Vietnamese with movie theaters

Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc.Vietnamese with movies and theaters

Frequency of going to cinemas

Q: How often do you go to see movies (N=300)

More than once/week

Once/week Once/2 weeks Once/Month Once/2 months

A couple of times/year

I rarely/do not see movies

0%

5%

10%

15%

20%

25%

30%

4%

17%

13%

21%

8%

25%

13%

More than half the respondent go to cinema once/month or more. A quarter of respondents only go to cinemas a couple of times per year.

Frequency of going to cinemas (by gender)

Q: How often do you go to see movies (N=261)

More than once/week

Once/week Once/2 weeks Once/Month Once/2 months A couple of times/year

I rarely/do not see movies

0%

5%

10%

15%

20%

25%

30%

3%

15% 14%

21%

8%

23%

17%

6%

20%

12%

20%

7%

27%

8%

Female Male

Males tend to go cinema more than females

Frequency of going to cinemas (by city)

Q: How often do you go to see movies (N=261)

More than once/week

Once/week Once/2 weeks Once/Month Once/2 months A couple of times/year

I rarely/do not see movies

0%

5%

10%

15%

20%

25%

30%

35%

5%

17% 18% 19%

8%

29%

5%3%

18%

7%

22%

7%

21% 21%

HCM Hanoi

One fifth of Hanoi respondents do not go to cinema while this figure of HCMC is only 5%

Frequency of going to cinemas (by age)

Q: How often do you go to see movies (N=261)

More than once/week

Once/week Once/2 weeks Once/Month Once/2 months A couple of times/year

I rarely/do not see movies

0%

5%

10%

15%

20%

25%

30%

3%

22%

12%

22%

7%

28%

8%5%

13% 14%

20%

9%

22%

18%

18-24 25-39

Respondents from 18 to 24 go to cinema much more frequently than older ones.

Movies type preference

Q: What movies do you like to see? (N=261)

Comed

y

Action

/Adv

entur

e

Cartoo

ns/A

nimati

on

Crime/M

yster

y

Docum

entar

y

Roman

ce

Musica

lSpo

rt

Family

Biograp

hy

Scienc

e fict

ion

Thrille

r/Horr

orOthe

r0%

10%

20%

30%

40%

50%

60%

47%53%

26%

16%

3%

33%

3% 6%

14%

6%

37%

28%

1%

Action/Adventure and comedy are 2 most popular movie types among respondent, followed by science fiction then romance.

Movies type preference (by gender)

Q: What movies do you like to see? (N=261)

Comed

y

Action/A

dventur

e

Cartoon

s/Anim

ation

Crime/M

ystery

Documenta

ry

Romance

Musica

lSpo

rt

Family

Biogra

phy

Scienc

e fict

ion

Thrill

er/H

orro

rOthe

r0%

10%

20%

30%

40%

50%

60%

70%

52%46%

33%

15%

3%

43%

3% 4%

19%

5%

28%

21%

1%

42%

61%

20% 17%

3%

24%

4%8% 9% 7%

46%

36%

1%

Female Male

Males prefer action/adventure, science fiction and thriller/horror, while females are more into comedy, romance and cartoons/animation.

Movies type preference (by age)

Q: What movies do you like to see? (N=261)

Comed

y

Action/A

dventur

e

Cartoon

s/Anim

ation

Crime/M

ystery

Documenta

ry

Romance

Musica

lSpo

rt

Family

Biogra

phy

Scienc

e fict

ion

Thrill

er/H

orro

rOthe

r0%

10%

20%

30%

40%

50%

60%

45%

56%

30%

17%

2%

33%

3%7% 9% 8%

44%

30%

1%

50% 50%

23%16%

4%

33%

4% 5%

19%

3%

29% 27%

0%

18-24 25-39

Action/adventure and science fiction movies are more popular among young respondents (18-24 years old)

Cinema preference

Q: Which cinema do you go to? (N=261)

