Vietnam part 1

Online fundraising workshop

Ho Chi Minh City|| April 4, 2012

4

Our Mission: Build an efficient, open, thriving

marketplace that connects people who have

community- and world-changing ideas with

people who can support them.

• International donations

• Corporate partnerships

• Matching grants

• Marketing campaigns

• Donor Management

• New Donors

• Fundraising and capacity building training

• Credibility/Recognition

• UK and US Charitable Status

GlobalGiving Value

Proposition

GlobalGiving Today

Overall donations made through GG to date: $80.6 mn

Overall donations made through GG in 2011: $30.1 mn

Number of donors to date: 237,246

Projects receiving funding: 5,014

Number of visitors who visit GG.org each week: 30-

40K

Average donation amount per org: ~$9,000/year

(Median: $2,400)

Countries disbursed to: 120 countries

Top Donor Countries: USA, Canada, UK, Australia,

India, Singapore

Average donation size: $78 (Median: $25)

Working with YOU

Itinerary

• Online Fundraising:

Breakdown

• Networking

• Building an Online Fundraising

Strategy

• Joining the Global Giving

Community

– Why Global Giving

– Our Application Process

• Is GG for you?

Separate into groups!

What brought you here today?

What do you hope to get out of the

workshop?

How familiar are you with online

fundraising?

What are your organization’s

largest sources of income?

Trends in Online Giving 2011

technology doesn’t make us social

it influences our behaviors

Source: David Armano

Step 1: Identify Your

Network

Your direct

contacts

The contacts

of your

contacts

People you

have never

met/contacts of

contacts’

contacts/only

via onilne

Activity

Let’s create a network tree… who is

your direct network and who do you

want to reach?

Come up with a number of how many

people can you reach!

•Donors

•Volunteers and co-workers

•Beneficiaries

•Community members

•Local business leaders

•Local media

•Friends and family!

Your Existing Network

• Host volunteers

• Join local non-profit

associations

• Take advantage of

networking opportunities

• Organize

awareness/fundraiser

parties

• Social Media

• Get creative!

Step 2: Building your

Organization’s Network

Why do people give?

• Desire to share the difficulties of others

• Positive feeling it provides

• Following the example of neighbors

Source Vietnam Asia Pacific Economic Center – The Asia Foundation “Philanthropy

in Vietnam”

Source Vietnam Asia Pacific Economic Center – The Asia Foundation “Philanthropy

in Vietnam”

Building network:

Create Advocates

• Make your network work for

you!

• Get people excited

• Engage your audience

• Facilitate a personal

connection to your cause!

You Your networks

Source: David Armano

Maintain and

Nurture…Like

any good

relationship!

Step 3: Identifying your

method

What is social media?

What do you use social media for?

What types of social media does

your organization use?

some success

greater potential

Your supporters will author their own

messages

>500 million Facebook users

50% of users login daily

Most users have 130 friends

The average user is connected to 60

groups, events, or causes

26 million Twitter

users

About 11 million

Pinterest users

Source:www.vietseo.vn

• 70.3% American companies using

FACEBOOK, 58% using LinkedIn, 40%

using Twitter, 26.8% using Youtube for

business (Source: MCI - Circle Merchant

Confidence index April 2011)

• Only 0.4% Vietnam companies using

FACEBOOK, 0.07% using Youtube, Only

0.2% using LinkedIn, Twitter, and Other

Vietnam SN for business

Social Media in Vietnam

Working for Engagement

Awareness

Engagement

Donation

Step 4: Driving Engagement with networks (new and old)

Engagement = Conversation

Conversation is

about give and take

in all social

platforms.

Social media…

1. Why would anyone want to listen to us on any social network?

2. How can we deliver value, experience or content worth sharing?

3. Why should people want to stay connected to us over time? Why should they come back?

4. Why should they choose to ask others to

share our content?

5. Why would they invest their time and

express loyalty in their networks?

Try it Out… Creating a compelling

message

Your boss has asked you to post about today’s GlobalGiving workshop on your nonprofit’s online platform. Decide:

•who is your audience?

•what is your key message?

•what is your organization’s personality?

•what do you want them to do as a result of the message (tell them!)