Your sub-title here Vietnam smartphone satisfaction / dissatisfaction Most users are dissatisfied with waterproof and battery life
Your sub-title here
Vietnam smartphone satisfaction / dissatisfaction
Most users are dissatisfied with waterproof and battery life
• Survey about smartphone satisfaction and dissatisfaction• Sample size: 502 samples• Respondent criteria: Male & Female, IOS & Android users, 15-44 years old• Area: Vietnam• Conducted time: October 30th-November 10th, 2015
Survey information
• 76% people use Android and 24% people use IOS.
• 31% people are dissatisfied with battery life.
• 67% people want to use smartphones with long battery life.
• Battery life of the 80% smartphone are likely to run out within
a day.
• 83% people have dropped their smartphone.
• 36% people have their smartphone lost and stolen in street.
• 41% people use the online app or service in case of the lost
Executive summary
Male49%
Femal
e51%
Gender
53%36%
8%2%
Area
Ho Chi Minh CityHanoiDa NangOther
15-19
20-24
25-29
30-34
35-39
40-44
0 5 10 15 20 25 30 35 40
34%
20%
16%
22%
9%
1%
Age
Age
Respondent profile
People with high income use more IOS than Android.
46%
24%
24%
6%
Android user
Less than 3M VND 3M-5M 5M-10M 10M-50M
36%
26%
25%
13%
IOS user
Less than 3M 3M-5M5M-10M 10M-50M
OS type by monthly income
OS type by gender
Android user IOS user
55%41%
45%59%
What kind of smartphone do you use?
Male Female
IOS is used by women more than men.
Brand Device design
Display quality
Usability Weight Sound Quality
Camera Devise size
Display size
Durability Battery life
Water proof
78%
68% 67% 64%62% 61%
57% 55% 54% 52%
33%
18%
59%53% 54%
63%
48%53%
46%52%
58%
43%
36%
26%
How much are you satisfied with your phone?IOS Android
Users are dissatisfied with battery life and water proof function.
Smartphone satisfaction by feature
IOS users are satisfied with brand the most.
Female Male
54%
40%
22% 24%
Are you satisfied with your smartphone brand?
IOS user Android users
Gender difference in brand satisfaction
Android users are dissatisfied with battery life more than IOS users.
26%
74%
IOS user
Dissatisfied Average/Satisfied
Dissatisfaction with battery life
33%
67%
Android user
Dissatisfied Average/Satisfied
More women want phones with better camera than men do.
Long battery life
Better camera feauture
innovation design
Better sound quality
64%
36%
39%
25%
71%
49%
32%
35%
Female Male
The features needed for smartphone
Women start concerning when battery is about to run out more than men.
I do not care
once it runs out of battery
40-60%
30-40%
20-30%
10-20%
1-10%
5%
3%
5%
12%
22%
28%
23%
2%
3%
2%
6%
17%
38%
31%
What percentage of battery You would start concerning ?
Female Male
Concerns on smartphone battery
- Battery problem is the most problem for both users.- Android users have more malfunction of device as problem than IOS users.
Hardware evice problem
Trouble with water
Screen is broken or fractured
Malfunction of device
I had dropped phone
Battery problem
14%
15%
20%
18%
33%
44%
23%
23%
23%
35%
38%
45%What kind of technical problem have you had?
Android Users IOS Users
Technical problem experience of smartphone
Dropped from hand in operating deivices
From desk or table
Dropped from clothes pokets
Dropped from hand in not operating devices
When my child plays it
Dropped from the bag
Others
40%
32%
31%
21%
19%
9%
40%
How have you dropped your smartphone?
Situation when users drop smartphone
More smartphones are stolen and lost in South Area than other area.
North Middle South
11%
17%
25%
9%
15%
10%
Have you ever have your smartphone stolen or lost?
Stolen and lost lost
Smartphone stolen experiences
Most users have lost and have smartphones stolen in street.
Street36%
Café9%
Public transportation
17%
Park14%
School20%
Places smartphones have stolen and lost
Use of the screen protection film
Use of the smartphone protection cover
Use of the online search app or service in care of the
lost
Use of the strap to tie it to your clothes
79%
57%
56%
83%
88%
73%
62%
87%
Male Female
Smartphone accessory ownership by gender
Women use more smartphone protection cover than men.
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