CGV Lotte Galaxy BHD Cinebox National cinema

Platinum Cineplex

Other0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

43%40% 41%

14%10%

29%

12%

0%

CGV, Lotte, Galaxy and National cinema are the top 4 movie theaters in Vietnam

Cinema preference (by city)

Q: Which cinema do you go to? (N=261)

CGV Lotte Galaxy BHD Cinebox National cinema

Platinum Cineplex

Other0%

10%

20%

30%

40%

50%

60%

70%

46%42%

62%

22%

14%

7% 4%0%

39% 38%

16%

3% 5%

56%

21%

1%

HCM Hanoi

Galaxy is the most popular cinema in HCM, while National Cinema is the dominant in Hanoi

Cinema images

Q: Which cinema comes up when you hear the following keywords (N=261)

Gorgeous Nice location Clean Good for dating Good amenities Affordable0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

35%

38%35%

31%28%

23%25%

34% 34%

31%

39%

35%

27%

19%22%

27%

23%

28%

6%4% 5% 5% 5% 7%

8%

5% 5%7%

5%7%

CGV Lotte Galaxy None of the above I do not think of any

CGV is described as “gorgeous”, “nice location” while Lotte is connected with “good amenities” and “affordable”.

Cinema images (by city)

Q: Which cinema comes up when you hear the following keywords (N=261)

Gorgeous Nice location Clean Good for dating Good amenities Affordable0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

35%38%

35%

31%

26%

20%

33%

39%

35%

31% 31%

27%

15%

28% 29%

24%

33%

29%

36%

41% 40%39%

45%43%

35%

25%28%

33%29%

43%

17%

12%14%

20%

15%

9%6%

4%1%

5%6%

3%5% 4%

9%5%

4%

11%8% 6%

6%

8%5%

5%

9%

3% 3%6%

4%

10%

CGV in HCM CGV in Hanoi Lotte in HCM Lotte in Hanoi Galaxy in HCMGalaxy in Hanoi None of the above (HCM) None of the above (Hanoi) I do not think of any (HCM) I do not think of any (Hanoi)

Images of Lotte in Hanoi is much more positive than in HCM, but for Galaxy it is vice versa.

Movies origin preference

Q: Which movies have you seen this year? (N=261)

Hollywood Vietnamese European Indian Korean Japanese Other (Chinese)0%

10%

20%

30%

40%

50%

60%

70%

60%

51%

33%

4%

31%

11%

2%

Hollywood and Vietnamese movies are most popular

Movies origin preference (by gender)

Q: Which movies have you seen this year? (N=261)

Hollywood Vietnamese European Indian Korean Japanese Other (Chinese)0%

10%

20%

30%

40%

50%

60%

70%

80%

51%54%

38%

5%

39%

10%

2%

69%

47%

28%

4%

23%

12%

2%

Female Male

Females are likely to watch Korean movies while males prefer Hollywood.

Popular Vietnamese movies

Q: Please list up any Vietnamese movies that you recommend (N=261)

Tấm Cám: Chuyện chưa kể

Tôi thấy hoa vàng trên cỏ xanh

Nắng Tèo em Em là bà nội của anh

35% 20% 14% 7% 6%

4 out of top 5 Vietnamese movies are released on 2015 and 2016

Survey information• Survey about movies and cinemas preference in

Vietnam.• Sample size: 300• Respondent criteria:

• Male: 144• Female: 156• HCM: 155• HN: 145

• Conducted time: September 20th, 2016

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Respondent profilesOur strength is 16-39 years old and urban areas. This is where most biz customers would like to research

<9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-

17%

8% 8% 8% 8% 8% 7% 7% 7%

22%

0% 1%

18%

31%

22%

14%

7%

3% 3%1%

Stats Q&Me

Active users by age Urban user ratio (top 6 provinces)

Stats Q&Me

22%

51%

78%

49%

Top 6 provinces Others

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