x=∑i=1
nxi
n =∑ ofthescoresofeachparticipants
numberofpaticipants
The formula for the T-test of Paired Observations is
shown below.
t=d−do
sd
√n
Where:
d is the mean of the di (difference between the two
observations) with computational formula
d=∑ din
=differencebetweenthetwoobservations
numberofparticipants
do is the value being tested (do= 0 in this case)
sd is the standard deviation of the dis with the
computational formula
sd=√n (di2)−(di)2
n(n−1)
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n is the total number of paired observations
REFERENCES
Ausburn, L, & Ausburn, F (1978). Visual Literac: Background,theory and practice. PLET, 15(4), 291-297
BANDURA, A., ROSS, D., & ROSS, S. A. (1961) Transmission ofaggression through imitation of aggressive models. Journal ofAbnormal and Social Psychology, 63, p. 575-582.
Bell, T., Cockburn, A., McKenzie, B. & Vargo, J. (2001).Digital lectures: If you make them, will students use them?Constraints on effective delivery of flexible learningsystems. Interactive Multimedia Electronic Journal ofComputer-Enhanced Learning 3(2). Available online:http://imej.wfu.edu/articles/2001/2/06 (Retrieved:01/08/2004).
Broek,.(2001). The Role of Television Viewing in the Development ofReading Comprehension. University of Minnesota
Consindine, D (2011), Critical Viewing and Critical Thinking Skills.Center for Media Literacy
Early Childhood Education Journal, Vol. 33, No. 2, October 2005 ( 2005) DOI:10.1007/s10643-005-0030-6
Kathie Johnson and Connie McDonald, 2007. Visual Literacy ViewingSkills & Methods of Visually Representing. Virginia State ReadingAssociation
Khoo,. (2012) A Study of Childrens Viewing and Representing Skills ThroughDigital Text. English language - Study and teaching (Primary) -China - Hong Kong.
Kintsch, W. (1988). The role of knowledge in discourse comprehension: Aconstruction-integration model. Psychological Review, 95, 163-182.
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SCHMIDT, R.A. (1975) A schema theory of discrete motor skilllearning. Psychological Review, 82 (4), p. 225-260
Slamecka N.J. & Graf, P. (1978). Generation effect –delineation of a phenomenon. Journal of ExperimentalPsychology: Human Learning and Memory 4(6): 592–604.
Tan Su, H., Assessment for Learning in Listening and Viewing (Based onSingapore’s English Language Syllabus 2010. South East Asia Ministersof Education Organization, Regional Language Centre,Singapore
Wetzel, C.D., Radtke, P.H. & Stern, H.W. (1994). Review ofthe Effectiveness of Video Media in Instruction. Hillsdale,NJ: Erlbaum.
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[http://www.youtube.com/watch?v=eBPo0t69bi4]
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APPENDIX A
Assessment for Learning Questions Level of Viewing (Singapore’s English Language Syllabus, 2010)
Assessment for Learning Questions Level of Listening & Viewing based onBarrett’s Taxonomy
1. Where did the event took place? o Cafe o Library o Stock room o Cafeteria
Literal Comprehension
2. What did the lady ask for? o Books o Time o Food and drinks
Literal Comprehension
3. How can you describe the people’s reaction inside the library? o Annoyed
Reorganization
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o Surprised o Amused o Alarmed4. I can tell the reaction of the librarianfrom: o Her body language o Her tone of voice o Her gesture o The words she used
Reorganization
5. If you were the librarian, how will you react?
Reorganization
6. How can you describe the librarian’s reaction? o Disapproving o Shocked o Suspicious o Indifferent
Reorganization
7. Why do you think the lady ordered french-fries, burger and milk shake in the library?
InferentialComprehension
8. Why did the librarian react in this manner?
Inferential Comprehension
9. Did the lady understand the librarian’s reply? o Yes o No
InferentialComprehension
10. What was the intention of using ablond lady in the commercial?
Evaluation
11. What does the phrase “Beauty is nothing without brains” implies?
Evaluation
12. Do you think the lady is mentallyimpaired?
Evaluation
13. What are the characteristics of Evaluation/
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the Mercedes Benz that can be compared to the lady?
Appreciation
14. Would the humor aspect be lost iftheblond lady was replaced by: (i) a dark haired lady (ii) a (blond) male
Evaluation/Appreciation
14. What connection does the commercial want to make between a blond lady and the Mercedes Benz car?